The Reputation Preservation and Crisis Communication Summit brings global crisis communication leaders to gather in New York to discuss crisis response and reputation management best practice. To see more information visit. http://bitly.com/reputationb

1. Get the global outlook on how your business can preserve reputation and lead crisis response p
The Reputation Preservation and Crisis Communication Summit USA
How to create and preserve HEAR FROM THE FOLLOWING BUSINESS LEADERS:
a strong reputation
– so you can avoid crises, Alcoa
strengthen your brand and Nicholas Ashooh, Global Vice President
Corporate Affairs
increase your bottom line
5-6 MARCH 2012 ➤ MANHATTAN, NEW YORK Dr Pepper
Snapple Group
Tina Barry, Executive Vice President,
✔ Innovation ✔ Best Practice ✔ Interactivity ✔ Focused Debate
Corporate Affairs and Leadership Team
www.ethicalcorp.com/reputation
Caesars
✔ Benchmark against leading American and European Entertainment
Jan Jones, Senior Vice President
companies: Compare effective crisis response strategies and Communications & Government Relations
embed common traits into your organisation’s practices.
✔ Build corporate reputation: How to enhance your
company’s perceived reputational value at local and global levels.
Best Buy
✔ Ensure long term relationships: Strategically engage with Paula Prahl, Senior Vice President,
Communications, Public Affairs and
your stakeholders to gain their loyalty and respect. Corporate Responsibility
✔ Calm in a crisis: It’s a fact that bad things happen to good
companies. Discover ways to limit the damage when problems
strike from leftfield.
AIG
YOUR EXPERT SPEAKERS INCLUDE: Christina Pretto, Senior Vice President
Corporate Communications, and member of
AIG’s Management Leadership Team
ORGANISERS:
Expert speakers, delivering best practice on an exclusively corporate focused agenda p

2. Practical advice, interactive discussions and in-depth case studies p
Dear Colleague,
within a matter of minutes. New technology,
Today, the tiniest customer grievance can be played out in front of a global audience
growing environmental and ecological concerns, and the recent explosion of social
media have magnified corporate exposure to
footage of rats running across the floor of a KFC/Taco Bell in Manhattan
If corporate
reputational threats. Shortly after the advent of YouTube,
went viral in hours, and turned a local story into a global crisis management issue
for the brand. And things are only going to get
a global distribution tool in the palm of their hand, companies have
reputation is
worse. When every human being in the developed world has
little choice but to start thinking differently about their reputation and reputation
management strategies.
important to
The Reputation Preservation and Crisis Communication Summit on March 5 &
thorny issues surrounding risk and crisis management, including social media,
6 in New York promises to address many of the
and deliver the finest line-up of companies and
you...
others, Best Buy, Verizon and AIG. The truth is,
speakers to handle your questions and concerns. Big names already include, among ...then here is why you
time. A single post on Twitter can ricochet
businesses are more vulnerable now to the threat of bad publicity than at any other
around the world in minutes, with potentially damaging implications for unprepare
d businesses. At the summit: should attend this
reputation.
conference:
· Find out how to tap into social media, and use it as a valuable resource to protect
· Measure and monitor what people are saying about your company and its leaders.
· Find out why it’s critical to answer questions before they are asked.
· Be prepared to defend or counter attack when the worst happens. ➜ Essential
Better still – get ready to engage. Because if you’re not already embracing social media as a tool to connect with the people
that market
matter to you, your detractors certainly will be. intelligence:
g sites to contend with, corporations are
With more than 150million blogs, media sharing, consumer opinion and social networkin Best practice
waking up to the fact that they are no longer in full control of their media message. At the summit, we’ll examine how bringing the
of opposition, and we’ll look at ways you can examples and
public into your conversation is one of the best mechanisms for making allies out
dramatically improve your reputation and reputation managem ent in a social age. We’ll also be covering the importance of full expert advice from
perception of company values and objectives.
engagement with employees, key stakeholders and customers to engender a healthy 20+ major US and
Ultimately, we want you to discover new ways to preserve your reputation and prevent and manage your reputational risks.
EU corporates.
In addition find out:
Why building better stakeholder relations are key for long term success.
·
· How to preserve corporate reputation through engagement with your employees
, customers and key stakeholders. ➜ Build valuable
on the global platform.
· How leading companies tackle the challenge of maintaining local and national brand reputation contacts to
· Best practices all companies should implement when responding to reputational risks.
