Week 4 market segmentation

Market Segmentation ,[object Object],[object Object]

Market Potential ,[object Object]

You can take the process one step further by identifying the customer characteristics of your market segment. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Geographically ,[object Object],[object Object]

Demographically ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Psychologically ,[object Object],[object Object],[object Object]

Other Ways to Segment the Market ,[object Object]

Some other primary market identifiers you may want to consider include: ,[object Object],[object Object],[object Object],[object Object]

Purchaser/User/Site visitor: ,[object Object]

Loyalty: ,[object Object],[object Object],[object Object]

Getting to Know Your target audience ,[object Object]

Who is the websites target audience? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

These questions should help you get to know your target audience. You should perform a SWOT analysis on your target audience or interview several of them to find out who they are, why they do or would do business with you, and what you have to do to keep their business. Consider all this information when developing your website plan.

Week 4 market segmentation

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