Why Social Media is a must for your business

1. Welcome
We will begin
shortly…

2. Social Media has changed our world. Educate, Engage, Expand!
SM101: THE BUSINESS
CASE FOR SOCIAL MEDIA
______________________________________________________________________________________________________________________
 Social Media Training Inc. – Confidential & Proprietary

3. Moderator:
Rick Diamond, President
Social Media Training, Inc.

4. Social Media Training, Inc.
is dedicated to delivering training for
every level of user.
We have tapped the best social media
professionals to teach our courses.
And whether you’re just filling out your
first profile on LinkedIn or need to run
a full brand campaign on Facebook,
we deliver immediate results.
Guaranteed.

5. Social Media
Training, Inc.
provides
courses to
enhance your
knowledge &
help you get
better results
faster

6. EDUCATE: Curriculum
• SM101 The Business Case for Social Media
• SM201 Social Media Intensive
• SM301 Social Media-Expert level
• SM400 & 500
• One-on-One Training
• Onsite Training for Groups, Leadership Teams

7. Head of Faculty: Randy Schrum
Today’s Presenter
• CEO of My Corporate Media: Global social
media planning and execution firm
• In Top 50 of 80 million on LinkedIn
• Over 91,000 followers on Twitter
• Thousands of fans & friends on Facebook
• SMM expert with proprietary solutions

8. Social Media Defined
Social Media is a type of online media that
expedites conversation as opposed to traditional
media, which delivers content but doesn't allow
readers/viewers/listeners to participate in the
creation or development of the content.
"Social media essentially is a category of online
media where people are talking, participating,
sharing, networking, and bookmarking online."

9. Why Is Social
Media Important?

10. 550 Million Active Facebook Users
Heading to 1 BILLION
Source: Tech HeraldPhoto Credit: Oversocialized

11. 200+ Million
The number of blogs on the Internet.
Source: Jess3

12. 86 Million Tweets per Day
Photo Credit: Rosaura Ochoa Source: Mashable

13. 2 Billion Videos Are Streamed
Each Day On YouTubePhoto Credit: jonsson Source: Techcrunch

15. 9 out of 10
Buyers say that when
they are ready to buy,
they will find you
people conduct
more than 6
searches a day
Will they find you
OR
Will they find your
competition first?
93% of B2B Buyers
use Search Engines to
begin the buying
process
Twitter averages
50 Million status
updates per day
41% of business
owners say that
Twitter delivers great
value to their
business
60 Million Status
Updates happen
on Facebook Daily
40% of Facebook
users become Fans
or Followers of
Brands and Services
sources: http://youtube.com/mycorporatemedia

16. Why Care About Social Media?
• It allows us to identify new qualified
prospects
• It allows us to create inbound lead
generation, where the prospect
“Finds You”
• It allows us to bypass the Gatekeeper
Sales, Leads, Brand Awareness,
Market Research, Customer
Relations, & Credibility

18. Social Media Basics: Platforms
Social Sharing & Voting
• Digg
• Tweetme
• Reddit
• Delicious
• Flickr
• Daily Booth
• Twit Pic
Social Engagement
• Communities
• Blog Commenting
• Mobile Text & Apps
• Email
• Instant Messenger
• Forums & Message Boards
• Games
Social Content & Publishing
• Websites
• Blogs – Wordpress, Blogger
• Video Sites - YouTube
• Podcasting Sites – iTunes
• Article Sites – Ezine.com
• Press Releases
Common Social & Professional
Networks
• LinkedIn
• Facebook
• Twitter
• Ecademy- In Europe
• MySpace- Dying off
Social Tracking
• Foursquare
• Trip It
• Gowalla
• Facebook

19. Social Media: Best Practices
• Transparency
• Be authentic
• Frequency, Consistent
• Clear voice
• Remarkable, valuable content

20. Social Media Don’ts
• Don’t over commit
• Spam
• Sell all the time
• Don’t be afraid of negative comments
• Don’t leave negative comments sitting
out there. Respond immediately
• Don’t violate terms of service

21. Starter Tips
• #1 LinkedIn for Professionals - must join
• #2 Picture is worth a thousand _ _ _ _ _
• #3 Complete your profile on LinkedIn
• #4 Secure your “Brand Identity” or personal name
on LinkedIn, Facebook, Twitter, & YouTube before
someone else does. Then learn them later, just
secure your brand identity now until your ready.
www.Namechk.com

22. Ok so we all have heard of Dell,
Southwest, Zappos and Blendtec,
making money using Social Media,
so …
What about average companies &
businesses?

