1. Research into audience - IMDB
In this presentation I will be exploring and analysing two different genre films
and analysing their film posters.

2. As soon as someone lands on this page they tend to
look at the ratings, this creates a first impression
weather peoples views on this is positive or not. You
can look into the ratings a little more.
By clicking on the 87,000
users you go to a page (shown
on right)which gives you the
same ratings yet with much
finer detail.

3. From these despite the weighted average
results you can see the ratings in finer detail, as
in how many people rated it from 1-10. Also if
you scroll down from the ratings you will see
many divided sections, these are divided so you
can take a closer look at the specific age and
sex groups.
Just from seeing this information you can see that
most of these votes have come from the male
audience, mainly ages of 18-29. Clicking onto the
males the most common ratings are 7-10.

4. It also seems that the audience is commonly
known out of the US. The most common rating
in the US audience is 6-10.
Overall from what I’ve seen 7 out of 10 seems
to be most common from non US users, males
under 18, females under 18 and almost all of
the rest.

5. From the information I have
received here, I can see that the
teen male audience is as popular as
the teen female audience. You can
see that 178 teen male have voted
and 1080 teen females have voted.
Also the overall rating on the
females isn’t too far away from the
males so this could mean that more
girls have voted 7 or above. Teen
girls would relate to the movie due
to it being about girls in high school.

6. By clicking on the 212,000 users you go to
a page which gives you the same ratings
yet with much finer detail.
Here you can see the vote averages
between different sex and age groups.
Also there’s votes from Non and US
users as well as the IMDB staff.

7. For Furious 6 a total of 212,286 people have voted.
Regardless of the weighted average you can see in
much finer detail how many people have voted for a
rating between 1-10. From these results I can see
that most voters have chosen 7,8 and 10.
Here you can see that 157,543 males have
voted, this shows that the target audience is
focused mainly on the men. There are over
100,000 more votes on the male side compared
to the female side, this tells us that a wider
selection of the audience are male. The male
audience consists of ages between 18-29, and
these user are mainly not US citizens.

8. If you click on the Males section you will see a detailed 1-10
rating system, it tells you the exact amount of people that
have voted on each number and they give you a percentage
to round it all up. I can see that chosen either 7,8 is the
popular pick for this one (Males).
This information is would be helpful with the target
audience for their next film.
From the information shown I can see that
Females under 18 have given the highest
rating, this shows that the audience
ranges greatly in favour for the films
success. This film has been rating high for
every type of person that has voted.

9. Tag line could relate to
young teens.
Their facial expressions
relate to the film title.
Girly colours obviously tells
the audience that this is a
girly movie.
3 nicely dressed girls
could attract the
members of the male
audience.
Dressed up in high school
clothing which would relate
to the young high school
audience.
Posh looking staircase
could be referring to
the characters in the
film being rich.

10. Tag line indicates that
through every Fast and
furious movie it has all come
to this moment. This will
interest the films fan base a
lot.
Muscular men are visible
to attract the attention of
the female audience. Also
gives a sense of manliness.
Shows a few women
to attract the male
viewers, also shows
girls in action,
meaning that these
women are strong and
so the female viewers
can seek to be like
this.
Showing cars to link the
film title and whats going
to be included in this
film.
Showing iconic places in
London to attract the
British public.
The title looks like
the rims on a car
symbolising what
the film is referring
to.
Emphasis on the FF6.