· Why engagement through social channels is vital to business success. grow your
95% of participating chief executives believed that
company:
Couldn’t we all do better? A recent US survey by Burson-Marsteller found that
nt of business objectives. Yet only 19% had a formal The international
corporate reputation plays an important or very important role in the achieveme e of
system in place to measure the value of their corporate reputation. It appears that while businesses understand the importanc meeting place
corporate reputation, few are taking the necessary steps to safeguard it.
for Corporate
than ever for companies to interact with their
It’s a fact that bad things happen to good companies, which is why its more important Communication
internal, customer and stakeholder audiences. Leaders.
company’s key intangible asset – it’s reputation
The New York summit will outline the importance of upholding and improving your
and Exxon in the Valdez oil
– and examine what to do when calamity strikes. Harsh lessons learnt by Nestle in the palm oil scandal,
can have a catastrophic impact on consumer and stakeholder
spill crisis have recently demonstrated how a badly handled problem
Such calamities highlight the growing importance of
➜ Agenda
confidence and, as in the case of Exxon, its share prices, which fell by over 20%.
having a clear reputation management strategy in place before crisis has a chance to penetrate psychologies and damage customer focused on
and stakeholder confidence. your needs as a
Attend to hear our comprehensive sessions – ones that will provide insights into
the real life reputation challenges companies have communicator:
ent.
had to deal with, plus proven strategies to help with your risk and crisis managem Extensive three
To avoid disappointment in what promises to be a major sellout event, reserve
your ticket today. month research
period with
I look forward to seeing you in New York on March 5 and 6 in New York. corporates to get
Kind regards, the most important
issues in reputation
and crisis
management.
Hayley Dunn
Ethical Corporation
Got any questions? Get in touch on register@ethicalcorp.com or on +1 800 814 34 59

3. P Top Executives handle your questions and concerns on reputation and crisis management
Get real-world, relevant advice from Learn from 20+ executives
peers, not thought leaders service who orchestrate crisis response
and reputation management
providers and consultants at a group level:
★ Best Buy
Every speaker is a senior corporate communication leader at Senior Vice President, Communications, Public
Affairs and Corporate Responsibility, Paula Prahl
a large multinational. That's real 'skin in the game' experience
for you to learn from. ★ Alcoa
Global Vice President, Corporate Affairs,
Nicholas Ashooh
No discussions on intangible, impossible, irrelevant ideas from though leaders,
★ Dr Pepper Snapple Group
consultancies or agencies. Executive Vice President, Corporate Affairs and
Leadership Team, Tina Barry
Instead, insight from business leaders working in this space, we guarantee you
★ AIG
valuable knowledge which has proven to effective. Senior Vice President, Corporate
Communications, and member of AIG’s
We bring corporate speakers who have real life experience in maintaining Management Leadership Team, Christina Pretto
corporate reputation and managing reputation risk. We ensure you will ★ Caesars Entertainment
Senior Vice President, Communications &
leave the conference equipped with best practice which you can use back Government Relations and Management Board,
at the office. Jan Jones
★ Eli Lilly & Company
Vice President, Global Communications, Jeffrey
Plus: Winton
★ Verizon Communications Inc
Corporate Vice President, Worldwide
➜ Practical insight from an exclusive corporate speaker Communications, Torod Neptune
lineup with representatives from leading companies like Verizon, ★ GAP Inc
Vice President Global Communications and
The Hershey Company, Eli Lilly & Company, GAP Inc, Cardinal Health and Public Affairs, Bill Chandler
more. We’ve also got world-class global leaders from Alcoa, Dr Pepper ★ Southwest Airlines
Snapple Group, Caesars Entertainment and AIG. Vice President, Communication and Strategic
Outreach, Linda Rutherford
★ Cardinal Health
➜ Deal with the biggest issues facing your company today Vice President, Communications, Jill LaNouette
Director, Community Relations, Dianne Radigan
with a tightly focused agenda including: How to engage with your
stakeholders to enhance corporate reputation - Adapt to reputation ★ The Hershey Company
Vice President, Public Affairs, Andy McCormick
vulnerability - Overcome reputational risks -Preserve reputation locally
★ GE Energy Europe
and globally. Director Communications & Public Affairs
Europe (EMEA), Frank Farnel
➜ Ask your biggest questions and get advice on your ★ Virgin Atlantic
Global Communications and Management
biggest concerns with an opportunity to network with global Board, Greg Dawson
leaders and practitioners, coming from a cross-section of industries in ★ Chubb Corporation
Vice President, Corporate Communications, Mark
this space. Schussel
★ REI
➜ Guarantee you'll learn from your peers: 70% + past attendees Vice President, Public Affairs, Michael Collins
come from large multinational corporations. ★ Proctor and Gamble
Director, Corporate Communications. Paul Fox
➜ Practical measurable strategies that you can take back to ★ Jaguar Land Rover
Vice President, Communications and Public
Affairs, Stuart Schorr
the office.
