The Social Media E...E...Edge Strategies for a 2.0 World
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The Social Media E...E...Edge Strategies for a 2.0 World
- 1. The Social Media E...E...Edge Strategies for a 2.0 World Helene Blowers Digital Strategy Director Columbus Metropolitan Library www.LibraryBytes.com http://www.flickr.com/photos/kimota/146865077/
- 3. 1998 = information
- 4. 2008 = community
- 5. Web 2.0 Communities Niche communities
- 6. “ Web 2.0 generally refers to a second generation of services available on the WWW that lets people collaborate and share information online .” - Wikipedia.com Shared Bookmarks = Shared Videos = Shared Everything = “ Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.” - Wikipedia.com Shared Pictures = Shared Knowledge = Shared News =
- 10. It’s about …. E e e e e E e e E e E e e e E
- 11. It’s about …. Engaging Conversation
- 15. It’s about …. Encouraging Participation
- 20. It’s about …. Enabling Collaboration
- 23. It’s about …. Exploring New communities
- 28. It’s about …. Embedding into the Community
- 32. It’s about …. Empowering Customer Celebrations
- 35. Jessica, University City Library member since 2001
- 37. It’s about …. Letting go !
- 39. Realize that WE are more valuable when we EMPOWER Libraries need to … … then when we try to control. http://www.flickr.com/photos/celesterc/540341359/
- 42. What elements need to be present in order for our strategies to support Virtual Users?
- 43. To enable our customers to connect with library staff, its services and with each other in meaningful ways . Engage VIRTUAL USERS Our customers feel CONNECTED
- 44. To provide our customers with a rich online experience that enhances their local branch experience & daily lives . Enrich VIRTUAL USERS Our customers feel They’re getting VALUE
- 45. To enable our customers to personalize their library experience allow our community to celebrate themselves . VIRTUAL USERS Empower Our customers feel GOOD about THEMSELVES
- 46. Engage Enrich Empower + CML.org is a destination. +++ Users embed pieces of CML.org in their space. + CML.org is an information source. +++ CML.org is a utility for connecting the community . + CML.org is a virtual branch. +++ CML.org reflects 21 flavors of CML’s branches. + Digital formats mirror real life. +++ Digital formats give us more options than IRL + Staff are our greatest marketing asset. +++ Customers are our greatest asset online . Create Fresh Practices
- 47. Strategy Framework VIRTUAL USERS Engage Enrich Empower
- 49. Social Media Edge: 10 Steps E Educate Learn about social media & Learn to Listen 1
- 50. Social Media Edge: 10 Steps E Experience Participate & join the conversation 2 http://www.flickr.com/photos/annabelb/25488751/
- 51. Social Media Edge: 10 Steps E Envision Develop a 2.0 marketing plan 3 http://www.flickr.com/photos/laughingsquid/463805061/
- 52. E Engage Create social celebrations 4 http://www.flickr.com/photos/seraphimc/1340792910/ Social Media Edge: 10 Steps
- 53. Social Media Edge: 10 Steps E Enable Help your brand & content travel 5 http://www.flickr.com/photos/araleya/2048088388/
- 54. Social Media Edge: 10 Steps E Expand Play with multimedia 6 http://www.flickr.com/photos/komshiki/331788762/
- 55. Social Media Edge: 10 Steps E Explore Learn as you go & track success 7 http://www.flickr.com/photos/44049217@N00/1491746420/
- 56. Social Media Edge: 10 Steps E Experiment Experiment Experiment 8 http://www.flickr.com/photos/skycaptaintwo/583749159/ 9 10
- 58. Helene Blowers Digital Strategy Director Columbus Metropolitan Library [email_address] www.LibraryBytes.com