iBraine is an India based Search Engine Marketing (SEM) company. We are a Professional SEM Company that offers dedicated search engine optimization (SEO), Pay Per Click (PPC), Social Medi Optimization (SMO), Affiliate and design services to help you score over your competition. With a team of highly qualified and skilled search engine specialists who are certified in Google Adwords and ISO standards providing a wide range of services in order to generate higher visitor traffic to your website. This ensures that your website gets higher rankings on the search engine pages and great ROI. iBraine is a reputable SEM Company in India providing online marketing solutions to boost your business prospects for maximum return on investment. We take care of every facet of search engine marketing like SMO, PPC, Affiliate, Web Design & Development, for our clients. Our team aims not only to bring your website in the top search results on the likes of Google, Yahoo, and Bing but also to pull and retain actual traffic on your pages. We ensure that your keywords are used in the right places and the highlighted portions of your content are impressive to instantly capture the attention of your target audience. Mail - info@ibraine.com website - www.ibraine.com Contact person - Harsh Pareek - +91-9892854892

1. www.iBraine.com
DIGITAL MARKETING PROFILE
COMPANY OVERVIEW: IBRAINE – DIGITAL MARKETING FIRM
iBraine is an online marketing company providing specialized web promotion services through
search properties. We leverage our rich internet experience and deploy ethical, tested and
highly effective optimization techniques to maximize our clients’ marketing potentials. We have
a team of professionals who are expert in the fields of Search Engine Optimization, Pay Per
Click, Social Media Marketing and Website Design & Development.
iBraine involves experienced and knowledgeable professionals into your business. No matter
whether your company is a startup a well established corporate firm, you need a winning
professional team to take your business to the next level. We understand your needs and work
towards the direction of offering a complete service satisfaction.
W E ARE HERE TO ASSIST YOU:
You might require our guidance before taking any decision related to online marketing. We
have a team of internet marketing experts who resolve all your queries before the start of
project as well as during the project.
WE PROVIDE GUARANTEED LISTING IN GOOGLE, YAHOO, AND MSN.
We are official Google ADWORDS CERTIFIED PARTNER. Check below link for more info
adwords.google.com/partnersearch/#profile;011826803516394071491
1
www.ibraine.com
harsh@ibraine.com
+91-9892854892
pharsh88

2. www.iBraine.com
GOOGLE ADWORDS CERTIFIED INDIVIDUAL
adwords.google.com/professionals/profile/ind?id=011998941643917953988&hl=en
GOOGLE ANALYTICS CERTIFIED INDIVIDUAL
http://www.starttest.com/9.0.0.0/transcriptview.aspx?r=1&code=I007EEE65FF69FE6A027AE76E006AFA
EE936650
2
www.ibraine.com
harsh@ibraine.com
+91-9892854892
pharsh88

3. www.iBraine.com
Content
Pay Per Click (PPC)
Search Engine Optimization (SEO)
Social Media Optimization (SMO)
Web Analytics Services
Customer Service
Reporting
Our Clients
3
www.ibraine.com
harsh@ibraine.com
+91-9892854892
pharsh88

4. www.iBraine.com
Pay Per Click Management
Pay per click (PPC) advertising asks you to pay for having your ad listed on major search engines
like Google, Yahoo and Bing. They are the sponsored links you might see when you perform a
search in a search engine.
They usually appear at the top, bottom or right side of the search engine results page (SERP)
and are identified as Paid Listings, Sponsored Links, Sponsored Listings, or Featured Listings. Pay
per click advertising search engines allow you to have your advertisement listed on search
engines by letting you bid on keywords that are related to your business.
Our PPC services are focused on Sponsored or Content Match Advertising as offered by Google
and others search engines. We focus on all major search engines like Google, Yahoo, and Bing.
4
www.ibraine.com
harsh@ibraine.com
+91-9892854892
pharsh88

5. www.iBraine.com
Activities to be performed under Pay Per Click Management
Under Pay Per Click Management, we will be working on the following points to get your ads on
top of search result pages on major search engines like Google, Yahoo and MSN.
SEM Campaign
Initializing the Project
Basic Setup
Account Setup
Profile Setup
Consultation
Campaign Optimization
Keyword Research & Bid Management
Negative Keywords
A/B Ad Copy Testing
Geo- Targeting
Conversion Tracking
Image Ads*
Landing Page Consultation (Creation)
Website Optimizer (If Applicable)
Defining the USP
Call to Action Optimization
Optimize Usage of Images
Adding Opt-Ins
Optimizing Conversion Path
Trigger Words
Competitive Gap Analysis
Location-Based Offers
Split Testing
Organizing the Content
Bounce Rate Reduction
Trend Analysis
Day Parting
Time and Season-Based Offers
5
Unlimited
Display Network
Display Ads
Landing Page Consultation
Website Optimizer (If required)
www.ibraine.com
harsh@ibraine.com
+91-9892854892
pharsh88

