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Google
      Analytics
      Recap
      2011 in Review: Important Changes & News

Google Analytics: 2011 in Review   Rachit@HappyMarketer.com / @hmarketer
Google Analytics: 2011 in Review
 • This is the PPT version of the full article at http://goo.gl/iL9KQ

 • Includes summary in 8 areas:
        1.     Upgrades to UI & Features
        2.     Brand New Features
        3.     Mobile Tracking
        4.     Social Media Tracking
        5.     SEO & Site Speed
        6.     API & Back-end
        7.     Education & Learning
        8.     News & Controversies


Google Analytics: 2011 in Review                       Rachit@HappyMarketer.com / @hmarketer
1. Upgrades to Features / UI with GA v5
 • GA v5 announced in March 2011
        – Huge change in architecture
        – Nicer, cleaner UI
        – Still not fully launched, will finish by
          March 2012


 • Upgrades to features including:
        –    Dashboard
        –    Goals & Events Changes
        –    Custom Reports
        –    Intelligent Notifications


Google Analytics: 2011 in Review                     Rachit@HappyMarketer.com / @hmarketer
2. Brand New Features
 • GA v5 brought a ton of cool features

 • Analytics Right Now (Real Time Beta)
        – Shows site stats with just a 1 second delay
        – Very cool, helps track real time


 • Multi Channel Attribution Report
        – Helps track all marketing channels
        – Can finally measure branding




Google Analytics: 2011 in Review                        Rachit@HappyMarketer.com / @hmarketer
3. Mobile Tracking Features
 • Tracking on iOS, Android
        – Already robust SDK
        – Notable improvements
        – Integration still a bit clunky, not as easy as web based tracking




Google Analytics: 2011 in Review                                   Rachit@HappyMarketer.com / @hmarketer
4. Social Media Tracking
 • Still sorely lacking social data –
   social media tracking is weak

 • A few features that help track
   social tracking on websites
        –    Facebook “Likes”
        –    Twitter “Tweets”
        –    Google “+1”
        –    Integrated automatically with
             AddThis & ShareThis




Google Analytics: 2011 in Review             Rachit@HappyMarketer.com / @hmarketer
5. SEO & Site speed
 • Google Webmaster Tools
        – Now integrated with GA
        – Can see some keyword data within GA


 • Huge push towards faster sites
        – Page Speed Tool is pretty cool
        – Speed is now a factor in SERPs


 • They’ve taken away SEO keyword data
        – Huge controversy because Google users
          now redirected to https site
        – Google refuses to pass on keyword data

Google Analytics: 2011 in Review                   Rachit@HappyMarketer.com / @hmarketer
6. APIs & Back End Upgrades
 • Tracking Code Improvements
        – Client side POST support
        – Automatic Site Speed tracking


 • New Dimensions & Metrics

 • Benchmarking was killed




Google Analytics: 2011 in Review          Rachit@HappyMarketer.com / @hmarketer
7. Education
 • AnalyticsTV featuring @anivash and the rest of GA
   team is always fun & interesting
 • Conversion JAPAC blog by @vinoaj brings asian and
   regional case studies
 • Awesome Google Analytics infographic by @tatvic




Google Analytics: 2011 in Review                Rachit@HappyMarketer.com / @hmarketer
8. News & Controversies
 • Google Analytics Version 5
        – Very slow rollout
        – Lots of new features
        – Some delayed features (PDF Export &
          Email Scheduling)


 • Google Analytics Premium
        – US$150,000 fee per year
        – Higher data processing limits
        – Advanced features including DoubleClick
          integration



Google Analytics: 2011 in Review                    Rachit@HappyMarketer.com / @hmarketer
… And there’s more!
 • Read the complete article with a lot more links http://goo.gl/iL9KQ
 • Follow us on Twitter and our Blog

 • Call for Google Analytics Help
        – Training for IT & Web Teams
        – Consulting & Troubleshooting
        – Setup, Management, Optimization


