Gipppy

1. Wrist Watch

3. Major Players

10. Segmentation

11. The Watch Market in India (by value 06-07) Mass (< Rs 400) Valued at Rs 300 crores Grey market, Chinese, etc. Premium (> Rs 5k) Valued at Rs 370 crores Swiss brands: Tissot, Omega, Rolex Fashion brands: Fossil, Calvin Klein, Giordano, Esprit Mid-upper (Rs 1k-5k) Valued at Rs 938 crores Titan , Citizen, Timex, Swatch, Espirit Low-end (Rs 400-1000) Valued at Rs 1200 crores Sonata , HMT, Maxima

13. Titan Citizen Timex Watch Market Map 500 1000 2000 4000 5000 20,000 + Formal/Classic Fashion/Sporty Sonata, HMT, Maxima Espirit, Swatch Fossil Giordano, DKNY, Carrera Tommy Hilfiger, Accent Raymond Weil Tissot Omega, Rado, Longines Tag Heuer, Hugo Boss, C Dior Price Fastrack XYLYS 10000 Nebula

14. The Emerging Trends

15. Demographic pattern Effect Enablers Outcome Consumption of lifestyle items Consumerization of Urban India Rising % of young population Increase in income levels Changing spending pattern More number of working women Increase in spending power Rising aspiration levels Organized retail market at USD 21.5 billion by 2010 (CAGR 31%) Increased size of urban population

16. Effect Enablers Outcome Significant new opportunity from young urban indian consumers YULICS ! Two third of Indians are below 30 yrs Median age is 24 (35 in US, 41 in Japan) Urban growth at 3% vs 1% overall Youth growing four times faster 82 million at 20-34 age in 2006 Liberalized population will be 56% in 2011 (41% in 2001) Demographic patterns

17. Urban Households Increasing exposure of middle class creates new opportunities

18. The Flow of Money By 2009-10 lower income group falls; higher income doubles

19. Watch Industry in India: Where is it heading?

54. Thank you