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How HARD can that be?




                              Cyril Ebersweiler
                   The New Context Conference
                       September 2012 - Tokyo
The Pioneers
The Multinationals
The Makers. Hackers. Academics. Entrepreneurs.
TECHNOLOGY         PROTOTYPING            COMMUNITIES




              This time, it’s different   FULFILLMENT

                     SOURCING

  FINANCING                         COLLABORATION
home appliances              smartphones            vehicles
             transportation
                                            kitchen appliances
sleep monitoring       health
                                     watches
      drones                                            clothing
                   This time, it’s different
  energy                                             biotech
             3d printers             computers

  cameras                      iot                neuroscience

                                               robots
  printers             self quantified
                                          shoes          toys
                  video games
But this has not changed...
Founders Fit      Design to          Financing
        Market Timing     Manufacture
                                             Fundraising
           Sourcing          Tooling           Branding
        Prototyping         Assembly          Marketing
        Product Design       Quality          Fulfillment
GREAT
         MIRACLE!        FABRICATION          REVENUE
 IDEA
          Software        Certifications      Payment
         Firmware         Regulations      Customer Service
           BOM             Logistics          Distribution
          GERBER          China Effect           PR
            CAD            Cashflow         Crowdfunding
DIY.
Do. It. Yourself.
Cyril / 希雷 / シリル




                   +26




                   +10
Software accelerators are useful and effective
About CHINA.AXLR8R

                                                   www.chinaccelerator.com
Dominic Penaloza   Bo Yiqun        Patrick Lee
     First accelerator program in China




Georg Godula   Benjamin Joffe   Richard Robinson
Software accelerators are useful and effective

Hardware accelerators are completely essential
About H.AXLR8R

                                                   www.haxlr8r.com
  Brad Feld     Nolan Bushnell      Dave Merrill
                                                     Featured in...
H.AXLR8R is the first accelerator program for
people who hack hardware and make physical
    products ; San Francisco / Shenzhen




Jim Newton       Bill Warner     Mitch Altman
What’s going on                                                                                                   Investor
                                                                                                                    Day




               Market Dev                                                                       Finance
                                                Sourcing      Supply Management
                                                                                                Pricing
                                                                                                           DEMO
                                   +35                                              +70                                 Fund
                                                                                                           +111
 Biz Track                         days                                             days                   Days
                                                                                                                       raising
                Customer
               Development                       Planning            Distribution              Marketing




                                  Electrical                   Mechanical
                                                                                      Industrial Design
                                 Engineering                   Engineering

Tech Track
                                                             Development




                            Conceptual Design                Usability Design          Focus Groups

Design Track

                                                            Product Design



                                                 *iterative process - AGILE - do not take schedule literally
How powerful can that be?
Where is this going?
a redefinition of the tech landscape
            an innovation engine
an opportunity for VC to truly fulfill their task
       a more conscious production
             a better education
          a new modular world?
To boldly go
                                 where no man
                                   has gone
  www.haxlr8r.com
     @haxlr8r                       before
Apply to HAXLR8R ⚡2 NOW!
Big thanks to all our mentors, alum, partners and friends!

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How HARD can that be?

  • 1. How HARD can that be? Cyril Ebersweiler The New Context Conference September 2012 - Tokyo
  • 3.
  • 5.
  • 6. The Makers. Hackers. Academics. Entrepreneurs.
  • 7. TECHNOLOGY PROTOTYPING COMMUNITIES This time, it’s different FULFILLMENT SOURCING FINANCING COLLABORATION
  • 8. home appliances smartphones vehicles transportation kitchen appliances sleep monitoring health watches drones clothing This time, it’s different energy biotech 3d printers computers cameras iot neuroscience robots printers self quantified shoes toys video games
  • 9.
  • 10. But this has not changed...
  • 11. Founders Fit Design to Financing Market Timing Manufacture Fundraising Sourcing Tooling Branding Prototyping Assembly Marketing Product Design Quality Fulfillment GREAT MIRACLE! FABRICATION REVENUE IDEA Software Certifications Payment Firmware Regulations Customer Service BOM Logistics Distribution GERBER China Effect PR CAD Cashflow Crowdfunding
  • 13. Cyril / 希雷 / シリル +26 +10
  • 14. Software accelerators are useful and effective
  • 15. About CHINA.AXLR8R www.chinaccelerator.com Dominic Penaloza Bo Yiqun Patrick Lee First accelerator program in China Georg Godula Benjamin Joffe Richard Robinson
  • 16.
  • 17. Software accelerators are useful and effective Hardware accelerators are completely essential
  • 18. About H.AXLR8R www.haxlr8r.com Brad Feld Nolan Bushnell Dave Merrill Featured in... H.AXLR8R is the first accelerator program for people who hack hardware and make physical products ; San Francisco / Shenzhen Jim Newton Bill Warner Mitch Altman
  • 19. What’s going on Investor Day Market Dev Finance Sourcing Supply Management Pricing DEMO +35 +70 Fund +111 Biz Track days days Days raising Customer Development Planning Distribution Marketing Electrical Mechanical Industrial Design Engineering Engineering Tech Track Development Conceptual Design Usability Design Focus Groups Design Track Product Design *iterative process - AGILE - do not take schedule literally
  • 20.
  • 21. How powerful can that be?
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27. Where is this going?
  • 28. a redefinition of the tech landscape an innovation engine an opportunity for VC to truly fulfill their task a more conscious production a better education a new modular world?
  • 29. To boldly go where no man has gone www.haxlr8r.com @haxlr8r before Apply to HAXLR8R ⚡2 NOW! Big thanks to all our mentors, alum, partners and friends!