The LifeMinders.com Pitch.

1. IPO Presentation November 1999

5. Where the Internet is Headed Online Advertising Online Direct Marketing CAGR = 67.8% CAGR = 72.2% ( in billions) ( in billions) Source: Forrester Research Source: Direct Marketing Association

6. LifeMinders.com Is at the Intersection of Two Powerful Trends Offline Direct Marketing Methods Internet Advertising and Content Delivery

7. Internet Version 1.0 1994 - 1998 NBC - 14.3 million TV households ABC - 13.9 million TV households CBS - 13.5 million TV households Source: Nielsen Media Research, CBS Research, Company Reports McDonald's MasterCard AOL - 20 million subscribers Yahoo! - 80 million unique users Lycos - 32 million unique users

8. Internet Version 2.0 1998 - 1999 McDonald's

9. Internet Version 3.0 1999 - Depth Breadth MasterCard AOL - 20 million subscribers Yahoo! - 80 million unique users Lycos - 32 million unique users

10. LifeMinders.com Offers the BEST of Both - Targeted, vibrant community - Expert, top quality content - Narrow brand identity - Broad brand identity - Wealth of disparate information, multiple verticals - Wide, shallow community Depth Breadth

12. Addressing the Direct Marketing Opportunity Member Level Database Low Cost Continuing Relationship Automate Advertising and Content Delivery Extensive and Granular Data About a Lot of People Learn

13. Learning Drives Performance Investing for Retirement What’s the Best Mutual Fund for You Sophisticated College Saving for Your Kids 2% 3% 5% 8% Initial Profile Behavioral Data IterativeTesting Purchased Data High Net Worth Investing Click- through Rates Member Aging

15. Rapid Member Expansion 5 4 3 2 1 0 ( in millions) CQGR = 270%

16. Category and Profile Expansion Entertainment Home Family Events Auto Finance Pet Entertainment Home Entertainment Home Family Events Auto Finance Pet Health Travel Shopping Family Events Q1 ’99 Q2 ’99 Q3 ’99 Sports Crafts Career Computing Cooking Fashion # of Categories 2 4 6 8 10 12 14 16

17. Compelling Member Feedback

19. Direct Marketing Yields Premium Rates $30-60 $200 $100 $30-60 Advertising Rates (Cost per Thousand)

20. Cumulative Growth in Advertising Partners

21. Highly Automated and Scalable Member Data Tagged Content Proprietary Automatic Infrastructure Behavior

23. Strategic Partners: Lycos Case Study

25. Management Team Name and Title Years Experience Steve Chapin Founder, President & CEO 7 McKinsey, First USA DB Marketing John Chapin SVP Member Experience 5 EDS Joe Grabias VP Finance & CFO 28 Comm Site International, KMR Power Corporation Harry Layman VP Engineering 17 Virginia Software, The College Board Mark Bryant VP Sales 11 COO System Dynamics Tim Hanlon VP Marketing & Communications 16 Bozell Worldwide, Nike, America’s Promise Mike Brown VP Marketing Analysis 8 First USA, Chase

27. Impressive Revenue and Gross Profit Growth in (millions) NM $ 0.5 $ 1.4 Opt-in Revenue

28. E-mails Delivered in (millions)

31. Attractive Member Economics Revenue Net Cash Flow Expenses Acquisition Cost $3.65/Member Breakeven

32. The Advantages of Delivering Depth and Breadth Average CPM LifeMinders.com $42 Source: H&Q Estimates Yahoo! 24 Forrester Average 7 Lycos 24 Looksmart 8 iVillage 26 Sportsline 18 CNET 30

34. Target Model Q3 1999 225 11 30 (172 %) 100 Operating Expenses: Gross Revenue Marketing & Sales Research & Development General & Administrative Operating Margin 3-5 year Target 48-50 9-10 10-12 20-25 100 COGS 5 8 Gross Margin 95 92 1 Stock Based Compensation 0 % % %