1. Copyright C ADWAYS CO., LTD. All Rights Reserved

2. AGENDA
1.Adways
2. AppDriver
3.
4.
5. ( )
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3. 1. Adways

4. ADWAYS
PC/MO
/SEM PC/MO
CP
SAP
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5. ADWAYS
◆ PC/MO
◆ 100
◆ 1
Rekoo Japan RAKOO
ZOO World
(C)Rekoo Japan Co. Ltd. Copyright 2010 RAKOO,Inc. (C)RockYou Asia Inc. (C)L’AVION Social CO., LTD. (C)2010 CAVE CO., LTD.
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6. 2. AppDriver

7. AppDriver
iPhone ” ” ” ”
” ”
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8. AppDriver
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9. AppDriver
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10. AppDriver
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11. AppDriver
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12. AppDriver
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13. AppDriver
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14. AppDriver
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15. AppDriver
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16. AppDriver
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17. AppDriver
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18. AppDriver
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19. 3.

20. 300,000 200,000
DL 50 DL 25 DL
1 2,100 5,100
14
/ 33% : 67% 64% : 36%
18% 16%
Apple, Gartner, Androlib, Distimo
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21. Copyright C ADWAYS CO., LTD. All Rights Reserved

22. Promotion
Analytics Monetize
$
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23. 4.

24. Discovery
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25. AppStore
RANK FREE PAID
1 130,000 250,000DL 25,000 35,000DL
2 110,000 200,000DL 20,000 30,000DL
3 100,000 250,000DL 15,000 20,000DL
4 95,000 130,000DL 12,000 18,000DL
5 90,000 120,000DL 12,000 17,000DL
※2010/09 US AppStore(Flurry)
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26. Copyright C ADWAYS CO., LTD. All Rights Reserved

27. CPI
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28. 5.

29. [CPC/CPM/CPI]
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30. 100%
75% 51
64
US AppStore
50%
15
25% 22
34
14
0%
June, 2010 December, 2010 Distimo
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31. Copyright C ADWAYS CO., LTD. All Rights Reserved

32. Copyright C ADWAYS CO., LTD. All Rights Reserved

33. CPC/CPM
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34. CPC/CPM
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35. CPC/CPM
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36. CPC/CPM
Hybrid !!
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37. 1.
2.
SNS /
8%
18%
39%
51% 49%
61%
82% 92%
Tech Crunch Gambit
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38. Copyright C ADWAYS CO., LTD. All Rights Reserved

39. Copyright C ADWAYS CO., LTD. All Rights Reserved

40. Copyright C ADWAYS CO., LTD. All Rights Reserved

41. Copyright C ADWAYS CO., LTD. All Rights Reserved

42. Copyright C ADWAYS CO., LTD. All Rights Reserved

43. Copyright C ADWAYS CO., LTD. All Rights Reserved

44. Copyright C ADWAYS CO., LTD. All Rights Reserved

45. to toWEB
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47. - God Finger ngmoco
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48. - God Finger ngmoco
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49. - God Finger ngmoco
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50. - God Finger ngmoco
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51. - God Finger ngmoco
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52. - Gun Bros Glu Games
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53. - Gun Bros Glu Games
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54. - Gun Bros Glu Games
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55. - Tap Tap Revenge4 Tapulous
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56. - Tap Tap Revenge4 Tapulous
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57. - Tap Tap Revenge4 Tapulous
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58. - Tap Tap Revenge4 Tapulous
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59. Copyright C ADWAYS CO., LTD. All Rights Reserved

60. Copyright C ADWAYS CO., LTD. All Rights Reserved

61. Copyright C ADWAYS CO., LTD. All Rights Reserved

62. 5%
38%
57%
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63. mail : noda.nobuyoshi@adways.net
twitter : @plug_one
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