1. By: Hazel Mae L. Buendia

2.  This presentation is presented by USEP's BSCS student
Hazel Mae L. Buendia under Mr. ND Arquillano as a partial
fulfillment for Elective 4, E-Commerce.
 It talks about topics concerning E-commerce.

3.  Electronic commerce or e-commerce refers to
a wide range of online business activities for
products and services. It also pertains to “any
form of business transaction in which the
parties interact electronically rather than by
physical exchanges or direct physical
contact.”

4.  E-commerce is usually associated with buying
and selling over the Internet, or conducting any
transaction involving the transfer of ownership or
rights to use goods or services through a
computer-mediated network.
 E-commerce is the use of electronic
communications and digital information
processing technology in business transactions
to create, transform, and redefine relationships
for value creation between or among
organizations, and between organizations and
individuals.

5. The environment in which e-business services are provided

6.  refers to the combination of hardware such as
servers and client PCs in an organization, the
network used to link this hardware and the
software applications used to deliver services
to workers within the e-business and also to
its partners and customers.
 Infrastructure also includes the architecture
of the networks, hardware and software and
where it is located.

7. A five-layer model of e-business infrastructure

8.  Macro environment
◦ Major external and uncontrollable factors that
influence an organization‟s decision making, and
affect its performance and strategies. (economic,
demographics, legal, political, social conditions,
technological changes, and natural forces)
 Micro environment
◦ Factors or elements in an organization‟s immediate
area of operations that affect its performance and
decision making freedom.(competitors, customers,
distribution channels, suppliers, general public)

9.  Supply chain management is essentially the
optimization of material flows and associated
information flows involved with an
organization‟s operations. To manage these
material and information flows e-business
applications are today essential to bring the
benefits

11.  Internet marketing has been described simply
as „achieving marketing objectives through
applying digital technologies‟ (Chaffey et al.,
2009). This succinct definition helps remind
us that it is the results delivered by
technology that should determine investment
in Internet marketing, not the adoption of the
technology!

12. The operational and management processes of e-marketing

13.  Building long-term relationships with
customers is essential for any sustainable
business. Failure to build relationships largely
caused the failures of many dot-coms
following huge expenditure on customer
acquisition

14. The four classic marketing activities of customer relationship management

15.  Approaches to managing changes to
organizational processes and structures and
their impact on organization staff and culture
is known as change management.
 Approaches to managing change associated
with e-business

16. Key factors in achieving change

17.  Analysis for e-business is concerned with
understanding the business and user
requirements for a new system. Typical
analysis activity can be broken down into:
understanding the current process and then
reviewing possible alternatives for
implementing the e-business solution.

18.  Workflow management
◦ automation of a business process, in whole or
part during which documents, information or
tasks are passed from one participant to another
for action, according to a set of procedural rules.

19.  Flow process charts
◦ simple flow chart is a good starting point for
describing the sequence of activities of a workflow
that is part of an e-business process.
Symbols used for flow process charts

20.  Design for e-business
◦ design element of creating an e-business system
involves specifying how the system should be
structured.
 E-business systems follow the same client–server
model architecture of many business information
systems created in the 1990s. For the e-business,
the clients are typically employees, suppliers or
customers‟ desktop PCs which give the „front-end‟
access point to e-business applications. The clients
are connected to a „back-end‟ server computer via
an intranet, extranet or Internet.