Group discounts available - Forward this brochure onto your colleagues!

4. DAY ONE: How to build reputation and prevent crises Agenda 5 March 2012
Building corporate relations for The thought process: analyse multiple • How Hershey’s implemented a controlled response to media
scrutiny and criticism. Discover how the company turned the
long-term success: Establish reputational risks to prioritise and experience into an opportunity to improve its reputation
shareholder value and enhance deliver an appropriate response management practices.
corporate reputation As the world’s largest consumer goods company and the owner of The Hershey Company, Andy McCormick, Vice President, Public Affairs
Best Buy is a multinational retailer of technology and many of the world’s most iconic brands, Procter & Gamble is
credited with the creation of what we know as brand
entertainment products and services with a commitment to
management today. Serving around 4.4 billion of the world’s Changes at the top: How Dr Pepper
growth and innovation. The Best Buy family of brands and consumers, P&G ranks top 10 on the ‘world’s most respected
partnerships collectively generates more than $50 billion in annual companies’ and ‘Global most admired companies’ list (2011). The
Snapple Group preserved its reputation
revenue. The company focus on building positive relations with company has a long history of earning the respect of its peers, with stakeholders during a company
their 180,000 employees and the communities where their however even this doesn’t stop P&G from reputational risk ownership change
employees and customers live and work, donating approximately challenges. Learn how the company filters through potential
threats across the company and reacts accordingly to maintain its A Fortune 500 company, Dr Pepper Snapple Group is one of
$25 million to improve the vitality of these communities in 2011.
brand value. They will share with you: North America’s leading refreshment beverage companies. With a
Hear how this admired global company ensures long term
• How to prioritise responsibilities when issues arise; learn how brand heritage spanning more than 200 years, DPSG markets more
credibility and likeability with its external and internal than 50 brands of beverages. DPSG became a stand-alone, publicly-
stakeholders. to understand multiple risks across your brands and
determine which are most likely to impact your stakeholders. traded company on the New York Stock Exchange in 2008 and
• Understand why your employees are your biggest asset: Best overcame the challenge of maintaining the DPSG brand reputation,
• How P&G think about scenario and escalation planning.
Buy address why their employees are priority and how this which dates back three centuries. From the Dr Pepper Snapple Group,
• The process to determine which communication channels to hear about the role its key communicators played during the
positively impacts reputation. use when engaging with different stakeholders; Discover organisational shift. And gain insight into how it’s possible to hone
• How Best Buy successfully engages with their external P&G’s decision making process when a crisis occurs, which communication capabilities to positively impact the future of your
stakeholders to build long term relations; recognise your key stakeholders are involved and how to communicate to these brand’s reputation.
external partners and why building relationships with most effectively.
The DPSG session will cover:
business groups is just as important as customer engagement. P&G Paul Fox, Director, Corporate Communications
• How the company addressed its stakeholders, and responded to
• Why Best Buy fully integrate CR in to their business model to concerns that arose during the transition process.
boost reputation; How responsible business can improve The rewards of ‘corporate listening’ • The importance of keeping your key stakeholders in the loop,
business relations and ensure long term success. for a leading consumer cooperative ensuring consistent information flow and active engagement to
Best Buy, Paula Prahl, Senior Vice President, Communications, Public Affairs maintain value and preserve reputation.
and Corporate Responsibility
How REI engages with customers and
• How to transform anxieties about change into opportunities for
employees to build and strengthen its success: Discover how DPSG took hold of uncertainty and inverted
Alcoa is the world’s leading producer of primary and fabricated reputation it, improving its standing with employees, customers,
aluminum, as well as the world’s largest miner of bauxite and American consumer cooperative, REI, employs over 10,000 people. communities and other key stakeholders.
refiner of alumina. The company has 59,000 employees in 31 Ranked 9th in FORTUNE’s 100 Best Companies to Work For, with 14 Dr Pepper Snapple Group, Tina Barry, Executive Vice President, Corporate Affairs
countries, operating in businesses that serve the aerospace, consecutive years of recognition as an employer of choice, REI has and Leadership Team
automotive, packaging, building and construction, commercial more than 4.4 million active members and customers, with an
transportation, consumer electronics and industrial markets. annual turnover of more than $1.6 billion.
