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Radio
1. What is radio broadcasting?
• Radio broadcasting includes many technologies that combine to
form a technique of one way transmission of audio data. This is
used to communicate information by radio for public or
widespread use. It’s a form of communication that helps to
spread news to many spectators from different locations at the
same time.
2. Public service broadcasting
• BBC Audio & Music is a share of the British Broadcasting
Corporation. The service offers national radio stations covers most
of the musical genres, as well as local radio stations .
• The national radio stations, BBC Radio 1, 2, 3, 4 and 5 Live are all
accessible through analogue radio (5 Live on AM only) then on DAB
Digital Radio and internet services through Real Media, WMA and
BBC IPlayer. The other stations, BBC Radio 1Xtra, 4 Extra, 5 Live
Sports Extra and 6 Music, all program on digital platforms only.
• Majority of the BBC's national radio stations, with the exception of
BBC Radio 5 Live and BBC Radio 5 Live Sports Extra who broadcast
from Media City UK in Salford, broadcast from bases in London
• However, radio programs are also made in the BBC's network
production units located in other cities around the UK.
3. BBC National Radio Stations
• BBC Radio 1 – popular music aimed at a young audience
• BBC Radio 1Xtra – hip hop, garage, RnB, drum & bass & dancehall,
aimed at a young audience
• BBC Radio 2 – adult-orientated popular music
• BBC Radio 3 – classical, jazz and world music, culture, drama
• BBC Radio 4 – spoken-word programmes
• BBC Radio 4 Extra – archive comedy, drama and children's
programming, formerly known as Radio 7
• BBC Radio 5 Live – news and sport
• BBC Radio 5 Live Sports Extra - sport, used as an overflow station
when 5 Live is broadcasting live sport at the same time
• BBC Radio 6 Music – rock, funk, alternative
• BBC Asian Network – Indian and British content aimed at British
Asians (some areas on analogue, nationwide on digital)
4. Bbc Digital radio stations
• Platforms: Internet Streaming/Sky/free sat/Freeview/DAB) radio
stations are:
• BBC Radio 1Xtra: new urban music, plus news, original in-house live
music sessions, original live music concerts and music
documentaries
• BBC Radio 4 Extra: classic comedy, drama, books, science fiction,
fantasy and children's programs
• BBC Radio 5 Live Sports Extra: a companion to Radio 5 Live for
additional sports events coverage
• BBC Radio 6 Music: an eclectic mix of alternative genres including
rock, funk, punk and reggae, plus news, original in-house live music
sessions, original live music concerts and music documentaries
• BBC Asian Network: aimed at the large South Asian community in
the UK (primarily a digital radio station, but available in parts of the
Midlands on medium wave)
5. Bbc Regional Radio Stations
• BBC Radio Scotland
• BBC Radio nan Gàidheal – Scottish Gaelic language
• BBC Radio Shetland – Scotland (Shetland)
• BBC Radio Orkney – Scotland (Orkney)
• BBC Radio Wales
• BBC Radio Cymru – Welsh language
• BBC Radio Ulster – Northern Ireland
• BBC Radio Foyle – Northern Ireland (Londonderry)
• BBC Local Radio is the BBC's regional radio service for England and the Channel
Islands, consisting of 40 stations. They cover a variety of areas with some serving a
city and surrounding areas, for example BBC Radio Manchester; a county, for
example BBC Radio Norfolk; an administrative region for example BBC WM; or a
larger region entirely for example BBC Radio Solent.
• The stations were launched progressively starting with BBC Radio Leicester on 8
November 1967 with the last station to launch being the ill fated BBC Dorset FM on
26 April 1993. Since then, numerous local radio stations have been merged and
renamed, however no new stations have been created where no service previously
existed.
6. BBC world service Radio Stations
• BBC WORLD SERVICE
• The BBC World Service is the world's largest international
broadcaster, broadcasting news, speech and discussions in 28
languages to many parts of the world on analogue and digital
shortwave platforms, internet streaming, pod casting, satellite, FM
and MW relays. The World Service was reported to have reached
188 million people a week on average in June 2009.It does not carry
advertising, and the English language service broadcasts 24 hours a
day.
•
• The World Service is currently funded by grant-in-aid through the
Foreign and Commonwealth Office of the British Government,
however from 2014, it will be funded by the compulsory television
license fee levied on every household in the United Kingdom using
a television to watch broadcast programmes.
7. Advantages of being funded by the
license fee
• We believe that license fee funding will be a benefit to the
World Service, the wider BBC, the British people. The
BBC’s license fee funding is based on multi-year
settlements, with the current funding arrangement lasting
until 2017. Although the BBC’s income is itself constrained
over this period, this level of certainty in funding provides
a relatively stable environment in which to make decisions
about existing and future services. A combination of a
secure funding source, and the clarity of purpose set out
in the Operating License, will give the World Service a
strong footing to plan its activities for the coming years.
We believe that the rest of the BBC also benefits from
funding the World Service through the license fee.
8. What else the BBC owns?
• They own sister companies such as BBC films,
BBC radio 1extra and so on as well as digital
channels BBC 3, BBC 4 which are designed to
appeal to a different audience.
9. What is commercial radio?
• Commercial radio is radio station which gets
paid by advertisement they put short adverts
on that’s how they get money for their radio.
10. Effect of relying on advertising
revenue?
• The effects on relying on advertise revenue is
you always have to have large wide of
audience listing to your radio or the
advertisement team wont pay you if your
radio station is not listened to by wide range
of people then that means they don’t pay you
and you lose money and your station gets shut
down.
11. National commercial radio station
• Here are some national commercial radio
stations.
• Classic FM, one of the United Kingdom's
three Independent National Radio stations,
broadcasts classical music in a popular and
accessible style, the owners are Global Radio
which owns other radio stations like capital FM
and heart.
• Choice FM, is an urban music radio station
owned by Global Radio. Which owns other
stations like classic FM, heart, capital.
12. Local commercial radio
• 1. BBC Radio 2 (15.4m listeners every week)
2. BBC Radio 1 (11.0m)
3. BBC Radio 4* (10.9m)
4. Heart (7.5m)
5. Capital (7.4m)
6. BBC Radio 5 live* (6.3m)
7. Classic FM (5.6m)
8. Kiss (4.4m)
9. Smooth Radio* (3.7m)
10. Magic (3.6m)
13. What sort of adverts do they have on
commercial radio?
• Every advert is aimed at a certain group of people and
you listen closely you realize that they put on some
adverts on at certain time for example baby items, they
put it on during day time around morning because
mums are most likely to be home.
• Commercial radio stations make most of their revenue
selling "airtime" to advertisers. Of total media
expenditures, radio accounts for 6.9%.Radio
advertisements or "spots" are available when a
business or service provides valuable consideration,
usually cash, in exchange for the station airing their
spot or mentioning them on air.
14. What companies own commercial
radio station?
• Global group own heart London radio station
which is a very well known commercial radio
station, they also own other radio stations like.
• Classic
• FM
• Capital,
• Choice FM
• LBC Radio
15. What other industries in the
commercial radio is linked to.
• Commercial radio is linked to game industry,
they have songs on some games like GTA for
example also the advertising and marketing is
linked because commercial radio is about
advertising and they get all their money from
advertising.
16. What industry is it linked to?
• The radio industry is linked to advertising and
marketing industry as it uses adverts in some
radio stations such as capital FM uses adverts.
• Also the radio industry is linked to the
interactive media industries as they use their
Facebook website or twitter account to gain
followers.