1. 3. What kind of institution
might distribute your media
product and why?

2. As time has gone on, hip hop and R&B has become
increasingly popular with more and more people due
to the artists becoming more and more powerful
subsequently heightening the fan base. Over
time, R&B/hip-hop has become more main
stream, therefore, my magazine can be sold in larger
places and a larger variety as the likelihood of
purchase is a mass amount simply due to the fan
base of Hip-hop/R&B overall. When Hip-hop/R&B
was first introduced it was seen as ‘hood’ and
‘gangster’, this impression decreased as the music
became more available.

3. My magazine has the ability to sell in larger stores
rather than simply music specialists, this is due to
the social groups popularity being huge as well as
the passion for hip-hop and R&B. It may also be
sold in smaller specialist music stores which focus
on a particular genre of music, in my case this
would be a store which focuses its product range on
hip hop/ R&B music. My media product could
heighten the range of Hip-hop/R&B sold in many
other places also.

4. These places range from Tesco to
HMV; however, selling the media
product in Tesco and selling it in a
direct music store such as HMV the
outcome of the purchase is different.
Tesco target multiple audiences and
social groups as the supermarket offers
various aspects of shopping from food
to clothes to media.
Whereas, distributing the media
product from HMV, a store attracting
simply media lovers, the purchase

5. Another platform which may promote the reading
of my magazine is websites. Again, these website
could be based on everyday aspects or simply just
music such as MTV, which is dedicated to music
and products related to the music industry. It is
likely that MTV would take a particular interest in
my magazine as it focuses not only on existing
stars but up and coming artists which may not be
signed to a music label yet.

6. MTV displays existing music artists, especially Hip-
hop/R&B, therefore, would be the perfect institution to
present my media product. Many music labels pay
particular attention to online platforms in order to find
new stars and if such artists are featured in my
magazine it is likely that music websites such as MTV
would be interested in promoting my magazine. Online
purchasing of magazines has recently become so
popular as the internet is a daily use in most peoples
lifestyles, therefore, purchasing the magazine from
your phone or laptop allows it to be quick and easy
whether you are reading the issue online
or getting it delivered to your door.

7. Luckily, an easy way of accessing my media
product would simply be local corner shops as they
are known for their mass stock of magazines.
Including, lifestyle magazines, car, fashion and
beauty and music. This will be beneficial as it will
increase the magazine’s ‘reach’. My magazine will
be published by publishers such as vibe holdings
and Harrisons publishing. Depending on the
distributors and the publisher’s the length of
success.