1. The opening of the music video jumps out with powerful rhythm section and
killer lead riff, which is complemented by visuals of a panning shot to the left to show
the entire band. The setting is in some kind of studio/abandoned workshop that
represents the band being independent and alone in the music industry. The next shot
is of the drummer, emphasising the strong beat of the music. All of the band are head-
banging and really getting into the music, suggesting that they are quite a lively and
energetic band.
The next few shots are developing shots of the lead singing walking through
the streets of a deserted town. This again represents isolation and reinforces the title
of the track “ghosts”. Perhaps the lyrics could represent a tough time that the singer
has been going through. For example lyrics such as “Can we please both forget our
dreams”, suggest that the singer is trying to move from the past and this is something
that the audience could relate to if they have felt the same way about a particular
situation. The lyrics “around my waist…” are accompanied by the visuals of the
female actress hugging the singer around his waist. It is then followed by the lyrics
“lead me in the right direction…” which again is literal and the female actress takes
his hand and pulls him forward. I think in this particular music video the director has
found a nice balance between literal connections of lyrics and visuals and scenes that
have a more thought provoking, metaphorical approach between lyrics and visuals. I
would like to find a similar kind of balance in the music video I am going to make as I
think this creates a nice effect and also an interesting music video.
Quite a lot of shots are both left and right pans showing the band and the
abandoned studio they are in. From studying this video and watching many others of
the rock genre, I have found that this is a very common shot type so I have decided to
include some of these shots in my music video so that it includes a convention of the
genre, which the audience can relate to. There are several uses of low angle close ups,
particularly of the guitarists. This allows the audience to see the technical aspect of
the music as they can see the guitarists playing their guitars.
In the scenes which fea
The costume that the girl is wearing gives of the impression that she is quite
innocent and, reinforced by the connotations of her white dress she wears. The lead
singer is wearing a black suite, which contrasts with the female actress appearance.
The colour black usually connotes thoughts of negativity and depression, perhaps
what the singer is feeling in the video. The connotations of depression are reinforced
by his rather run down appearance. For example his tie is undone and he looks a bit
scruffy, perhaps representing a rough period he is going through. Certain connections
between visuals and lyrics suggest that the female character in the music video could
be representing the ghost. For example, the singer sings “We are holy ghosts…” and
then there is a cut to the girl. Another, more metaphorical approach to matching the
name of the track to certain aspects of the music video could be that both the singers
and the female characters relationship is the ghost. Perhaps the ghost could be that
their relationship has come to an end and now only memories exist – the ghost. The
theme of memories is backed up by the visuals of the singer taking photographs of the
female character. The use of photos could represent some of the memories from their
relationship. The singer and the actress are quite close and intimate which is quite
conventional for music videos of the rock genre. They look quite happy together,
shown by shots of them dancing in the town square. Perhaps the music video

2. represents the journey of their relationship but now they have separated. This is
supported by the visuals towards the end of the music video when both the female
character and the singer are shown on their own
The chorus is mainly of the live performance where the verse is mainly shots
of the narrative. This could be a feature of rock music video and the structure of it and
I will take this into account when creating a music video for my client. In the majority
of the video I would say that there is a 50/50 percent split between the narrative
section and the performance section. However in the middle section of the song, the
bridge, the performance section is focused on more with visuals of the energetic and
enthusiastic band member’s head banging to an exciting and loud part to the song.
This is an example of a connection between visuals and the music, with an upbeat part
of the song matched with an energetic performance and fast paced editing. This is an
interesting concept that I would like to incorporate into my music video.