6. www.iBraine.com
Remarketing
Mobile Campaign
Click Fraud Support
Video Ads
Google Analytics
Funnel Tracking Consultation
Conversion Code
Analysis & Monitoring
Reports
Weekly Graphical Report
Monthly Graphical Report
CAMPAIGN OVERVIEW
Paid Search is a powerful way to get your listings up almost immediately and to have the most
prominence on the search result pages. With Paid Search, you can address multiple objectives
simultaneously that other campaigns do not provide such as:
• Return On Investment (ROI)
• Find customers at all stages of the buying cycle
• Discover - Research - Compare - Purchase
• Share of Voice
• Brand Awareness
• New Customer Acquisition
Once your competitive marketplace is analyzed and a comprehensive set of keywords are
identified, we can launch an effective paid search strategy immediately, your site will be
present in top search placements on all of the key search engines, thus increasing the number
of targeted visitors to your site.
6
www.ibraine.com
harsh@ibraine.com
+91-9892854892
pharsh88

7. www.iBraine.com
Search Engine Optimization
Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a
web site from search engines via search results. SEO aims to improve rankings for your business
related keywords in search results. The objective of search engine optimization (SEO) is to increase a
website's traffic counts, and ultimately conversions, by ranking high in the search results f or the
keywords typed on search engines like Google, Yahoo and Bing. It is the mission of SEO to make the
site's content worthy of higher search engine ranking by being more relevant and competent than
others.
The process of SEO is often viewed as a struggle to rank well for a few keywords, rather than a quest
to satisfy the needs of those entering the query. If you search on your best keywords you will see the
leading sites in the rankings and to obtain traffic for your content you will need to rank hi gher than
those top sites.
What is SEO?
SEO is an abbreviation for search engine optimization. SEO is the process of improving the
volume or quality of traffic to a web site from search engines via search results. SEO aims to
improve rankings for relevant keywords in search results.
7
www.ibraine.com
harsh@ibraine.com
+91-9892854892
pharsh88

8. www.iBraine.com
Why are search engines so important?



Search engines are the biggest resources of your websites traffic.
Higher traffic means more visitors
More visitors means more customers and higher profit
We will be working on the following points to make your site search engine friendly and get
your site good rankings in major search engines like Google, Yahoo and MSN.
Search Engine Optimization (SEO) Activities
Website Audit
Google Analytics Report
Visitor Behavior Analysis
Goal Assessment
Browser Compatibility
Critical Analysis
Position Monitoring
Campaign Analysis
Google Webmaster Analysis
Website Analysis
Industry Analysis
Keyword Analysis
Competitive Analysis
Website Code Analysis
On-Page Optimization
8
Spider Simulation
Image Alt-Tag
Page Title
HTML Validation
Website Architecture
Meta Descriptions
Anchor Text Linking
Duplicate Content Fixing
Header(H1/H2)
Meta Keywords
Keyword Density and Proximity
Internal Linking
www.ibraine.com
harsh@ibraine.com
+91-9892854892
pharsh88

9. www.iBraine.com
Canonical Issue
Robots.txt
XML RSS Feeds
Off Page Optimization
Article Submission
Classified Ads Posting
Directory Submission
Ebook Submission
Search Engine Submission
Social Bookmarking
Local Search Engines
9
www.ibraine.com
harsh@ibraine.com
+91-9892854892
pharsh88

10. www.iBraine.com
Social Media Marketing
Social media marketing is the process of gaining website traffic or attention through social
media site Facebook. Social media marketing programs usually create content that attracts
attention and encourages readers to share it with their social networks. A corporate message
spreads from user to user and presumably resonates because it appears to come from a trusted
source, as opposed to the brand or company itself. Hence, this form of marketing is driven by
word-of-mouth, meaning it results in earned media rather than paid media. Increased
communication for organizations fosters brand awareness and often, improved customer
service.
Our Social Media strategy will mainly involve four major platforms which are:




Facebook
Twitter
Linkedin
Youtube
10
www.ibraine.com
harsh@ibraine.com
+91-9892854892
pharsh88

11. www.iBraine.com
Social media optimization allows you to promote your company’s website through an
interactive method. You can be popular among the social media users and can leverage your
business, through social media optimization. Advantage:











