The document summarizes key mobile app trends in 2013, including: - Over half of the world's population owned a mobile phone, with 91% owning a smartphone. - 80% of mobile time was spent using apps, with the most time spent on social media, entertainment, and games. - The Apple App Store had over 80,000 apps while the Google Play Store had over 700,000 apps available. - Most apps on the Apple App Store were free, while 72% of apps on the Google Play Store were also free. - Asia Pacific accounted for the largest percentage of app users at 32%.

1. Journey of Mobile Apps - 2013
Smartphones and Mobile Applications

2. Mobile Users of 2013
2
56%
91%
of all people on
earth have a mobile phone
of People
own a smart
phone

3. 3
80% of mobile time is spent
in apps.

4. 4
50% of mobile phone
users, use mobile as
their primary Internet
source

5. 5
80% of time
on mobile is
spent inside
apps

6. 6
• 80% of time on mobile is spent inside apps
• 1.2 Billion People Accessing the web through their
Mobile in 2013

7. 7
Time spent behind
activities on mobile
devices

8. Time Spent Behind Activities on Mobile Devices
2%
2%
6%
6%
18%
Browse on Web
Game
Facebook
8%
Entertainment
Utility
Read News
8%
Social Media
32%
18%
Productivity
Other
8

9. Applications available on App store
• 80,0000 Apple App Sore
• 700,000 Google play store
• 125,000 Windows
• 70,000 Amazon
9

10. 10
Apple App Store
8%
4%
Apps are free on
Apple App Store
Apps price up to $1
9%
56%
23%
Apps price up to $1 $2
Apps price up to $2 $3
Apps price up to $3+

11. 11
Google Play Store
4%
6%
Apps are free on
Google Play Store
Apps price up to $1
12%
6%
72%
Apps price up to $1 $2
Apps price up to $2 $3
Apps price up to $3+

12. 12
Traffic Source
10%
32%
13%
17%
28%
App Users from Asia
Pacific
App Users from
Europe
App Users from North
America
App Users from
Middle East & Africa
App Users from Latin
America

13. Get In Touch
For advice or assistance related with creating
mobile apps as per market needs, consult
experts at:
sales@spaceotechnologies.com
https://www.facebook.com/SpaceOTechnologies
https://twitter.com/spaceotech
https://plus.google.com/+Spaceotechnologies/posts
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