This document provides an introduction to local internet marketing strategies for small businesses. It discusses developing a clear marketing strategy by identifying business goals, voice, and target markets. It also covers keyword research, competitive analysis, and ranking websites. Additional methods mentioned include social media, pay-per-click ads, mobile marketing, blogging, and more. The overall message is that an effective local internet marketing strategy is customized to each business's unique goals.
6. Marketing A Local Business On The Internet To
Capture The Qualified Leads and Motivated
Buyers That Are Searching For Their
Product/Service Everyday
7. How Do You Market A Local Business
On The Internet?
12. Get Clear
1- Identify The Goals Of The Business
This will determine tactics & timeline of
the marketing strategy
13. Get Clear
1- Identify The Goals Of The Business
This will determine tactics & timeline of
the marketing strategy
2- Identify Your Voice
14. Get Clear
1- Identify The Goals Of The Business
This will determine tactics & timeline of
the marketing strategy
2- Identify Your Voice
Your Unique Selling Proposition
15. Get Clear
1- Identify The Goals Of The Business
This will determine tactics & timeline of
the marketing strategy
2- Identify Your Voice
Your Unique Selling Proposition
3- Define Your Target Market
16. Get Clear
1- Identify The Goals Of The Business
This will determine tactics & timeline of
the marketing strategy
2- Identify Your Voice
Your Unique Selling Proposition
3- Define Your Target Market
What Problem Does Your Business
Solve For Your Customers
18. Local Market Mastery Strategy
A Guideline
Most Internet Success Or Failure Begins Here
19. Local Market Mastery Strategy
A Guideline
“Buyer Keywords”
Most Internet Success Or Failure Begins Here
20. Local Market Mastery Strategy
A Guideline
“Buyer Keywords”
Most Internet Success Or Failure Begins Here
Buyer Keywords:
• Specific Product / Services Names
• Buy
• Review
• Compare
• Find
22. Local Market Mastery Strategy
A Guideline
Keyword Research
Brainstorm A List Of Keywords
That You Think Your Customers
Use To Find You
23. Local Market Mastery Strategy
A Guideline
Keyword Research
For Local Search Include:
“Keyword”
+
Geo Modifier
24. Local Market Mastery Strategy
A Guideline
Keyword Research
Example:
west palm beach injury lawyer
25. Local Market Mastery Strategy
A Guideline
Keyword Research
Example:
west palm beach injury lawyer
Note: You Should Test “Geo Modifier”
Both Before And After The Keyword
41. Local Market Mastery Strategy
A Guideline
Finalize Your Keywords
Create A Master List Of Your Top
Keywords:
Choosing Your “Root” Keyword
42. Local Market Mastery Strategy
A Guideline
Rank Your Web Properties For Your
“Root” Keyword
43. Local Market Mastery Strategy
A Guideline
Rank Your Web Properties For Your
“Root” Keyword
At This Point Your Local
Business Internet Marketing
Strategy Needs To Be
Customized To Meet Your
Business Goals
44. Local Market Mastery Strategy
A Guideline
Rank Your Web Properties For Your
“Root” Keyword
The Following Is A Sample
(Aggressive) Strategy To Present A
Business In Local Search As The
“Local Authority”
45. Local Market Mastery Strategy
A Guideline
Rank Your Web Properties For Your
“Root” Keyword
Google Place Page
46. Local Market Mastery Strategy
A Guideline
Rank Your Web Properties For Your
“Root” Keyword
Google Place Page
47. Local Market Mastery Strategy
A Guideline
Rank Your Web Properties For Your
“Root” Keyword
Website – Money Page
48. Local Market Mastery Strategy
A Guideline
Rank Your Web Properties For Your
“Root” Keyword
Social Media Page- Facebook
49. Local Market Mastery Strategy
A Guideline
Rank Your Web Properties For Your
“Root” Keyword
Video Marketing
50. Local Market Mastery Strategy
A Guideline
Rank Your Web Properties For Your
“Root” Keyword
Web 2.0 Properties- Squido, Hubpages, Etc.
