The 2015 keynote presentation at Cannes Festival for the dutch day at the IAA cabana

1. By Jose Berengueres. Cannes Lions Creativity Festival. Thursday 10:00AM Jun 25th 2015
IAA Cabana #17 Dutch Design Embassy. 16:9
Dutch/Design
( and How Amsterdam became
the creative hub of Europe )

4. BOOKS/P
0.7
1.5
2.5
3.2
designthinkingbookspermil.inh.

5. How Amsterdam
became the creative
hub of Europe.

6. Explanation in three
steps.

7. 1. Conquer the oceans
(1602)

8. 2. Conquer England (1688)

9. 3. Conquer the World
with pot

10. 3. Conquer the World
with pot

11. 4 Contributions of
Dutch Design to the
World

12. “I think you’ve got the wrong idea about going Dutch!”

13. 1. First Stock Exchange 1602
(First to legalize gambling)

14. LOVE
FORGIVENESS
CustomerCentric
2

15. Firsttoputfunctionbeforeform
3

17. Firsttoputformbeforefunction
4

18. Firsttoputformbeforefunction
4

19. 19

20. Q&A!
acknowledgements:
Robert Lester (UAEU, UAE), Rehan Syed (RIPE, Netherlands)