Presentation on Oreo prepared in Fall, 2013 as assigned by the course instructor.

2. The "Oreo Biscuit" was first developed and
produced by the National Biscuit Company (today
known as Nabisco) in 1912 at its Chelsea factory in
New York City, which was located on Ninth
Avenue between 15th and 16th Streets.
It was launched as an imitation of the Hydrox
cookie manufactured by Sunshine company,
introduced in 1908.

3. Market Research on Oreo
Published by: Durdana samreen on Mar 16, 2010
Mission Statement
“We want our consumers to regard us as their primary snack food. We
want our customers to know that we have their wants and needs in
mind along with working to create products that will cater to their
health conscious lifestyles.”
Current Strategies
Oreo, by observing its product lines and what it has been offering the
past years, we can realize that they are adopting the Product
Development Strategy. Product development means offering new or
improved products for present markets. In this manner Oreo can find
different ways to satisfy the customers.

4. Marketing Objectives:
· Maintain demand of customers
· Introduce new sandwiches
· Create Awareness through effective media
· Attract more customers
· Retain current customers
· Stay ahead of competitors
· Reduction or elimination of other supply
chain inefficiencies
· To achieve superior consumer exposure
· Establishment of regional marketing
specialists
· To reinforce and reaffirm the Oreo cookie
brand position

5. Tagline:
Stargate Institute
“Twist, lick, dunk”
Positioning:
The Oreo has long been the best-selling sandwich in the whole world.
Whenever the name of Oreo comes into the minds of consumers, the
1st thing that jogs their memory is twisting it, licking the middle
portion and dunking the chocolate sandwich into the milk. Beside kids,
it also emotionally attracts adults as their childhood memories are
connected to Oreo.
Sales:
Oreo is the world's favorite cookie and the best-selling cookie brand of
the 21st century, with $1.5 billion in global annual revenues. Kraft
Foods is the proud custodian of Oreo, and Oreo is one of the
company's 12 “billion-dollar” brands.

6. Result Analysis
How often do you purchase Oreo cookies??
Weekly Occasions Whenever you
desire

7. Consumer Profile and Target
Market:
• This is You and I!
• Oreos main target market are children, but have
developed more products and flavors to reach people
of all ages!
• Price ranges depending on the type of Oreo product
you purchase!

8. Argentina:
 OREO “x3” (pronounced “Por Tres”)
cookie, introduced in 2010.
Inspiration for the US TRIPLE DOUBLE
OREO cookie, the OREO
x3 features three layers of cookie, and two
layers of cream.
 Oreo Duo. Oreo cookie, with a layer of
cream featuring two
complementary “half and half” flavors. Two
varieties:
Strawberry and vanilla; banana and dulce de
leche.
 Oreo Alfajor: Three layers of Oreo
cookie and crème covered in
chocolate in the form of a traditional
Argentine snack cake.

9. Oreo Togetherness Campaign
Oreo India recently launched The Oreo
Togetherness Campaign, aimed at bringing families
closer together one pledge at a time. Realizing that
in today’s world it isn’t always easy for busy
working parents to spend as much quality time with
their children as they like, Oreo India set out to do
something about it.
Whether or not the campaign is successful in
bringing every family in India closer together is to
be determined, but where its success is currently, is
in growing its brand awareness in a very positive
way.

12. Oreo’s “One Million Minutes of Bonding
Moments” campaign:
Oreo recently treated 6,500 Malaysians to a family movie viewing
experience. It was the brand's nationwide effort to promote family
togetherness.

13. Oreo in Pakistan.
The world’s most famous and certainly the most favorite
chocolate sandwich biscuit Oreo is officially launching
in Pakistan under the banner of Continental biscuits
Limited.
Continental Biscuits Limited is a well-known brand in
Pakistan and its product portfolio boasts of TUC, Candi,
Bakeri Biscuits, Prince, Zeera Plus and Wheatable.

14. Oreo: World’s leading biscuit brand comes
to Pakistan
KARACHI:
In a clear sign of rising demand for branded biscuits and a battle of market share,
Pakistan’s Continental Biscuits Limited and United States Mondel-z International
[formerly Kraft Foods] have started localized manufacturing of Oreo – the world’s
‘number one’ biscuit brand, as claimed by officials.
“Our vision of locally producing Oreos clearly signals our intent at dominating the
local biscuit market and also highlights the importance of Pakistan as biscuit
manufacturing base,” CBL’s Managing Director and Chairman Hasan Ali Khan said
during the launch ceremony at Avari Hotel on Monday.
Published in The Express Tribune, October 22nd, 2013.

15. Rafey Zuberi, CBL’s director marketing added, “Oreo is more than
just a biscuit; the ‘Twist, Lick and Dunk’ ritual has brought fun-
filled moments-of-bonding to millions of families around the world.
The dunking culture already exists in Pakistan, with adults dipping
their biscuits in tea. Now, we are giving Pakistani families the
chance to dunk their biscuits in milk.”

18. Fight for Your Rights, If you don’t, keep
it you have no rights for blaming others.
Hasnain Altaf
My Message: