How a changing world can affect shopper behavior?

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Wim Hamaekers – haystack international – Trends Day UBA 2014 – Shopper trends – The changed Shopper World – Is traditional Retail dead?

Marketing

40
42
44
46
48
50
Source: Sociaal en Cultureel Planbureau (SCP) - 2006
43,4 43,6
45,7
48,6
47,0
48,0
46,0
42,0

Source: haystack – UBA – Carrefour study

How a changing world can affect shopper behavior?

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How a changing world can affect shopper behavior?

6. 40 42 44 46 48 50 Source: Sociaal en Cultureel Planbureau (SCP) - 2006 43,4 43,6 45,7 48,6 47,0 48,0 46,0 42,0

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14. Source: haystack – UBA – Carrefour study

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21. 18% 17%17% 28% 27% 18% 16%7% 7%

22. 28% 5%

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26. 22% 8%

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32. 25% 30% 29% 14% 34% 43% 35% 23%

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38. 35% 30% 47%

39. 40% 16%

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49. Drive-in is the future

50. Relevant Assisted Technolgy

51. Drive-in is the future

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