1. Front Cover
Analysis
The front cover of Hip-Hop Weekly magazine
reveals a compact page filled with multiple
images, along with a large variety of colour
and unorganised text. This gives the audience
a connotation of informality and shows that a
younger audience is being targeted. However,
the masthead contrasts this as a bold serifed
font has been used which are rarely seen in
music magazines as sans serif usually
connotes a more modern and established
theme towards the readers. Main imagery
used on the front cover conforms to the
stereotypes of music magazines as the
masthead is partially covered by Hip-Hop
icons Rihanna and Chris Brown who also
feature in the main cover line.

2. 1
The main image of Chris Brown and
Rihanna show to give HHW a serious story
behind it, and also connote that rumours are
lingering as they appear in a paparazzi shot
rather than a professional photo shoot,
suggesting that both celebrities did not want
to comment on the subject, which supports
the connotation of this being an informal
magazine, and also shows conventions that
have been followed by other magazines
such as ‘In Touch’, ‘Heat’ and ‘OK’, which
could highlight that HHW could be a
convergence between music and gossip.

3. 2
The covering of text and the abbreviation of
“HHW” on the page show us that this is a wellestablished and modern magazine, along with only
a small amount of the selling line being visible.
The main cover line “DEATH THREATS?!” covers
the main image and is of equal font size to the
masthead underlining the importance of the story.
It also contains a boost containing another image
being used as an addition to the cover line and
main image, and bullet points that could be
recognised as subheads to it, also supporting and
enticing the reader into buying the magazine.
Sizes of cover lines on the front cover appear to
follow the common convention of reducing in size
as the page continues. This contrasts what was
said about the disorganisation of text, as this is
made up by fonts being sized in order of
importance that still leaves an attractive and
intriguing aspect to the page.

4. 3
HHW is priced at £2.95, which is a suitable
price as it is a weekly magazine. This also
reveals that the target audience are lowermiddle class young adults aged around 1721. This can be told because of this group
being able to spend this much per week on a
magazine, and as it being a well-established
magazine, this suggests that the majority of
the audience purchasing HHW are regular
customers as the institution relies on regular
purchases of the magazine to make profit.
The front cover is significant to how the HipHop genre is portrayed and overall whom it is
targeting. The lack of sexualisation on the
cover of a magazine targeted towards this
age group shows that both male and female
readers exist in HHW, however, content in
the magazine show women being more
sexualised than men which denotes the
magazine to be slightly dominated by the
male audience.