Gm Presentation3

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Business Économie & finance Industrie automobile

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

objectives ,[object Object],[object Object],[object Object],[object Object],“ G.M. is a multinational corporation engaged in socially responsible operations, worldwide. It is dedicated to provide products and services of such quality that our customers will receive superior value while our employees and business partners will share in our success and our stock-holders will receive a sustained superior return on their investment." Mission Statement:

The Economic Situation ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],The Macro environment situation The Economic Crisis

[object Object],[object Object],[object Object],[object Object],The Competitive Situation

Competitive Situation How Does GM compete? 2008 Sales Revenue Employees At 2008 Year-end $182 Billion $230 Billion $177 Billion $172 Billion 266,000 316,000 274,999 245,000

The Competitive Situation 2006 GCC Market Share

S.W.O.T. analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Research Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Findings of Market Research ,[object Object],[object Object],[object Object],[object Object]

Marketing strategy development Project objectives ,[object Object],[object Object]

Alterations to the Marketing Mix: Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Alterations to the Marketing Mix: Product

Alterations to the Marketing Mix: Product ,[object Object],[object Object],[object Object],[object Object]

Alterations to the Marketing Mix Cont. Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Alterations to the Marketing Mix Cont. Place

Alterations to the Marketing Mix: Promotion ,[object Object],[object Object],[object Object],[object Object]

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