51. Local Market Mastery Strategy
A Guideline
Rank Your Web Properties For Your
“Root” Keyword
Become The “Local Authority” For A Buyer Keyword
52. Local Market Mastery Strategy
A Guideline
Additional Methods To Market Your
Local Business
53. Local Market Mastery Strategy
A Guideline
Additional Methods To Market Your
Local Business
• Social Media- Facebook, Twitter, Youtube, LinkedIn
54. Local Market Mastery Strategy
A Guideline
Additional Methods To Market Your
Local Business
• Social Media- Facebook, Twitter, Youtube, LinkedIn
• Pay Per Click Campaigns- Google, Facebook, Other
55. Local Market Mastery Strategy
A Guideline
Additional Methods To Market Your
Local Business
• Social Media- Facebook, Twitter, Youtube, LinkedIn
• Pay Per Click Campaigns- Google, Facebook, Other
• Mobile Marketing- Ad Campaigns, Text Marketing, Coupons
56. Local Market Mastery Strategy
A Guideline
Additional Methods To Market Your
Local Business
• Social Media- Facebook, Twitter, Youtube, LinkedIn
• Pay Per Click Campaigns- Google, Facebook, Other
• Mobile Marketing- Ad Campaigns, Text Marketing, Coupons
• QR Codes-
57. Local Market Mastery Strategy
A Guideline
Additional Methods To Market Your
Local Business
• Social Media- Facebook, Twitter, Youtube, LinkedIn
• Pay Per Click Campaigns- Google, Facebook, Other
• Mobile Marketing- Ad Campaigns, Text Marketing, Coupons
• QR Codes-
• Press Releases- PR Web & Other online submission tools
58. Local Market Mastery Strategy
A Guideline
Additional Methods To Market Your
Local Business
• Social Media- Facebook, Twitter, Youtube, LinkedIn
• Pay Per Click Campaigns- Google, Facebook, Other
• Mobile Marketing- Ad Campaigns, Text Marketing, Coupons
• QR Codes-
• Press Releases- PR Web & Other online submission tools
• Email Marketing- Lead Capture / Auto Responder Series
59. Local Market Mastery Strategy
A Guideline
Additional Methods To Market Your
Local Business
• Social Media- Facebook, Twitter, Youtube, LinkedIn
• Pay Per Click Campaigns- Google, Facebook, Other
• Mobile Marketing- Ad Campaigns, Text Marketing, Coupons
• QR Codes-
• Press Releases- PR Web & Other online submission tools
• Email Marketing- Lead Capture / Auto Responder Series
• Blogging- Ranking your blog content to drive traffic
60. Local Market Mastery Strategy
A Guideline
Additional Methods To Market Your
Local Business
• Social Media- Facebook, Twitter, Youtube, LinkedIn
• Pay Per Click Campaigns- Google, Facebook, Other
• Mobile Marketing- Ad Campaigns, Text Marketing, Coupons
• QR Codes-
• Press Releases- PR Web & Other online submission tools
• Email Marketing- Lead Capture / Auto Responder Series
• Blogging- Ranking your blog content to drive traffic
• Article Marketing- Ranking articles you write
61. Local Market Mastery Strategy
A Guideline
Additional Methods To Market Your
Local Business
And More……………
62. Local Market Mastery Strategy
A Guideline
It’s About Creating A Strategy &
System That Works For Each Business
67. 2- We Appreciate Referrals
If You Know Of Any Local Business Owner You Feel
May Benefit From Local Internet Marketing
561.319.2474
www.harvestmarketingservices.com
68. Thank You
Next Meetup:
• Location: Here
• Date: Thursday November 3rd
• Time: 6:00 pm
• Topic: Google Place Page- What It Is & How It Can
Increase Your Business’s Sales