Motivational factors in corporate and personal life

3. Introduction
 Organizational goals can never be achieved without
the willingness of the subordinates to put in their best
effort.
 The Capacity to work & willingness to work are two
different things.
 A force is needed that drives an employee to perform
better, to improve his abilities, and to encourage him
to behave in a certain way...
 This force is “Motivation…”

4. Points To Ponder…
 Dale Carnegie:
When dealing with people, let us remember, we are
not dealing with creatures of logic. We are dealing
with creatures of emotion, creatures bristling with
prejudices and motivated by pride and vanity.
 Robert Zend:
People have one thing in common: they are all
different.

6. Meaning:
 The word ‘motivation’ has been derived from the
Latin term “Movere”- to move.
 It refers to a motive which urges a human being to act
in a certain way.
 It is a psychological concept and related to human
behavior.

8. Definitions
 Motivation is a process of stimulating people to
action to accomplish desired goals.
-W.G.SCOTT
 Motivation is the drive within an individual that
drives him towards goal-oriented action.
-DR.TERRY
 In short, Motivation is the sum total of all the
efforts which encourages a worker to show better
performance.

9. Characteristics
 Motivation is the internal feeling
 Source of motivation is need.
 Motivation changes according to the changes in man’s need
 As need are many, so also are the motives.
 Motives change according to time, circumstances, age and
person.
 Motivation plays a significant role in human behaviour
 Motivation differ from person to person.
 Employees morale goes high due to motivation
 Employees become frustrated when their needs are not
satisfied.

10. Importance
Job Satisfaction.
High performance level.
Achievement of goals.
Adjusting to Changes
Low labour turnover.
Low Absenteeism.
If employees are not motivated, the best of
technology, techniques, methods and plans
are, Useless.

12. Types of Motivation
 Positive or Incentive motivation:
This is based on reward and includes
praise, competition, participation, pride, delegation of
responsibility, appreciation and PAY.
 Negative or Fear motivation:
This is based on force and fear.
In such a case, the worker may be threatened with lay-
off or demotion. Thus the negative fear or motivation
is a ‘push’ mechanism.

13. MOTIVATION…
NEGATIVE… POSITIVE…

14. Introduction to theories of Motivation.
 Different men have different motivational factors to
influence them.
 Theories Of Motivation represent different ways to
motivate individuals.
 These theories have been formulated by different
authors based on realistic conditions.

15. Theories…
 Maslow's need hierarchy
 Herzberg’s two-factor
 McGregor’s X & Y Theory

16. Maslow’s Theory
Need Levels
Self-Actualization Needs
Esteem Needs
Social Needs
Safety Needs
Physiological Needs

17. Herzberg’s Theory
Introduction:
 A research study was conducted by F.Herzberg of
Caste Western Reserve University and associates.
 It consisted of an intensive analysis of the
experiences/ feelings of 200 employees in different
companies in USA
 He asked them of previous job experience where they
had felt “exceptionally good” or “exceptionally bad”
about their jobs.

20. McGregor’s Theory. Assumptions…
Theory X Theory Y
1)Employees should be 1)Average person can learn to
controlled with accept & even seek
punishment. responsibility.
2)Employees will shirk 2)Creativity is in all.
responsibilities.
3)Employees will dislike work 3)Employees can view the work
and try to avoid it. as natural as rest or play.
4)Most workers place 4)Employees will exercise self
security above all factors. direction & self control if
they are committed to
objective

22. Problems in Motivation
 Uneven Motivation
 Problems of Implementation
 Problems of elements
 Problems of moderate motivation
 Limitations of employees
 Motivations is an internal Instinct

24. Cooperation