Brand building
Increased inbound links and direct referrals.
Network with the best in the industry.
Reaching targeted market segment.
Negligible media costs.
Increased site traffic.
Increased search engine rankings.
Facebook business page promotion, Likes, wall, conversation etc.
Brand Promotion on the Twitter, Stumbleupon, Digg, Facebook etc.
Increased site traffic.
Increased search engine rankings.
Benefits of SMO:
Link Popularity: SMO generates thousands of inbound links for your web site in a very less time.
This rapidly spreads the awareness about your business on the web.
Builds Brand: As more and more users get to know about your web site, your brand gains
power and popularity, and thus you earn that cutting edge over the competition.
Increased Online Traffic: The amount of online traffic to your website incredibly increases. Your
website becomes popular which further motivates more internet users to browse through it.
Increased leads: More traffic means more chances of conversions and increased in leads.
Affordable and effective: The beauty of SMO is that this online marketing strategy does not
make a hole in your pocket. It’s affordable yet very effective.
Results can be easily Measured: The benefits or returns generated by the SMO can be easily
quantified and measured.
11
www.ibraine.com
harsh@ibraine.com
+91-9892854892
pharsh88

12. www.iBraine.com
Activities to be performed under Social Media Marketing Process
Facebook Management
Create Facebook Business Page
✓
Update 'Info' section
✓
Designing Landing Page
✓
Designing Cover Image
✓
Create industry related posts (30 / month)
✓
Publish posts on Fan Page (1/day)
✓
Upload Photo Album (photos from client website)
✓
Upload Video (Client to provide)
✓
Monitor Fan comments
✓
Monitor Fan Posts
✓
Creating events
✓
Respond to Fans
✓
Forward important messages
✓
'Like' relevant status updates / Comment on related pages (If Necessary)
✓
Integrate applications on Fan Page (3rd party free apps)
✓
Discussions, Questions, Polls
✓
12
www.ibraine.com
harsh@ibraine.com
+91-9892854892
pharsh88

13. www.iBraine.com
Twitter Management
Twitter Account Creation
✓
Update 'bio' section
✓
Tweets (60/month)
✓
Hashtags for keywords & topics
✓
Follow potential customers
✓
Monitor & Reply to brand 'mentions'
✓
Twitter Background designing
✓
Re-Tweet relevant tweets
✓
Engage users with 'mentions'
✓
Reply to Direct Messages
✓
Forward important messages to client
✓
LinkedIn Management
Creating LinkedIn Page
✓
Update 'info' section
✓
Creating 1 LinkedIn Group
✓
Post (8/Month) in LinkedIn groups
✓
Interacting with others LinkedIn groups which are industry related
✓
Youtube Management
Creating YouTube page
Uploading videos (Provided by client)
13
✓
✓
Monitoring comments on the videos
✓
Sharing uploaded videos on Facebook & Twitter
✓
www.ibraine.com
harsh@ibraine.com
+91-9892854892
pharsh88

14. www.iBraine.com
Google Analytics
Google Analytics (GA) is a service offered by Google that generates detailed statistics about the
visits to a website. The product is aimed at marketers and is the most widely used website
statistics service. GA can track visitors from all referrers, including search engines, display
advertising, pay-per-click networks, e-mail marketing and digital collateral such as links within
PDF documents.
Activities to be performed under Google Analytics Service
Google Analytics Activities
14
Account Creation (includes dashboard set up)
Adwords-Analytics account linking
Custom Reports Scheduling & setting up Alerts
Download link tracking
Internal Search Tracking
Goal funnel creation
www.ibraine.com
harsh@ibraine.com
✓
✓
✓
✓
✓
✓
+91-9892854892
pharsh88

15. www.iBraine.com
Custom defined Tagging
Flash/Event Tracking
External Campaign Tagging
Outbound link Tagging
General Queries
New Goals/Funnels where required
✓
✓
✓
✓
✓
✓
Support




Dedicated support team with one SPOC.
24x7 Support for any queries or other campaign related requirements.
2 Calls a week to discuss account activities
All account changes and agenda updated to Google Docs for reviews and records.
Customer Service
Email Marketing Activities
24x7 Skype Support
24x7 Phone Support
Yahoo/MSN/Gtalk
Reporting
Email Marketing Activities
15
Google Analytics Report
Daily/Weekly/Monthly Report
ROI Report
Campaign Progress Report
Social Media Report
Search Engine Ranking Report
Google Webmaster Report
www.ibraine.com
harsh@ibraine.com
+91-9892854892
pharsh88

16. www.iBraine.com
Few of Our Clients
16
www.ibraine.com
harsh@ibraine.com
+91-9892854892
pharsh88