The Retail Industry - The fastest growing. Have the Indian flavour with this presentation

1. Channel/Retail: The Indian Perspective 2 July 2009

3. Retail Sales Pie.

4. Organised Retail penetration – Sector-wise

5. Compounded Annual Growth Rate

6. Estimated Sales Figures.

7. The Opportunities

8. Media Scene

9. Media Penetration in the TG.

10. Industry Specific Verticals to reach the TG.

11. Communication Activities.2 Foreward

12. 3 Retail Sector in India. Source : Ernst & Young: The Great Indian Retail Story

13. 4 Retail Sales Pie-2007 Source : Images Retail

14. 5 Organised Retail Penetration across categories Source : Ernst & Young: The Great Indian Retail Story

15. 6 The History Source : Economic Times Retail Knowledge Series

16. 7 Estimated Sales of Consumer Durables Category GREAT OPPORTUNITY Figures in $ mn

17. Consumer Pull : Rising Income and greater purchasing power of the Indian customer. Growing urbanization leading to variety of customer needs. Significant increase in the number of brands leading to increased choice. Media boom leading to increased level of awareness levels and exposure levels to international trends and concepts. Psychographic changes leading to changes in consumer behaviour. The most significant development in regulatory aspects is to allow 51 % FDI in channel outlets catering single brand. 8 Opportunities

18. 9 Media Penetration in the TG (25-44 SEC AB Male)

19. 10 Industry Specific Verticals to reach the TG

21. Flyers.

22. In shop branding – Panels containing Dell Branding.

23. Banners.

24. Tear Pads.

25. Leaflets.

26. Danglers.

27. Event Branding

28. Vehicle Branding – Bus, Van etc.

29. Poser light boxes.

30. Standees.

31. Posters.11 Communication Activities to be carried out. Note: Except Print, all other activities are carried out directly by Dell, with creative support from Enfatico