Hear how Alcoa uses innovative and comprehensive stakeholder Discover how REI engages with its customers and employees to Engage in social media as a PR tool and
engagement techniques to preserve its reputation in a challenging support the brand and uphold its reputation. build your corporate brand
arena. Plus, why its environment, health and safety practices help it • Learn how REI aligns its corporate objectives with customers’ Jaguar Land Rover is a billion dollar automotive company, selling
to win the trust of internal and external stakeholders. expectations, and engages with employees, customers and vehicles under the Jaguar and Land Rover marques. The company has
In this session find out: key stakeholders to deliver its business and mission results. a remarkably rich history and both brands rank high in consumer
• Hear how REI carefully monitors and uses its brand to address appeal and aspiration. Hear how Jaguar Land Rover invests in their
• The importance of having regular dialogue and information
active members and customers. Discover how to transpose brands with social media and public relations to drive reputation and
flow with customers, government agencies, employees, REI’s experience of successful engagement into your own awareness to drive sales. Also understand how to successfully engage
community members and NGOs to ensure issues and concerns company, and activate customer buy-in and support of your in social media to build strong relationships with various stakeholders
are fully understood. brand and its values. and thus strengthen your brand reputation. You will learn:
• How transparent business practices earned Alcoa the right to • Authenticity in action: REI believes that being authentic is • The opportunities social media can bring to your organisation;
operate in its host communities. critical to maintaining credibility in stakeholder relationships. How Jaguar Land Rover has engaged its stakeholders through
Find out why such a message is a communication priority – social media.
• Why and how credibility and reputation have helped to one that must filter from the top down.
generate new business opportunities for the company. • Build your brand to boost reputation; Hear how Jaguar Land
REI, Michael Collins, Vice President, Public Affairs
Rover uses non-traditional tools to manage both positive and
• The importance of trust – how Alcoa’s active engagement in negative news stories – and used this new communication
health and safety risk monitoring have led to an increased channel as a PR tool.
confidence across its business activities, and given it a Sweeter reputation: How Hershey’s
• The role social media communications play in the context of the
competitive advantage. engagement across the supply chain company’s public relations and marketing departments.
Alcoa, Nicholas Ashooh, Global Vice President, Corporate Affairs has amplified solid credentials Jaguar Land Rover, Stuart Schorr, Vice President, Communications and Public Affairs
GE Energy Europe is the European division of GE Energy, one of The Hershey Company is the leading North-American One of America’s greatest business success stories, Southwest Airlines
manufacturer of chocolate and non-chocolate confectionery and is a national air carrier operating 550 Boeing 737 aircraft among 72 U.S.
the world’s leading suppliers of power generation and energy grocery products, employing approximately 13,700 people. This
delivery technologies, supplying a quarter of the world’s energy. GE cities. Southwest operates more than 3,400 flights a day coast-to-coast,
Fortune 500 Company exports to over 90 countries and has net
Energy, a $38 billion company (2010 revenues) employs more than making it the largest U.S. carrier based on domestic passengers carried.
sales of over of $4 billion.
Southwest Airlines ranked fourth on Fortune's World's Most Admired
90,000 people worldwide, and operates in over 100 countries. Companies sourcing cocoa from West Africa have fallen under Company list and is the highest ranking commercial airplane (2011).
• Hear how GE Energy Europe has polished its reputation the ethical spotlight in recent years. Hershey’s, however, launched
a company sustainability program using mobile technology to Hear how Southwest Airlines has grown to be an admired
through developing powerful relations with key players, company across the world and where they are headed. Learn from the
improve farming methods and increase family incomes. The
forming effective partnerships, and working with luminaries best and build your corporate brand:
Hershey “CocoaLink” program demonstrates that innovation at the
that act as company representatives during times of crisis. earliest stages of supply chain development drives both innovation • How to improve your online engagement and enhance brand
• Discover why and how GE Energy Europe builds customer and reputation objectives. reputation: Why transparency is the key for Southwest to get
relationships through regular engagement and careful In this session find out: credibility in the online space.
consideration of its objectives. And hear why it’s imperative • How Hershey’s has responded to the cocoa sourcing agenda – their • How to overcome the new speed of information and the challenge
that customers become brand advocates. commitment to consumers, community and children – by actively of customers knowing something before an employee does: How
engaging in programs to enhance their corporate reputation. Southwest Airlines communicate internally, manage change and
• Transparency and openness are not token words for GE Energy maintain employee engagement to overcome this challenge.
• How Hershey engages customers by encouraging feedback on
Europe – they are considered the only solutions for a well- the company’s operations and production methods. • How to turn to social media to drive your messaging: Discover how
maintained reputation. Discover why this ethos must filter Southwest handles PR and reputational crises in the new world where
• Why transparency matters: When dealing with emotive issues
from the top down – and how positive results can be realized. such as child labor, Hershey’s has found that inviting information flows multi-channel and at the speed of light.
