7. why
“
Social Media: The online technologies and practices that people
use to share opinions, insights, experiences and perspectives.
Keeping in touch
Making new friends
Paying it forward
Peer pressure
Displaying Creativity
Exhibitionism
Altruistic impulse
Getting validation
Affinity to groups
how
Blogs
Social networking sites wikis
User generated videos and podcasts
Forums and message boards
Ratings and reviews
tagging
RSS
widgets
9. 160 million global
visitors
Every minute – 20 Hrs worth of
new video uploaded
If Facebook was a country.
Population? > 500 million!
The number of blogs worldwide is >
200 million. Growing at the rate of
nearly 900,000 a day!
10. Time to reach 50 mn users
38 years
13 years
4 years
3 years
1 year
11. 80% Fortune 500
companies use LinkedIn
for recruitments
You Tube is the worlds
second largest search
engine
80% of twitter usage is
from mobile devices.
People will post anytime,
anywhere. Imagine what
this means if your
customer service is bad
12. Fastest growing segment on FB is
ladies (55-65 years)
Ashton Kutcher and Ellen
DeGeneres have more Twitter
followers than the entire
populations of Ireland, Norway
Generation Y and Z consider
e-mail passé. Boston College
stopped distributing e-mail
addresses to incoming freshmen
in 2009.
13. • Wikipedia has more than 13 million articles
• Some studies show it's more accurate than
Encyclopædia Britannica
• 78% of these articles are non-English.
• Facebook users translated the site from English
to Spanish via a Wiki in less than two weeks
and cost Facebook $0.
14. • 1.5 million pieces of
content (photos, posts,
blogs, web links) are
shared on FB daily
• 25% of search results for
the world's top 20 largest
brands are links to user-
generated content
• What happens in Vegas
stays on ………...
YouTube, Flickr, Twitter,
Facebook...
,
15. listening
“Your brand is what your customers say it is.
speaking Speaking is about starting a conversation.
“
engaging Customers engaging with you, as well as each other.
“
evangelizing Evangelize your customers and
transform your relationship with them
“
adopting Adopting Social Media practices and changing
the way your company operates.
“
25. New Talent Acquisition
• Monitor conversations
– What do employees look
for
– What is the perception
about your company
– What is the perception
about competition
– Show case organisation
culture
26. New Talent Acquisition
• Effective usage of
Linkedin
– 80% of Fortune 500
companies used LI
for recruitment
– 9 million profiles from
India
– Make job postings
– Search for profiles
– Paid service
27. New Talent Acquisition
• Effective usage of
LinkedIn
• Find out
– Who knows the
candidate
– Who the candidate
knows
– Validate the resume
– Look up
recommendations
– Understand thought
leadership potential
28. New Talent Acquisition
• Videos on work culture on YouTube
– Employee videos about how they feel at work
– Corporate outings pictures and videos
– Avatar based animated game : explore us
• Blog that talks about life at the company
– Career growth showcased
– Star performers talking and sharing
• Ask for referrals via Twitter, Facebook,
LinkedIn
30. Existing Team Members
• Social Media is new-age knowledge
management system
• Use in-house Social Media tools to
– Encourage knowledge sharing and creation
– Self organised internal focus groups
– “Borderless” organisation culture
31. Existing Team Members
• Encourage communication with external world
– Set up Corporate Social Media policy
• Identity disclosure
• Spamming, communication style
• Copyright issues
• Corporate sensitive issues
• Respect for the other person
• Honest, authentic
• Avoid flame zone
– Training is essential
32. Existing Team Members
• Internal Company HR blog
– Leadership Communication
– Work culture / environment
– Vision for future
– New growth aveneues
– Amplify positive news
33. Alumni Network
• Create Social Networking platform
– Make former employees brand ambassadors
– Will serve as useful referral points
– Brand advocacy
40. Deloitte Employee Film Festival
• “Whats your Deloitte”
• Employees
submitted 370 films
for YouTube
• Building Deloitte
brand in the
community
• Helping recruitment
exercise
41. AT&T Blog
• Calm cool
connected parent
blog
• Targeted for AT&T
working parents
• Identified issue of
common interest
• Created community
and bonding
around that
42. Best Buy
• 170,000 employees,
50Bn sales, 3000
locations US, UK,
Europe
• Employees spread
message about a sale
via their twitter id
• Employees directly
communicate with
customers and create
a “personal” touch
43. Best Buy
• Internal Social Network
• Best ideas from team
members on how to grow
the company
• Direct communication
channel between sales
force (closest to ground
reality) and management
(decision makers)
• Huge kick for employee
motivation
44. About Us
Social Wavelength, based at Mumbai, India is a
Social Media agency. We work with brands and
help them create and execute Social Media
strategies. We also assists brands in ORM
(Online Reputation Management).
For more information visit www.socialwavelength.com
45. Questions?
If you need a copy of this
presentation, please leave
your business card. We
will email it to you.
Hareesh Tibrewala
Jt. CEO, Social Wavelength.
hareesh@socialwavelength.com
Company blog: blog.socialwavelength.com
LinkedIn: linkedin.com/in/hareeshtibrewala