Thanks everyone that attended my presentation at the PMIWDC 2014 Project Management Symposium. Event: PMIWDC 2014 PM Symposium Date: Friday, September 26, 2014 Time: 09:40 - 10:30 a.m. ET Place: JW Marriott, Washington, DC Overview Most recruitment experts agree that it takes our minds between 7 and 17 seconds to form a first impression when meeting someone new. In business interactions, first impressions are crucial. A negative first impression can be nearly impossible to reverse or undo. Building your own personal brand helps you create a meaningful, powerful impression on everyone you meet. This is why it is important to establish your own personal brand to advance your career. This discussion will help you understand how you can overcome the first impression barrier and clearly communicate to others where you are in your career and where you want to go next. This session will identify steps to help you create and build your own personal brand to make a great first impression, expand your professional network, and connect with others who may need your expertise and abilities. Key Takeaways • Why creating a personal brand is important • Steps to create your personal brand • Tips to build your personal brand • Useful tools to consider • Pitfalls to avoid About Hector Del Castillo Hector Del Castillo has over 15 years of experience transforming products to wealth for technology-based companies. He helps strengthen product portfolios, guide high performing cross-functional teams, and create new revenue streams within product-driven organizations. As a consultant, trainer and coach, he helps executives, senior managers and entrepreneurs transform ideas into a great business. Hector is a certified Project Management Professional (PMP®), Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®). He earned M.S. degrees in Electrical Engineering from the University of California at Santa Barbara and the University of Texas at El Paso and a Bachelor’s Degree in Electrical Engineering from the University of Texas at El Paso. Interested in attending this engaging discussion? Register here: http://bit.ly/1q2gwJG Looking for a coach to accelerate your product marketing & management career? Set up a free initial 30-minute session for more information: http://bit.ly/1gBFdaD. Want To Certify Your Team? If you have a product team of 10 or more that you want to certify, contact AIPMM at certification@aipmm.com. Upcoming Events Reserve your seat for the next AIPMM webinar: http://aipmm.com/aipmm_webinars/. Visit: http://www.aipmm.com Need Assistance? Contact me to set up a free initial consultation session. Let me know how I can help you grow your business, grow your product team, or create and build your own brand. Regards, Hector Del Castillo http://linkd.in/hdelcastillo

1. © 2014, Hector Del Castillo, All Rights Reserved.
Creating and Building Your Own Personal Brand
Introduction
Most recruitment experts agree that it takes our minds between 7 and 17 seconds to form a first impression when meeting someone new. In business interactions, first impressions are crucial. A negative first impression can be nearly impossible to reverse or undo. Building your own personal brand helps you create a meaningful, powerful impression on everyone you meet. This is why it is important to establish your own personal brand to advance your career. This discussion will help you understand how you can overcome the first impression barrier and clearly communicate to others where you are in your career and where you want to go next.
This session identifies steps to help you create and build your own personal brand to make a great first impression, expand your professional network, and connect with others who may need your expertise and abilities.
About Hector Del Castillo:
I’ve been in product management for over 15 years helping executives and senior managers transform products to wealth for companies like Lucent Technologies, Smith Micro Software and others. I also help founders, entrepreneurs, inventors and product leaders connect, share, and learn from each other to build products customers love.
I also help product leaders accelerate their careers and increase transferable skills by providing professional growth, career growth advice, and AIPMM certifications. I’m a Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®) and a contributor to the Product Management and Marketing Body of Knowledge (ProdBOK®) to demonstrate my expertise guiding smarter product decisions to get better results.
1. Tells your story.
2. Set you apart.
3. Establishes credibility and trust.
4. Engages your target stakeholders.
5. Helps you make a powerful first impression.
If you're serious about growing your business, or accelerating your career as a product leader, connect with me and let me show you how I can help you.
Hector Del Castillo, PMP, CPM, CPMM
Transforming products to wealth for technology-based organizations.TM
Contact: hmdelcastillo@aipmm.com Connect: linkd.in/hdelcastillo
Follow: @hmdelcastillo