GE Energy Europe, Frank Farnel, Director Communications and Public Affairs customers, communities and stakeholders into open dialogue Southwest Airlines, Linda Rutherford, Vice President, Communication and
Europe (EMEA) is good for business and great for reputation. Strategic Outreach
“I think social media as part of crisis response is not only necessary it is central to what everyone needs to do.”
– Kathy Leech, BP

5. DAY TWO: Practical steps on how to mitigate crisis and reputation risks Agenda 6 March 2012
Global challenges: How to maintain There’s local, there’s national and • Communications at the centre of the company: Using dynamic
local, national and international there’s social news flow to drive corporate reputation and meet company
objectives.
brand integrity at times of high Gap Inc. has a 43-year history, with iconic brands and a strong
reputational impact • Why – and how – stakeholder engagement is key, and what
culture of giving in communities around the world. In the days of
traditional media, it was enough to rely on loyal customers, that actually means in your job as a communicator.
A Global 500 company, Verizon is a worldwide leader in delivering
innovation in communications, information and entertainment. The passionate employees, and television commercials to tell the Virgin Atlantic Greg Dawson, Global Communications and Management Board
company employs 195,900 with annual revenues of $106.6 billion company’s stories. But, with increased use of social media platforms,
(2010). Verizon has been placed on the CRO magazine’s ‘100 Best rapid news cycles, and a hunger for 2-way conversations between
Corporate Citizens’ (2011). Hear how this leading company maintains its customers and businesses, Gap Inc. has shifted gears. Recovery after crisis – how to restore a
international credibility through its strategic communication efforts.
Bill Chandler is leading Gap Inc.’s communications team at a
corporate identity
Discover:
pivotal time. The company is growing around the globe with stores in History repeatedly demonstrates that things can go awry for the best
• How Verizon addresses maintenance of its corporate reputation the U.S., Europe, Canada, Asia, Middle East, Africa, Latin America, and and brightest firms. So when reputation breaks down due to
with stakeholders throughout the world.
Australia. Customers, stakeholders, and 134,000 global employees unforeseen circumstances, what can be done to salvage it?
• The importance of preserving local national and global brand want to participate in the conversation about the unique culture in
In this session, discover ways to rebuild a damaged brand or
reputation, and how to deal with tough challenges when each brand – to the products and people behind them. They want to
they arise. shore up a tarnished reputation, and regain trust from the people
post comments on corporate and brand blogs. They want to share
that matter. Better still, discover how to turn a crisis on its head,
• Why adherence to outlined reputation objectives is crucial in a photos and style advice on Facebook pages. They want to receive
and attract new supporters. With more than 30,000 employees
company-wide crisis. Find out how Verizon has led a number exclusive deals and notes about the company on Twitter.
of rapid responses to crises, and successfully maintained its worldwide, Cardinal Health is a Fortune 19 company that
• Hear how Gap Inc. uses social media as a key part of an overall improves the cost-effectiveness of healthcare. As the business
global credibility.
internal and external communications strategy to build trust behind healthcare, Cardinal Health is a $103 billion company
Verizon Communications Inc, Torod Neptune, Corporate Vice President,
and passion for the company. providing pharmaceutical and medical products to more than
Worldwide Communications
Caesars Entertainment Corporation, a 74 year old company, • Hear how Gap Inc. measures results and stacks resources 60,000 locations each day – in North America alone.
is the world’s largest casino entertainment company. This Fortune against these social communications initiatives.
During the past several years the healthcare industry has been
300 Company employs 70,000 people at 52 properties in seven • What methods, tools, and guidelines have enabled Gap Inc. to challenged by criminal attempts to produce counterfeit prescription
countries on four continents. The company emphasises that their embrace social media while tempering the “noise” and pharmaceuticals and medical supplies. Cardinal Health responded
brands and reputation are their most valuable assets. Hear how this mitigating potential risks of social media. quickly and robustly to limit the consequences. Hear how the
multi-billion dollar company manages crisis and minimises risk
• Hear how the Gap Inc. communications team uses social media company’s experience has changed the way it works with
impact when operating in the regulated market.
