90 Day Marketing Plan Coaching Overview

90 Day Marketing Plan Coaching
http://www.fraserhay.co.uk

People need the products, services & solutions you offer
The problem for many is finding (and pulling) those prospecitve clients to their website
©CopyrightFraserJ.Hay2017
For many small business owners
learning how to plan, build & fill their sales
pipeline with pre-qualified leads can be
frustrating and stressful…
…there are many confusing components
required to achieve the results you want
from your current marketing plan.
Such as…

Struggling with your marketing – online or offline?
Can you identify 3 areas that you need, want or simply “must” address?
NEW OBJECTIVES,
PRIORITIES & KPIs
MARKETING FUNNEL ENGAGEMENT LEADS & REFERRALS SALES & REVENUE
LOW COST & NO COST
TRAFFIC SOURCES
NEW PASSIVE INCOME
INCOME STREAMS
COLLATERAL &
COMPELLING CTAs
VALUE PROPOSITION FOLLOW-UP
PROCESS
RECOGNITION
OF EXPERTISE
POWERFUL, PROVEN
TACTICS

A powerful marketing route map
Progress is guaranteed with our powerful and proven approach.
Imagine what it will be like when you
instantly identify the KEY issues, challenges
and obstacles which are holding you back,
preventing you from achieving the results that
you want from your marketing…
…then creating a marketing route map to
address every single one of them, breaking
down the resistance and achieving the
progress, results and ROI you desire.

Others struggle to get the recognition they crave
Struggling to generate exposure, recognition or revenue?
Imagine what it will be like when you are
generating the exposure, recognition,
signups, sales you want for your products,
services and solutions for the year ahead…
In this coaching program, we’ll share
everything you need to plan, execute and
record the progress of your next
marketing plan.

As founder of Grow Your Business®,
I’ve helped business owners in over
40 countries to identify and address
over 2000 common entrepreneurial
issues, challenges and obstacles.
I’ve gotten 12 books to the #1 position
for their category on Amazon and also
share case study examples of what I can
offer in my own webinars and workshops.
Let me introduce myself
My name is Fraser Hay, founder of Grow Your Business®…

Author or The Lead Generation MBA
An 18 volume Home Study Marketing Course containg hundreds of marketing tactics
By the end of this unique coaching
program, you could be generating
leads, enquiries, prospects, sales,
revenue and exposure for your
products, services and solutions
with the help of your own
marketing funnel.

Struggling to decide your route to market?
You need effective ways of getting noticed and engaging your target audience,
For many small business owners
deciding which tactics to use online and
offline is like navigating yourself
through a maze…
…there are many confusing choices to
make in order to diagnose, document and
deliver a 90 day marketing plan that achieves
your marketing objectives and priorities.

87% of online marketers use video content
96% of B2B organisations use video in some
form of their marketing communications
75% of executives watch at least one work
related video per week
Video should be an integral part of your
marketing for 2017
Don’t get left behind
On-demand and Live Streaming video will be essential in every marketing plan in 2017

Instead of just dreaming about getting
recognition or generating revenue, you need
to think how you’ll drive traffic and visitors
to your website.
The good news is you don’t even have to
invest in buying expensive traffic.
On this coaching program, we show you
how to generate traffic.
Whatever you do, Don’t fall in love with the technology
Ask yourself how are you going to generate traffic, signups & registrations?

Publish into the demand
Produce powerful, appealing & engaging messages to pull people into your funnel
Learn how to write traffic pulling ads and
emails to pull pre-qualified individuals
to your sales pages, registration pages
and sign up pages.
We supply you with template ads,
headlines, and calls to action.
You simply personalise and
fill-in-the-blanks.

Encourage people to sign up
Leverage the power of video sales letters to generate webinar registrations
Learn how to create video squeeze pages,
video sales letters and receive the files,
software and outline scripts for you
to personalise, fill your funnel and
convert traffic into signups…

Create registration pages for your webinars
Maximise the signups and registrations for your online event
Learn how to introduce scarcity,
and persuade prospective customers
to convert with your time limited offers
and much more...

Create registration pages for your webinars
Maximise the signups and registrations for your online event
Receive all the files you
need to customise & create
over 100 sales &registration
pages for promoting your
on-demand & live events.
Learn how to introduce scarcity,
and persuade prospective customers
to convert with your time limited offers
and much more...

How to follow-up up suspects & prospects
Build your list and increase the life time value of your customers
Get email templates for you to customise
and personalise so that you can build your
list and continue to engage clients and
receive the revenue they give you.
We’ll supply you with
fill-in-the-blank templates.

Discover powerful proven tactics to get your message out
We help you create an integrated marketing approach, for the next 90 days
Just in case you were wondering how you
will pull people into your new marketing
funnel, we’ll introduce you to powerful,
practical and proven
ONLINE
marketing tactics that will generate views,
traffic, signups, sales and revenue…
…isn’t that what you want?

