Q2-How effective is the combination of your main product and ancillary texts?

1. Q2 How effective is the combination
of your main product and ancillary
texts?
By Harry Box

2. Brand concept
Our brand concept is an upbeat, modern and aimed at aimed at a younger
audience, mostly teenagers. Within the music video there is a heartbreak
storyline which is shown in the video by using various different shots of the girl
being upset, overthinking and being annoyed at herself for past events. The
shots that show how upset and angry she is are, close up of the her ripping up
the picture of them together, the high angle shot when she’s curled in a ball to
show isolation and the medium range shot of her in bed thinking about the
previous events (overthinking). We used these different emotions in our
ancillary tasks, through having various different pictures of her stood by herself
in the road and a close up of the girl looking angry/serious within our album
art. This therefore links to our brand concept as one of the main emotions we
are try to establish is loneliness and anger throughout all of our media
products.

3. logo
Our logo is a very strong symbol of our overall brand image because of the colours used portray a
very up beat and modern theme. The colours pink and purple are used throughout all our media
products. In our music video it is used pink for the lipstick of our girl and on the outfit that she
wears when dancing was purple/pink. These purple/pink colours were also used on our website as
the text and boarders were purple. Similar bright colours were also used inside our album digi pack
for the writing inside the booklet. When designing our logo we made sure that we stuck to the high
level of constant branding and synergy that will applied throughout al our products. This logo would
be important as it is the brands first ever music video therefore the logo would have top be
memorable and link to the video so people remember the production team who made the video.
The logo is simple but effective as it is the first letter of each group members name put in an
effective order to help it stay in the viewers mind. To make the logo we used photo shop because it
wasn’t extremely difficult to make, as it’s a picture of space with text over the top of it which can be
done very easily on Photoshop. We made the logo very simplistic but memorable as this is the
concept we wanted our brand to have throughout all our media products as this is the first product
that ‘HGSC’ have produced therefore wanting the music video and the brand image to stay in the
viewers mind to create awareness of the newly developed brand.

4. Continuity of brand across all products
To continue the brand concept throughout the whole of our media products the main thing that
our group decided to continue throughout was the main colours we used as this could therefore
link to each ancillary task to our music video and our brand logo. These colours were mainly
purple and pink, which symbolise the pop genre which is what genre our music video was also. In
the music video we used pink and purple in many occasions, pink for the lipstick the heartbroken
woman is wearing, the clothing that the girl is wearing when dancing is purple and there are
various objects throughout the whole video that are of the colours pink or purple. The brand logo
uses the colours pink and purple, and on the album art we used bright colours to symbolise the
genre which is pop these colours also consisted of pink and purple therefore the colour link
throughout all of our media product. Our album art contained a picture that we also used in our
music video therefore the album cover can be linked to the music video through the emotion of
loneliness as the picture from the music video and the album cover is a longshot of a girl walking
down a country road by herself therefore symbolising loneliness. Loneliness is also a aspect that
we tried to continue across all the product for our brand. This is shown in the music video with
the longshot of the girl that we also used for one of our album art pictures therefore loneliness is
being shown in the album art ancillary task. Loneliness is shown on the website through the
picture that shows the girl from our music video sat down against a wall by herself with her hands
on her head. This picture connotes loneliness and anger. Overall I continued the same theme
throughout the whole of each media product.

5. What kind of media institution might
distribute your media products?
The institution that would distribute our media products would be smaller media institutions as
our products were very cheap to produce and had a very low budget unlike some of the big music
video producers like Nigel Dick who is an English music video and film director, writer and
musician based in Los Angeles, California. However it could be argued that because our music
video products are of a mass audience (as it is of the pop/dance genre) then big companies may
have interest in showing our music video such as MTV, Vevo or 4music which already publish
similar artists to ours.
The brand image of our products would be important in the music industry as there is becoming a
wider variety of music products therefore we would want our music brand to stand out over
similar pop music video producers. To access the music in the present day you can use the
following: ITunes, Spotify, YouTube and Tidal music streaming service. ‘The Long Tail’ (by
Anderson) supports this as it says that as the number of products increase so does the popularity.
Therefore we need to show our brand image to its full potential as other similar media products
could cover up what we are producing.