for crisis response. healthcare manufacturers, providers, and the wider community to
• Caesars Entertainment is at risk of multiple crises from gambling
GAP Inc Bill Chandler, VP Global Communications and Public Affairs
safeguard the supply chain. Plus, how Cardinal Health now gives
issues and crime on property to natural disasters. The
important information about prescription drug abuse to teenagers
entertainment giant faces the challenge of separating these crises
and responding to them as distinct issues. Hear how Caesars and parents, turning an exercise in crisis management into a
Entertainment has successfully overcome this challenge and how Drive your company’s reputation campaign that is now changing lives – with the added benefit of
their experience will help you create a holistic crisis response plan. through the good and bad: Handle enhancing the company’s reputation. Hear about:
• Lead your organisation through broad crisis potential; Caesars vulnerability to reputational risks • The real wider community and company benefits of tackling
share how they protect brand reputation through supporting social problems head on, with a focus on rebuilding trust with
stakeholders involved in different crises and how they balance Chubb Corporation, a 130 year old company, holds $50 billion in
stakeholders.
their efforts so all crises are addressed. assets and generated $13 billion in revenues in 2010. The company is
the 11th largest property and casualty insurer in the United States. A • How to engender trust and inspire stakeholders through open and
• Engage with your stakeholders through multiple crises and still proactive communication, and emerge as an industry leader.
Fortune 200 company, Chubb is ranked as one of America’s 100 Most
maintain credibility in the industry; How Caesars engage with
the appropriate stakeholders for individual crises. Trustworthy Companies. (2010) Cardinal Health, Jill LaNouette, Vice President, Communications
Caesars Entertainment, Jan Jones, Senior Vice President, Communications • The value of helping customers with pre-emptive action: Hear Cardinal Health, Dianne Radigan, Director, Community Relations
& Government Relations and Management Board how Chubb engages customers in risk management – and the
American International Group, Inc. (AIG) is a leading
benefits it has for their reputation and relationships
international insurance organization, serving customers in more
• How inclusion drives reputation – and the bottom line. Learn than 130 countries. AIG companies serve commercial, institutional,
No right time for things to go wrong how Chubb has championed diversity in the workforce, and the and individual customers through one of the most extensive
– the importance of identifying financial and brand building benefits gained. worldwide property-casualty networks of any insurer. In addition,
reputation risks well in advance • Hear how Chubb drives corporate reputation through AIG companies are leading providers of life insurance and retirement
Founded in 1876, Eli Lilly and Company is the 10th largest vulnerable situations; using reputational risks as an opportunity services in the United States. AIG is a multi-billion-dollar concern
pharmaceutical company in the world, employing around 38,066 for brand enhancement. that employs more than 40,000 people worldwide. AIG has made
people globally, and marketing products in 125 countries. Forbes • Why Chubb specifically focus on empathy, speed, fairness and substantial progress in refocusing business growth and profitability
ranked Eli Lilly among the ‘Most Generous U.S Companies’ and ‘Most since the company faced extraordinary financial challenges in 2008.
feedback during customer engagement and how this
Admired Global Companies’ in Med Ad News. Hear about:
strengthens the company’s defence when crisis hits; how
From Eli Lilly and Company learn about:
customer engagement improves your resistance to critical • How AIG rose from the ashes of a major financial crisis, and dealt
• How to identify reputational risks before they spiral out of control. situations. publicly with intense questioning concerning its liquidity issues.
• The importance of vigilance and rapid response at the first signs of
Chubb Corporation, Mark Schussel, Vice President, Corporate Communications • The critical role its employees played in the reconstruction of the
crisis, and understanding the importance of transparency,
openness and responsiveness throughout the process. Virgin Atlantic has carried around 58m passengers since 1984 and company’s reputation, and how a refreshed corporate identity
• How the implementation of this strategy has enhanced Eli Lilly now employs over 9000 people worldwide. The company also has dramatically improved employee retention rates, and
& Company’s communication and interaction with its global recently announced the development of a world-first low carbon boosted recruitment levels.
audience. aviation fuel with just half the carbon footprint of the standard • Why skillful communication is essential, before, during and after
• Why two-way dialogue is critical in maintaining a position of fossil fuel alternative. Learn how and why Virgin drive reputation a corporate crisis. Plus how you can take AIG’s experience as a
integrity when responding to reputational hazards. through vulnerable situations. real life example of what’s involved in transforming negative
• How to effectively deal with stakeholders in the face of • Turning a weather crisis into a customer opportunity: Insight perceptions about a brand into positive developments.
misinformation and destructive rumors. into the benefits of social media investment in difficult times – AIG, Christina Pretto, Senior Vice President, Corporate Communications, and
Eli Lilly & Company, Jeffrey Winton. Vice President, Global Communications and the impact on both customers and marketing. member of AIG’s Management Leadership Team.
