A b testing presentation

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This is a presentation for those who know what is A/B testing and how does it works. Here in this presentation i have explained the steps for implementing A/B testing. This is not a descriptive presentation , if you want one then ask me , will upload for you. Thanks

Technologie Business

Plan To Implement A/B Test.
By Ankit Harlalka

Background Check
● Study Google Analytics' statistics to understand visitor's
behaviour.
● Determine what to test.
● Come up with the measures of success(Conversion rate).

Tool
● Get the testing tool and understand its functionality and
features.
● Perform A vs A testing.

Getting started
● Create the variation page, page B (in accordance with
the tool).
● Setup and start the test.
● Set a confidence level.
● In between check for significance of the test.

Results
● Wait for test to mature i.e. reach confidence level and is
significant.
● Study the statistics from the test.
● Take appropriate decisions and implement the outcome
of the test.

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