Technology trends in the Higher Education industry and the need for a student experience management platform leveraging Gartner nexus of forces and relationship management systems

1. 3600 STUDENT RELATIONSHIP
MANAGEMENT FOR HIGHER EDUCATION
How educational institutes can increase their customer retention
and attract brighter students by implementing an all-encompassing
Student Experience Management platform.
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2. Higher education industry challenges…
Attracting more and better talent, improving the experience and enabling better
results
Student Retention
Reducing the Enrolment cost of lead generation and improving the rate of closure
Improving the productivity by focusing on qualified opportunities with the highest
probability of success
Sales & Marketing
Education related products and services that are not dependent on government
funding, utilizing analytics to create better services, incorporating feedback from
all valuable stakeholders
Development
Reinforcing the institution image positively, enabling marketing programs across
social, print or online channels, improving experience at all touch points
Branding
Fostering a culture of engaged and motivated faculty and staff, providing
them with better growth, training and learning opportunities
Faculty
Engagement
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3. A perspective on education lifecycle & relevant technologies…
ENROLL STUDENT PLACEMENT
Stakeholders Students Sales Reps Faculty
Admin
EDUCATION
LIFECYCLE
&
STAKE
HOLDERS
ATTRACT &
ENGAGE
Education
Lifecycle
ALUMNI
Parent /
Guardian
SOCIAL
MOBILE
COLLABORATION SYSTEMS
DATA
CLOUD
INTERNET OF THINGS
MARKETING & ADMISSIONS
SELF-SERVICE
INSIGHTS / INFERENCES
TYPES
OF
SYSTEMS
GARTNER
NEXUS
OF
FORCES
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4. In this whitepaper you will find...
The key to building a comprehensive and robust relationship management system for
the students is to follow the technology trends such as:
 Collaboration/ Social ecosystem – Platforms for entities to talk to each other such as chat platforms, enterprise
collaboration tools, public social media such as Facebook or LinkedIn
 Marketing Automation & Student hub – CRM, campaign management, segmentation and targeting, lead management
 Mobile Apps/ Portals – Self-service portals for students, parents, and the faculty
 Insights/ Analytics – Ability to detect patterns and predict events
Click here to know more
4 Copyright © 2014 HCL Technologies Limited | www.hcltech.com