Crisis communications has always been a challenge but social media has introduced level
of complexity ...which companies ignore at their peril.” – Mark Eduljee, Microsoft

6. Meet our top line up of expert speakers who lead crisis communication and reputation management
You'll meet and network with senior corporate
practitioners:
Organisation Type Seniority of Attendees
PAST ATTENDEES:
n Corporate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77% n C-Suite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5%
n NGO ........................................ 4% n Vice-President . . . . . . . . . . . . . . . . . . . . . . . . 8%
n Service Provider. . . . . . . . . . . . . . . . . . . . 15% n Director ................................ 34%
n Academic
|| ................................ 4% n Manager . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46%
n Executive ................................ 7%
We've got a proven track record of delivering best practice
to a corporate audience:
“Ethical Corporation brings together the best in business to make a difference”
– Jeff Swartz, CEO, Timberland
“Exceeded my expectations, attendees were a wealth of info”
– Chris Lorence, CMO, ICBA
“I normally find social media events frustrating – they don’t provide content
to my level. This event was different. I learned new things… because of the real
world experience and expertise”
– Kelly Feller, Senior Social Media Strategist, Intel
“There was a rich choice of subjects tackled, with good
organisation of the breakout sessions”
– Bertrand Lepinoy, Corporate Purchasing Director, Total
FACT!
✔ We’ve had Interface, Presidents from Timberland,and many more.
CEO’s and IKEA, Veolia Water
||
Americas, AkzoNobel, TNT, Microsoft
✔ Since last June overSummits.
Useful Social Media
1400 executives have attended Ethical Corporation and
✔ 77% of past attendees from our recent summits are from big corporates.
✔ Since June we’ve had delegates from over 200 companies throughout the
US and Europe.
Got a question? Call us on: +1 800 814 34 59

7. R E G I S T E R N O W
A 110 page report into
How to Measure your The Reputation Preservation and Crisis Communication Summit 2012 March 5-6, the New Yorker
Social Media Impact
and ROI
Containing practical insights REGISTER NOW IN 3 EASY STEPS
and benchmarks from 20+
leading corporate practitioners. 1. CHOOSE YOUR PASS TYPE
Contributions from: Kodak,
Siemens, Hewlett Packard,
Adobe Systems and many more.
➥ DIAMOND PASS
• Access to all super-panels,
PREMIUM PASS
• Access to all super-panels,
STANDARD PASS
• Access to all super-panels,
workshops and case studies workshops and case studies workshops and case studies
1 20+ Hours of Networking: Meet key
figures from within the industry in person and
maximise your business contacts. The Summit is
• Networking lunches and coffee • Networking lunches and coffee • Networking lunches and coffee
breaks breaks breaks
designed to maximise networking time – with • Evening drinks reception • Evening drinks reception • Evening drinks reception
highlights including networking party on the • Access to all presentation slides • Access to all presentation slides • Access to all presentation slides
close of day one – 5 March. Over 20 hours of
post conference post conference post conference
applied discussion time will take place over the
two days. You’ll also have the chance to arrange + Complete MP3 recordings of + Complete MP3 recordings of
meetings with other attendees before the event. every session at the conference every session at the conference
+ 110 page social media
2 Catch Every Presentation: It can be
difficult to catch every word of every
presentation – and with our speaker line up
impact report
Book by... Book by... Book by...
you’ll want to. Register for a Premium Pass or a 30th December $2955 SAVE $400! 30th December $1600 SAVE $400! 30th December $1400 SAVE $400!
Diamond Pass to have access to recording of
27th January $3205 SAVE $150! 27th January $1850 SAVE $150! 27th January $1650 SAVE $150!
every presentation so you don’t miss a thing.
Full Price $3355 Full Price $2000 Full Price $1800
3 Bring your team and save Big:
Take advantage of our unique team discounts.
Buy four passes and your fifth team member 2. ENTER YOUR DETAILS Please photocopy this form for multiple registrations
goes free! Contact the team on: +1 800 814 34 59
Mr / Mrs / Ms / Dr : . . . . . . . . . . . . . . . . . . . . . . .First name: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
SPEAKING, EXHIBITING, Last name: . . . . . . . . . . . . . . . . . . . . . . . . . . . .Position / Job title: . . . . . . . . . . . . . . . . . . . . . . . . . . .
SPONSORSHIP AND
Company: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
NETWORKING OPPORTUNITIES
Telephone: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
• Highlight your company’s work, raise your
profile and connect with Communications and
Email: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Public affairs professionals.
• Raise the profile of your service or product Address: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
with focused group of senior decision makers
in major corporations working in Public Affairs, .............................................................................