23. Generating Revenue, Increasing
Customer Share, and filling your
pipeline with inbound lead
generation

24. Reducing Cost
Increasing Results

25. What gets measured, gets results!!
Establishing a Clear ROI Path
• Status Update Inquiries
• Direct Message Engagement
• Inquiries from Content
Creation
• Blog/Website Traffic Increase
• Overall Online Inquiries
Increase
• Community Growth
• URL Tracking of Articles,
Content, Status Updates:
Best Practices.
• Pipeline Increase
• FINALLY SALES
Along with your personal or company ratios on
closing, number of qualified prospects you need
in the pipeline, etc.

26. 3 High Level Strategies: Strategy #1
1. Growing Your Connections, Why?: Upload your
current database (CSV files*) along with all your business
cards you have ever collected. Use some affordable paid
services such as OpenNetworker.com to grow your
contact base.
*The CSV file is important as some social platforms only allow a certain number of invites
per submittal, such as LinkedIn. This will allow you to separate your contacts by each
500 mark and submit them separately to insure they are all invited.

27. Strategy #2
2. Generating Leads with Status Updates:
• Take your top 5 business qualifying/ sales questions you
ask to “cold” prospects and re-phrase them to fit within
100 characters allowing room for a URL.
• Use a web page where:
• People can learn more and contact you
• And you can drive traffic to by using your status
update.
• You can take the URL link and shrink it at Bit.ly in order
to stay within 120 characters, leaving room for 20 more
characters…why? Rick will share more on this later.

28. Strategy #3
3. Growing a Targeted Following on Twitter:
I have an entire video series on growing a targeted twitter
following. You can access my twitter strategies video ebook at
I sell my book on my personal site for $67 but today it’s free
just for being here! NO Catches- just go download it.
http://socialmediatraininginc.com/101resource

29. Getting Found on LinkedIn: LinkedIn
does not know the difference between
Randy & Randall
OR Rick & Dick.
So let me show you how to fix that…
Bonus Strategy!

30. Question and Answer Session
• We’ll cover Social Media 101 Q & A
• Please submit your questions via the webinar
platform and we will address as many as we
can today.
• Other questions can be posted and answered
on our LinkedIn Group:
– Social Media Training Group
questions@socialmediatraininginc.com

31. Social Media 201: Jump Start Your
Social Media Strategy.
You will walk away with these tools GUARANTEED.
 Learn which Social Media Accounts are Must-Haves and Why
 Simple & Effective Profile Completion that Engages Your Prospect
 Account Optimization that gets you found by your market
 Focused Target Market Engagement that generates results
 How to Stay Properly Informed Through All the Noise
 Collateral Handout with action steps and success strategies
 Exclusive Access to private member group on LinkedIn for Social Media
Training Inc. with Question/ Answers and updated 201 Curriculum

32. www.socialmediatraininginc.com/register
$297 Value for the 201 Training
PLUS
Exclusive Access to the Private Members Group
Access to the Leadership Library a $397 Annual Fee, FREE
$97 One Time

33. www.socialmediatraininginc.com/register

34. Social Media 301: 75 Minutes of
Advanced Strategy.
 Rank Higher & Dominate Market Ownership: Social Media Account
Optimization
 Developing and executing your social media strategy and plan
 Highly Filtered Strategies engaging your Target Market
 Status Update Mastery of both message content & URL tracking for
perfection
 Targeted Growth Strategies Social Media Communities & Followers
 Automation Strategies funnel pipeline growth strategies with your target
market
 Collateral Handout with action steps and success strategies
 Exclusive Access to a private member group of Social Media Training Inc.
on LinkedIn. with Question/ Answers and updated 301 Curriculum
You will walk away with these tools GUARANTEED.

35. www.socialmediatraininginc.com
/registerpackage
Everything
$217
301 Training for $197, a $397 Value
Plus
201 Training for $97, a $297 Value
Plus
Access to the Private Member Group & Exclusive
Leadership Library
A Total Value of $1,091

36. Question and Answer Session
• We’ll cover Social Media 101 Q & A
• Please submit your questions via the webinar
platform and we will address as many as we
can today.
• Other questions can be posted and answered
on our LinkedIn Group:
– Social Media Training Group
questions@socialmediatraininginc.com

37. SOCIAL MEDIA TRAINING, INC.
100 CHESTERFIELD BUSINESS PARKWAY
SUITE 2000
CHESTERFIELD, MO 63005
Social Media has changed our world. Educate, Engage, Expand!
______________________________________________________________________________________________________________________
Thank you for your attendance and
participation!
http://socialmediatraininginc.com/101resource