Your website content delivery needs to follow the overall site delivery process, closely! But updating content is a cyclical process – not a ‘one off'

1. Content Marketing
The new /old discipline
Hayden Sutherland
Ideal Interface
28 October 2012

2. The Content Delivery Process
Engage Specific Design Develop Launch
Content Content Produce Populate Update
Strategy Audit Content Content Content
Your website content delivery needs to follow
the overall site delivery process, closely!

3. The Content Optimisation Process
Engage Specific Design Develop Launch
Content Content Produce Populate Update
Strategy Audit Content Content Content
But updating content is a
cyclical process – not a ‘one off’

4. Content Marketing Optimisation
Brand
Brand
Populate Update
Content Content
Brand ‘voice’
needs maintaining

5. Content Marketing Optimisation
SEO terms
SEO terms
Brand
Brand
Populate Update
Content Content
SEO terms
need revising

6. Content Marketing Optimisation
SEO terms
SEO terms
Brand
Brand
Populate Update
Content Content
Search rankings
Analytics
Using agreed KPI’s e.g.
Visits & visitors
metrics as feedback Bounce rates
Conversion

7. hayden@idealinterface.co.uk
+44 (0)780 134 1955
www.idealinterface.co.uk