OFFLINE

MOBILE

KEEP-IN-TOUCH

P.R.
tactics that will generate views, traffic,
signups, sales and revenue…

REFERRAL

Get it all done for you
Upgrade to the platinum version of the program and look at what you get…
We will assist you to create:
your funnel
your ads & emails
your video sales letter
your registration page
your thankyou page
your follow-up emails
your webinar script
Your event marketing plan

A complete framework & system
We provide you with the planning tools, software & checklists to EXECUTE your plan

Stay focused with our practical daily activity worksheets
An interactive evaluation system included to record your progress & prove its working

What’s Covered in the STANDARD Programme?
A Break-down of what’s included in your 90 day marketing plan
No. Steps Covered
1 A situation Analysis to identify exactly where you are with your marketing today YES
2 Goals and objectives that you want to achieve with your marketing YES
3 Resistance. Identify what’s currently preventing you from achieving your objectives YES
4 Breaking your goals and objectives down into priority marketing action plans YES
5 Positioning. Identifying your target audience and what you offer. YES
6 Packaging. Creating key messaging and multiple solutions for audience YES
7 Promotion. How to attract and engage with prospective customers YES
8 Persuasion. How to maximise conversions and win the sale YES
9 Performance. How to monitor and improve progress & ROI. YES
10 Required Steps to complete your plan. YES

What’s Included in the PLATINUM Program?
Everything in the standard programme and the following:
No. Steps Included
11 We’ll provide you with persuasive and engaging headlines & Subject lines for you to personalise YES
12 We’ll provide you with persuasive and engaging video sales letter page copy YES
13 We’ll provide you with persuasive and engaging opt-in page copy for your FREE digital asset YES
14 We’ll provide you with persuasive and engaging Webinar registration page copy YES
15 We’ll help you to draft your webinar script – you can tweak it so it’s perfect YES
16 We’ll craft and write the acknowledgement email that goes out to all signups YES
17 In fact, we’ll give you everything to design a dedicated website for promoting your products & services YES
18 Extending the LIFE TIME VALUE of your webinar with 40 possible new revenue streams YES
19 A very powerful way to double, even triple the amount of money each customer spends YES
20 All 18 Sessions of The Lead Generation MBA home study course YES

Do you want to see our ULTIMATE package?
What if you could get help for all 4 quarters in the coming year?
Imagine getting help, guidance and support
as and when you need it for growing your
business online and offline.
It’s your business, you’re in control.
You make the decisions.
You decide the goals, and priorities
every quarter, and we will support you
and your decisions in helping you to
create 4 x NEW 90 day marketing plans.

What’s Included in the 365 Day Marketing Plan Program?
A Break-down of what’s covered in our year long coaching program
We will work with you for the next
12 months, as you plan, execute & refine
each of your 4 x 90 day marketing plans.
Can specifically include:-
WEBSITE & FUNNEL BUILD
PUBLIC SPEAKING
WEBINAR & EVENT MARKETING
GET YOUR OWN BOOK(s) PUBLISHED
(or anything else you need help with)

Look at what you receive:
The advantages of our personal coaching
• Private sessions are typically 1 – 2 hrs long
• Tailored & Personalised to your situation
• More detailed, valuable information shared
• Practical instructions & case study examples
• Mutual Accountability. No excuses - ever
• Progress every session – GUARANTEED
• Record of progress made after every session
Fraser J. Hay
Founder | Grow Your Business®

Then read the feedback from business owners we’ve helped..
Still Not Sure?
Just one of the hundreds of techniques contained in this
program netted our biggest deal of the year - a large
contract with a global investment bank.
We got a 24x return on the investment
with that one sale
Outstanding value for money.
With his help, I’m now approaching 18,000 positive feedback and a
Linkedin profile that keeps attracting views.
What started as a part-time business is now a £160,000 enterprise
and growing every day.

Still Not Sure?
My book made it on to Amazon’s Best Seller’s List and achieved
the #1 download position for its category.
I If you want to take a thought from dream to reality
I cannot rate Fraser highly enough.
Just one tactic from the programme, generated
15 prospects in 24 hours. I closed 7 of them
generating £4000.
The 8th one, was worth £5000 alone.

Still Not Sure?
We are now experiencing an ROI that can be tracked
back to increased exposure online, new signups, leads,
sales and even referrals
Just one of his practical techniques is already generating
results and assisting us to generate an extra £5m+
in funds under management this year.
In my first 7 days, I have collected over 120
referrals
– This stuff works.

…Generating all the signups, registrations and sales you want!
Imagine…
…or what it could be like a year
from now, when you stop struggling
with your online and offline marketing.
Sign up and accept the help
on offer with this coaching program.

Imagine if you generate 1, 10 or 50 new leads…
Do the Maths
…now imagine if you convert 20% (1 in 5)
of those leads for your products and services.
How much would that be worth?
Write it down.
Best of all, you could recoup the entire cost
of the year long programme from your very
next 90 day marketing plan.
What is the next marketing goal or objective
that you want to achieve?

…or your money back
Progress is guaranteed…
Fear not, progress IS guaranteed
with our unique, powerful, practical
and proven approach…
…or your money back.
There is only one way to fail and that it is to quit.
Plan the work, and work the plan.
It really is that easy.

Imagine...
Still Not Sure?
Get real practical help to identify what’s
holding you back and preventing you from
achieving your marketing goals and
objectives…
… all the “know how” you need to create
(and execute) a practical marketing plan
...and the additional offer to help you
execute and implement your new plan.

90 Day Marketing Plan Coaching Overview

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