1. Social Media Models
For Executives & Business Owners
Prepared by Hatem Kameli
April 2012

3. • Adoption Models
• Implementation Models
• Approach Models
• Overview Models
• ROI Cycle

4. Adoption Models
• Where best to position Social Media in the
organization?
• What strategic framework should be used?
• How to adapt the organization to using Social
Media as a strategic aim or marketing element?

5. Adoption Models ( Social Organization Models )

6. Most Companies have “Hub and Spoke” or “Centralized”
Organizations
Source: Altimeter, Social Readiness: How Advanced Companies Prepare

7. Adoption Models (Social Media Maturity Model)

8. Adoption Models( Social Framework)

9. Implementation Models
• What steps should be followed to implement
Social Media?
• How do I adapt my organization accordingly?
• How Social Media can be implemented in an
organization?

10. Implementation Models( POSTM Model )
People
Objectives
Strategy
Technology
Measurement

11. Implementation Models( OASIS Model )
Objectives
Audience
Strategy
Implementation
Sustainment

12. Approach Models
• How an organization should the approach the
online market?
Innovating
Creating
Facilitating:
Participating
Commenting
Observing

13. Overview Models
• Who to reach with social media strategy?
• How to define social media users and target
groups ?

14. Overview Models (Social Engagement Model)
Curating
Producing
Commenting
Sharing
Watching

15. The Social Media ROI Cycle
Launching the Big Stage 1: Launch
4
1
2
Qual.
3
Quant.
Big 4 plus Stage 2: Management
More
Creative
ROI Big 4 plus
More
Conversion/ New initiatives
Creative
Optimization
Quant. Stage 3: Optimization
Qual.
New initiatives

16. THANK
YOU
Hatem Kameli
hatemkameli@gmail.com
Mob: 0563034939
@hatemkameli