 • Rachit@HappyMarketer.com
 • www.HappyMarketer.com


Google Analytics: 2011 in Review                    Rachit@HappyMarketer.com / @hmarketer

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Google Analytics: 2011 in Review

  • 1. Google Analytics Recap 2011 in Review: Important Changes & News Google Analytics: 2011 in Review Rachit@HappyMarketer.com / @hmarketer
  • 2. Google Analytics: 2011 in Review • This is the PPT version of the full article at http://goo.gl/iL9KQ • Includes summary in 8 areas: 1. Upgrades to UI & Features 2. Brand New Features 3. Mobile Tracking 4. Social Media Tracking 5. SEO & Site Speed 6. API & Back-end 7. Education & Learning 8. News & Controversies Google Analytics: 2011 in Review Rachit@HappyMarketer.com / @hmarketer
  • 3. 1. Upgrades to Features / UI with GA v5 • GA v5 announced in March 2011 – Huge change in architecture – Nicer, cleaner UI – Still not fully launched, will finish by March 2012 • Upgrades to features including: – Dashboard – Goals & Events Changes – Custom Reports – Intelligent Notifications Google Analytics: 2011 in Review Rachit@HappyMarketer.com / @hmarketer
  • 4. 2. Brand New Features • GA v5 brought a ton of cool features • Analytics Right Now (Real Time Beta) – Shows site stats with just a 1 second delay – Very cool, helps track real time • Multi Channel Attribution Report – Helps track all marketing channels – Can finally measure branding Google Analytics: 2011 in Review Rachit@HappyMarketer.com / @hmarketer
  • 5. 3. Mobile Tracking Features • Tracking on iOS, Android – Already robust SDK – Notable improvements – Integration still a bit clunky, not as easy as web based tracking Google Analytics: 2011 in Review Rachit@HappyMarketer.com / @hmarketer
  • 6. 4. Social Media Tracking • Still sorely lacking social data – social media tracking is weak • A few features that help track social tracking on websites – Facebook “Likes” – Twitter “Tweets” – Google “+1” – Integrated automatically with AddThis & ShareThis Google Analytics: 2011 in Review Rachit@HappyMarketer.com / @hmarketer
  • 7. 5. SEO & Site speed • Google Webmaster Tools – Now integrated with GA – Can see some keyword data within GA • Huge push towards faster sites – Page Speed Tool is pretty cool – Speed is now a factor in SERPs • They’ve taken away SEO keyword data – Huge controversy because Google users now redirected to https site – Google refuses to pass on keyword data Google Analytics: 2011 in Review Rachit@HappyMarketer.com / @hmarketer
  • 8. 6. APIs & Back End Upgrades • Tracking Code Improvements – Client side POST support – Automatic Site Speed tracking • New Dimensions & Metrics • Benchmarking was killed Google Analytics: 2011 in Review Rachit@HappyMarketer.com / @hmarketer
  • 9. 7. Education • AnalyticsTV featuring @anivash and the rest of GA team is always fun & interesting • Conversion JAPAC blog by @vinoaj brings asian and regional case studies • Awesome Google Analytics infographic by @tatvic Google Analytics: 2011 in Review Rachit@HappyMarketer.com / @hmarketer
  • 10. 8. News & Controversies • Google Analytics Version 5 – Very slow rollout – Lots of new features – Some delayed features (PDF Export & Email Scheduling) • Google Analytics Premium – US$150,000 fee per year – Higher data processing limits – Advanced features including DoubleClick integration Google Analytics: 2011 in Review Rachit@HappyMarketer.com / @hmarketer
  • 11. … And there’s more! • Read the complete article with a lot more links http://goo.gl/iL9KQ • Follow us on Twitter and our Blog • Call for Google Analytics Help – Training for IT & Web Teams – Consulting & Troubleshooting – Setup, Management, Optimization • Rachit@HappyMarketer.com • www.HappyMarketer.com Google Analytics: 2011 in Review Rachit@HappyMarketer.com / @hmarketer