Corporate Communications, External Relations,
Corporate Affairs and Public Relations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Post code: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Contact Oliver Bamford NOW on Payment Choose one payment option
+44 (0)20 7375 7518 or email n Credit Card (we’ll call to pick up your details) n Invoice NB: Full payment must be received before the event
oliver.bamford@ethicalcorp.com
3. REGISTER YOUR PLACE
Cancellation Policy: Places are
THE VENUE CALL: Ethical Corporation on +1 800 814 34 59. transferable without any charge.
Cancellations after 23 January 2012 incur
an administrative charge of 25%. If you
This conference will take place at the New
Yorker Hotel in mid-town Manhattan. We have
FAX: This form to +1 800 814 34 60. cancel your registration after 6 February
2012 we will be obliged to charge the full
secured a reduced room rate for attendees and fee. Please note – you must notify Ethical
Corporation in writing of a cancellation,
you will be sent detailed info about this when EMAIL: The registration team on register@ethicalcorp.com or we will be obliged to charge the full
your registration is confirmed. The hotel is fee. The organisers reserve the right
within walking distance of Times Square, Grand to make changes to the programme
Central Station and the theatre district. VISIT OUR WEBSITE: Go to www.ethicalcorp.com/reputation without notice. For more details about
prices please see terms & conditions on
and submit your details for instant confirmation of your place! www.ethicalcorp.com/reputation.
Places are strictly limited, register today!

8. P Get the global outlook on how your business can preserve reputation and lead crisis response
The Reputation Preservation and Crisis Communication Summit USA
How to create and preserve HEAR FROM THE FOLLOWING BUSINESS LEADERS:
a strong reputation
– so you can avoid crises, Alcoa
Nicholas Ashooh, Global Vice President
strengthen your brand and Corporate Affairs
increase your bottom line
5-6 MARCH 2012 ➤ MANHATTAN, NEW YORK Dr Pepper
Snapple Group
Tina Barry, Executive Vice President,
✔ Innovation ✔ Best Practice ✔ Interactivity ✔ Focused Debate Corporate Affairs and Leadership Team
www.ethicalcorp.com/reputation
Caesars
✔ Action-packed summit: Key reputation preservation and corporate crisis management Entertainment
concerns are tackled in our tightly focused agenda. Jan Jones, Senior Vice President
Communications & Government Relations
✔ From both sides of the Atlantic: More than 20 preeminent thinkers on reputation and
crisis management will be at the summit to impart their knowledge, and invite you to share
their real life experiences.
✔ Meet leading executives and make new contacts: Benefit from powerful networking
opportunities with delegates.
Best Buy
✔ Best practices, best protection: Discover fresh ways to preserve your image, understand Paula Prahl, Senior Vice President,
and manage reputation risks, and turn a crisis minus into a plus. Communications, Public Affairs and
Corporate Responsibility
EXPERT SPEAKERS YOU WILL MEET:
Alcoa, Nicholas Ashooh, Global Vice President, Corporate Affairs Verizon Communications Inc, Torod Neptune, Corporate Vice
Dr Pepper Snapple Group, Tina Barry, Executive Vice President, Corporate Affairs President, Worldwide Communications
and Leadership Team Southwest Airlines, Linda Rutherford, Vice President,
Best Buy, Paula Prahl, Senior Vice President, Communications, Public Affairs Communication and Strategic Outreach
and Corporate Responsibility
GE Energy Europe, Frank Farnel, Director Communications and
AIG
AIG, Christina Pretto, Senior Vice President, Corporate Communications, Public Affairs Europe (EMEA) Christina Pretto, Senior Vice President
and member of AIG’s Management Leadership Team
Virgin Atlantic, Greg Dawson, Global Communications and Corporate Communications, and member of
Caesars Entertainment, Jan Jones, Senior Vice President, Communications
& Government Relations and Management Board Management Board AIG’s Management Leadership Team
Eli Lilly & Company, Jeffrey Winton, Vice President, Global Communications Chubb Corporation, Mark Schussel, Vice President, Corporate
GAP Inc, Vice President, Bill Chandler, Vice President Global Communications Communications
and Public Affairs REI, Michael Collins, Vice President, Public Affairs ORGANISERS:
Cardinal Health, Jill LaNouette, Vice President, Communications Proctor and Gamble, Paul Fox, Director, Corporate Communications
Cardinal Health, Dianne Radigan, Director, Community Relations Jaguar Land Rover, Stuart Schorr, Vice President, Communications
The Hershey Company, Andy McCormick, Vice President, Public Affairs and Public Affairs
Join the conversation! You can follow us at:
#reputationandcrisis Facebook.com/reputationandcrisis Linkd.in/reputationandcrisis
P Expert speakers, delivering best practice on an exclusively corporate focused agenda