Top 6 Opportunities Online to Expand Your Business in 2011
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1. Video Marketing 2. Professional Networks 3. Search Engine Optimization 4. Location-Based Marketing 5. Review Sites 6. Web Analytics
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Top 6 Opportunities Online to Expand Your Business in 2011
- 1. Top 6 Opportunities Online to Expand your Business in 2011 David Liem
- 2. David Liem I’m the senior consultant, web marketing at… I help people get more business from the web.
- 3. Some of Our Clients
- 5. Our Job is to Create… Relevance
- 6. Top 6 Opportunities Online to Expand your Business in 2011 David Liem
- 8. YouTube
- 9. Tutorials
- 10. Vimeo
- 13. Education
- 14. Professional Social Networks 2.
- 15. Objectives in Networking To Be KnownEstablish thought leadership in your industry To Be ContactedMake ‘personal’ social contact with like-minded professionals
- 16. LinkedIn
- 17. Groups
- 19. Sharing info through Twitter
- 21. Take it offline when possible
- 22. Search Engine Optimization 3.
- 23. 99% of Buyers use Search Engines
- 24. Cost Effective
- 26. SEO on Maps Listings
- 27. KarateSEO© - The Six Factors Keywords Architecture Relevant Content Authority & External Links Trouble Signs Experience on Site
- 29. Google Places
- 31. Facebook Places
- 32. The Battle for Geo-Location
- 33. 5. Review Sites
- 34. Amazon
- 35. Trip Advisor
- 36. Hungry Go Where?
- 37. Groupon Deal’s
- 38. 6. Web Analytics
- 40. Provides Answers to Difficult Questions
- 43. Postling
- 45. What I Do…
- 48. Set up goals & funnels
- 49. Monitor Site Usage, Bounce rates for major red flags
- 51. Implementation processes in web, search & social media
- 52. Relevant execuxtion folks from marketing & IT
- 53. Learning how to manage agencies & web staff
- 55. Thanks.That’s all for this workshop! Find Me! Web: www.HappyMarketer.com Email: David@HappyMarketer.com Twitter: @daveliem Facebook: www.Facebook.com/HappyMarketer
Editor's Notes
- Context, content
- Video marketing, convent driven, user generated
- Educational, Documentary, Tutorial, Behind the scenesA platform to demonstrate valueEducation and content drivenSimply believable
- Learn about how to make great videos, more artistic. Better quality videos, less clutter
- Recruitment, interest based groups
- Vimeo and Youtube have them as well
- Nothing gives you more credibility than to be a thought lead, writing. Commenting on articles of writers of interest
- Lower cost of hiring. Attract the right talent, search base on talens
- 99% of Buyers use Search EnginesFirst and most important source of business researchGoogle has over 70% market share in most countries
- 10 Relevant Results / LinksWebsitesVideosImagesNewsShoppingBased on quality of content, can’t be bought
- Experience also includes reviews,
- Monitoring conversation, data driven decisions
- See replies when they happen, get alerted, see statistics, reply on a dashboard