2. Retailing Sector
The term “Retailing” refers
Retail
to any activity that involves
a sale to an individual
customer.
Organized Un- Organized
An interface between the
producer and the individual
consumer buying for
personal consumption.
3. Size of Indian Retail Sector
Estimated size of retail in India - $ 450
billion
Share of organized retail in India – 15%
Size of organized retail in India - $ 28
billion
4. Existing Retail Formats
Branded Store Department Store
Hypermarket
Supermarket Shopping Malls
5. 7 P’s Of Retail Sector
Process
Physical
Product
Evidence
7 P’s
People Price
Place Promotion
6. About Big Bazaar
Big bazaar is a hyper mart chain of
retail stores in India.
It has around 110 outlets in India.
Parent group is future group.
The owner is Mr. Kishore Biyani (CEO)
Founded in 2001
Head quarters are: Mumbai.
It deals with retail.
7. Product
Apparels FOOD Other Services Home & Personal
Care
Denims & T- Staples Mr. Right Detergents
Shirts Ready to eat Bakery Soaps
Formal wear Ready to cook Loot Mart Liquid wash
Casual wear International Tulsi Creams
Party wear Food Future Money
Deodorants
Ethnic wear Spices Future
Home cleaners
Accessories Imported Generally
Utensils
Bazaar
Under Garments Plastics
Tea & coffee
Night wear Child care & toys Crockery
Dress Materials Sundries
Sarees Farm Products
shampoos
Kids wear
Fruits Toy Bazaar
Vegetables Stationery
Imported Child care
fruits
Dairy products
8. Electronic bazaar Furniture Bazaar Fashion & jewllery Chill Station
Television sets Living Room Footwear Soft drinks
washing machine bazaar
Bed Room Packaged
Refrigerator Beauty care Juices
Kitchen
Personal care Navara Milk Items
Dinning
Microwaves Rooms Star parivar Frozen Foods
Small appliances Kids Room Meena bindre Ice creams
Laptops Been Bags
Computer Paintings
accessories
Decorative
Kitchen Items
appliances
9. Pricing
Value Pricing
Promotional Pricing
Low interest financing
Psychological discounting
Special event pricing
Differentiated Pricing
Time Pricing
11. Time Pricing
Time-based pricing is a special case of
price discrimination in which
producers charge different rates for
a given good or service depending on
the time, day, month, and so on.
12. Value Pricing
It sets selling prices on the perceived
value to the customer, rather than on
the actual cost of the product, the
market price, competitors prices, or
the historical price.
14. Place
Number of out let-
around 110
Located at major
cities
Area - 10,000 sq ft –
120,000 sq ft
High street area of
city; & Approachable
destination
15. Promotion
Below the Line Promotion;
Coupon, Discount, more of the product at
normal price, gift with
purchase, competition. And prizes money
back offer, exchange offer, special
occasion.
Big Bazaar, in association with Star India
Pvt. Ltd. Has launched a collection of
designer ethnic wear under the brand
“Star Parivaar”.
16. Above the Line Promotion;
Giving advertise in news paper, TV, Internet
(own website which give online shopping
service)
Partnership with Bigfilx, Big FM 92.7.
17.
18. People
Well trained staff
Appearance
Empowered individual
Encouraged to think out of box