Thanks everyone that attended this AIPMM Singapore Meetup. I also want to thank SiTF, iDA and Progreso Training for hosting this discussion. Abstract In the last few years, various cities across the U.S. have built startup communities. These communities, known as startup ecosystems, are driving innovation through small business synergy. Studies show that a startup ecosystem can drive business growth and innovation through collaboration. Startup ecosystems help entrepreneurs connect with collaborators, investors, and other organizations to manage the balance between innovation, product development and customer development. This discussion will focus on how a startup ecosystem helps entrepreneurs launch new companies and accelerate business growth. About Hector Del Castillo: Hector Del Castillo has over 15 years of experience transforming products to wealth for technology-based companies. He helps strengthen product portfolios, guide high performing cross-functional teams, and create new revenue streams within product-driven organizations. As a consultant, trainer and coach, he helps executives, senior managers and entrepreneurs transform ideas into a great business. About AIPMM The Association of International Product Marketing and Management (AIPMM) is the authority for product management knowledge. It is where product professionals go for answers. It is the world’s largest professional organization of product managers, brand managers, product marketing managers and other individuals responsible for guiding their organizations and clients through a constantly changing business landscape. It is the only organization that represents those who manage the entire product life-cycle throughout any industry. Consultation Appointment Need help transforming your product idea into a great business? Set up a free initial 30-minute consultation appointment and let me know how I can help you. Learn more at http://bit.ly/1heVQiK. You can connect with me at http://linkd.in/hdelcastillo. I look forward to hearing from you. Regards, Hector Del Castillo Connect: http://linkd.in/hdelcastillo Follow: @hmdelcastillo

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Hector Del Castillo
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This presentation may contain copyright material owned by other authors. I have made an attempt to make proper attributions. If you feel that I have failed to do so, I would greatly appreciate it if you contact me directly so I can attempt to correct the matter.

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Special Thanks

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Follow: @AIPMM @hmdelcastillo
Use: #AIPMM #Ecosystem
Tweet!

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What you want out of this session
•Expand my network
•Ideas to help the startup community
•Challenges and obstacles in the startup process and how best to deal with them
Today’s Topic
Benefits of building a startup ecosystem and its impact on your community

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What We Will Discuss
•Introduction
•Benefits of building a startup ecosystem
•Key elements of a startup ecosystem
•Impact on local communities
•Q & A

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75% of investor-backed startups fail.
- Shikhar Ghosh,
Harvard Business School
Source: “The Venture Capital Secret: 3 Out of 4 Start-Ups Fail,” Deborah Gage, Wall Street Journal, Sep 20, 2012

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Why Most Startups Fail

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The first problem is that most startups lack an effective approach to gain loyal customers.

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The second problem is founders who think process and management are boring and dull and not essential to succeed.
Source: Ries, Eric (2011-09-13). “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses,” Crown Publishing Group.

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The third problem is that most startups lack resources to deal with volatility, uncertainty, complexity, and/or ambiguity.

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Why Product Management Matters

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Product management and product marketing are critical business functions that guide executives and entrepreneurs to make smarter decisions and get better results.

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According to a recent CBS News report, product management is the 4th most valuable corporate position with only CEO’s, Executives and General Managers ranked higher.

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Market
Customer
Business
Organization
Product
Source: ProdBOK® Knowledge Areas
Customer /Market Development
Product Development/Improvement

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Why Build A Startup Ecosystem

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Benefits
•Supports launch of new companies
1
•Fosters business synergy
2
•Enables business scalability
3
•Creates jobs in your community
4
•Boosts economic growth
5

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Startup Ecosystem
A community of entrepreneurs, inventors, makers, researchers, intrapreneurs and collaborators in a location (physical or virtual), interacting as a system to create new startups.

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Key Elements
Startups
Funding Organizations
Support Organizations
Service
Providers
Government
Research Organizations
Large Companies
Source: Feld, Brad (2012-09-06). Startup Communities: Building an Entrepreneurial Ecosystem in Your City Wiley.

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Boulder Thesis
Led by entrepreneurs
Have a long-term commitment
Inclusive of anyone who wants to participate
Engage the entire entrepreneurial stack
Source: Feld, Brad (2012-09-06). Startup Communities: Building an Entrepreneurial Ecosystem in Your City, Wiley.

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“A startup is an organization formed to search for a repeatable and scalable business model.”
- Steve Blank

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Startup or Small Business?
Poll
Points
Company < 3 years old
Company requires investment to operate
Have pivoted or planning a pivot
Company is designed to quickly scale
Total
True = 1 False = 0

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Startup
Success
Inspire
Goals
Lead
Teach
Vision
Mentor

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Startup Life Cycle
Conceive
Launch
Grow
Mature

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Source: Steve Blank, “Why the Lean Start-Up Changes Everything.” Harvard Business Review

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Focus on Your Value Proposition
Customers
Startup
Collaborators
Unique Value Proposition
Source: Alexander Chernev, Strategic Marketing Management, 2012, 6th Edition

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Key Takeaways
•Supports new startups
1
•Engages multiple stakeholders
2
•Synergy requires collaboration
3
•Must have long-term commitment
4
•Includes coaches and mentors
5
•Allows a business to quickly scale
6
•Accelerates economic growth
7

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Q & A
Hector Del Castillo, CPM, CPMM Product Innovation Consultant linkd.in/hdelcastillo
@hmdelcastillo
hmdelcastillo@aipmm.com

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Upcoming Learning Opportunity
Certified Innovation Leader (CIL®)
Course Preview
Interested in attending this course at a convenient location near you? Contact us.

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Upcoming Courses
Certified Product Manager®
25 - 27 Nov 2014 - MIS Center, Singapore
Certified Product Marketing Manager®
13 - 15 Jan 2015, - MIS Center, Singapore
For more information, contact us.

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