This document discusses how libraries need to adapt to changing digital environments and user behaviors. It notes that information is increasingly accessible online in small pieces from a variety of sources and that users are actively participating in creating and sharing content. It argues that libraries must incorporate new technologies like RSS and widgets, join social networks where users spend time, and allow users to use library spaces for self-expression and celebration in order to remain relevant.
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Libraries Embracing Social Digital Spaces
1. Libraries, Learning & Digital Space
Helene Blowers
Digital Strategy Director
Columbus Metropolitan Library
www.LibraryBytes.com
http://www.flickr.com/photos/hamed/429069420/
9. The spring of 2006 will go down as a curious
moment in (time when) the mainstream-media
steamroller caught up with a bona fide cultural
phenomenon, then flattened it into a cliché
before the average person knew what all the
fuss was about. That's ironic, because the fuss
was about the average person--that is, his or her
participation in what's known as quot;social
media,quot; quot;social networking,quot; quot;user-generated
content,quot; the quot;live Web.quot;
June 06
The Network Unbound, Fast Company June 2006
17. “The central idea of (Web 2.0 technologies) is harnessing
collective intelligence.” - Tim O’Reilly, O’Reilly Media
18. “Web 2.0 generally refers to a second generation of
services available on the WWW that lets people
collaborate and share information online.” - Wikipedia.com
Shared Pictures =
Shared Videos =
Shared News =
Shared Bookmarks =
Shared Knowledge =
Shared Everything =
21. • Those who know how to “think” about search vs. those who don’t.
• Those who know how to validate soft information vs. those who don’t
• Those who know where to find information in new “hot” channels vs.
those who don’t.
• Those who understand the current culture of informal languages vs.
those who don’t.
• Those who know how to get information to travel to them vs. those
who still chase it.
• Those who have the knowledge and skills to create and re-mix digital
media and those who don’t.
• Those that understand learning is a continual process vs. those that
view learning as an achievement.
29. MORE CONTENT = MORE INFORMATION = MORE KNOWLEDGE
“viewing content accounts
for 47 percent of time spent
online in 2007, up from 34
percent in 2003. Web search
accounted for 5 percent of
time spent online in 2007
from 3 percent in 2003. “
Nielsen/NetRatings Study 2007 – 4 years
30. Not only is information expanding, it’s …
…accessible in small bytes
http://www.flickr.com/photos/esther17/46689372/
31.
32. Search inside the Music (Sun labs) project extends music search to search 'inside the music', that is, to search not just titles,
keywords and artists, but to search music by music content and context. We want to help people find and organize their music based
on all of of the properties of the music including such properties as acoustic similarity, mood, lyrics, musical theme, melody, tempo,
rhythm, and instrumentation.
33.
34.
35.
36. quot;To get as good at browsing as we are at
finding - and take advantage of the digital
opportunity - we have to get rid of the idea that
there's a best way of organizing the world.quot;
- David Weinberger, Everything is Miscellaneous
37. Libraries need to …
… and
incorporate
it in your
planning.
http www.flickr.com/photos/akireserranophotography/423045954/
47. Widget Economy
“The Web is
splintering. Centralized portals
don't matter anymore in an era
when Google and Digg will filter
the ever-changing Web for you
much more efficiently. “
- Business 2.0
57. 55% of online teens use social networks
48% of teens visit social
networking websites daily
91% of all social networking
teens say they use the sites
to stay in touch with friends
they see frequently, while
82% use the sites to stay in
touch with friends they rarely
see in person.
72% of all social networking
teens use the sites to make
plans with friends;
49% use the sites to make
new friends.
CC http://www.flickr.com/photos/22749172@N03/2336097581/
Pew Internet & American Life Project: Social Networking Websites and Teens: An Overview - Jan 2007
58.
59. Types of social information
Photos, podcasts, blogs, scapblogs,
60.
61.
62. Libraries need to …
… and join the
social
evolution.
http://www.flickr.com/photos/7942597@N07/471426017/
81. 43% of Internet users feel as quot;stronglyquot; about virtual communities as real ones
Source: Center for the Digital Future: University of Southern California, 2007
91. 96 percent of students with online access report that
they have used any social networking technologies
http://www.flickr.com/photo_zoom.gne?id=1381799047
92. 56.6% log into their
community daily
70.4 % of onlinel
community members
interact with other
members of their
community while logged
in.
Participation in online
communities leads to social
activism with more than
40% saying they
participate more
21% of online community
members have taken off-
line actions related to their
online involvement
115. Libraries need to …
… then when
we try to
control.
http://www.flickr.com/photos/celesterc/540341359/
116. What strategic
elements
do you need to
focus on in order
to support
today’s
Virtual Users?
117.
118. To enable our customers to
connect with library staff, its
VIRTUAL services and with
each other in
USERS meaningful ways.
Our customers feel
CONNECTED
119. To provide our customers with a
rich online experience
VIRTUAL that enhances their
local branch experience &
USERS daily lives.
Our customers feel
They’re
getting VALUE
120. To enable our customers to
personalize their library
experience allow our
VIRTUAL
community to celebrate
USERS themselves.
Our customers feel
GOOD
about
THEMSELVES
122. 8 Steps to Marketing 2.0
1
Learn about
social
media
123. 8 Steps to Marketing 2.0
2
Participate &
join the
conversation
http://www.flickr.com/photos/annabelb/25488751/
124. 8 Steps to Marketing 2.0
3
Develop a
2.0
marketing
plan
http://www.flickr.com/photos/laughingsquid/463805061/
125. 8 Steps to Marketing 2.0
4
Create
social
celebrations
http://www.flickr.com/photos/seraphimc/1340792910/
126. 8 Steps to Marketing 2.0
5
Help your
library
brand &
content
http://www.flickr.com/photos/araleya/2048088388/
travel
127. 8 Steps to Marketing 2.0
6
Play with
multimedia
http://www.flickr.com/photos/komshiki/331788762/
128. 8 Steps to Marketing 2.0
7
Learn as
you go &
track
success
http://www.flickr.com/photos/44049217@N00/1491746420/
129. 8 Steps to Marketing 2.0
8
http://www.flickr.com/photos/skycaptaintwo/583749159/
130. Always remember …
The best way to get
customers to market
your brand
is to allow them
to promote you
(the library)
by
marketing
themselves
CC http://www.flickr.com/photos/trishabrunner/2246254598/