Thanks everyone who attended this AIPMM Meetup. Feel free to favorite this if you like it. Abstract In the last few years, various cities across the U.S. have built startup communities. These communities, known as startup ecosystems, are driving innovation through small business synergy. Studies show that a startup ecosystem can drive business growth and innovation through collaboration. Startup ecosystems help entrepreneurs connect with collaborators, investors, and other organizations to manage the balance between innovation, product development and customer development. This discussion will focus on how a startup ecosystem helps entrepreneurs launch new companies and accelerate business growth. About Hector Del Castillo: Hector Del Castillo has over 15 years of experience transforming products to wealth for technology-based companies. He helps strengthen product portfolios, guide high performing cross-functional teams, and create new revenue streams within product-driven organizations. As a consultant, trainer and coach, he helps executives, senior managers and entrepreneurs transform ideas into a great business. About AIPMM The Association of International Product Marketing and Management (AIPMM) is the authority for product management knowledge. It is where product professionals go for answers. It is the world’s largest professional organization of product managers, brand managers, product marketing managers and other individuals responsible for guiding their organizations and clients through a constantly changing business landscape. It is the only organization that represents those who manage the entire product life-cycle throughout any industry. Consultation Appointment Need help transforming your product idea into a great business? Set up a free initial 30-minute consultation appointment  and let me know how I can help you. Learn more at http://bit.ly/1heVQiK. You can connect with me at http://linkd.in/hdelcastillo. I look forward to hearing from you. Regards, Hector Del Castillo Connect: http://linkd.in/hdelcastillo Follow: @hmdelcastillo

1. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
Hector Del Castillo
linkd.in/hdelcastillo
This presentation may contain copyright material owned by other authors. I have made an attempt to make
proper attributions. If you feel that I have failed to do so, I would greatly appreciate it if you contact me
directly so I can attempt to correct the matter.

2. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
Special Thanks

3. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
Follow: @AIPMM @hmdelcastillo
Use: #AIPMM #Ecosystem
Tweet!

4. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
What you want out of this session
• Expand my network
• Ideas to help the startup community
• Challenges and obstacles in the startup
process and how best to deal with them
Today’s Topic
Benefits of building a startup ecosystem
and its impact on your community

5. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
What We Will Discuss
• Introduction
• Benefits of building a startup ecosystem
• Key elements of a startup ecosystem
• Impact on local communities
• Q & A

6. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
Poll

7. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
Benefits
• Supports launch of new companies1
• Fosters business synergy2
• Enables business scalability3
• Creates jobs in your community4
• Boosts economic growth5

8. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
Startup Ecosystem
A community of entrepreneurs,
inventors, makers, researchers,
intrapreneurs and collaborators in a
location (physical or virtual),
interacting as a system to create new
startups.

9. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
Key Elements
Startups
Funding
Organizations
Support
Organizations
Service
Providers
Government
Research
Organizations
Large
Companies
Source: Feld, Brad (2012-09-06). Startup Communities: Building an Entrepreneurial Ecosystem in Your City Wiley.

10. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
Boulder Thesis
Led by entrepreneurs
Have a long-term commitment
Inclusive of anyone who wants to participate
Engage the entire entrepreneurial stack
Source: Feld, Brad (2012-09-06). Startup Communities: Building an Entrepreneurial Ecosystem in Your City, Wiley.

11. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo

12. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
“A startup is an organization
formed to search for a repeatable
and scalable business model.”
- Steve Blank

13. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
Startup or Small Business?
Poll
Points
Company < 3 years old
Company requires investment to operate
Have pivoted or planning a pivot
Company is designed to quickly scale
Total
True = 1 False = 0

14. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
If Total = 4 you’re a startup
Otherwise, you’re most likely a small business.
Startup or Small Business?
Points
Company < 3 years old
Company requires investment to operate
Have pivoted or planning a pivot
Company is designed to quickly scale
Total
True = 1 False = 0

15. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo

16. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
Startup
Success
Inspire
Goals
Lead
Teach
Vision
Mentor

17. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
Startup Life Cycle
Conceive
Launch
Grow
Mature

18. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
Source: Steve Blank, “Why the Lean Start-Up Changes Everything.” Harvard Business Review

19. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo

20. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
Focus on Your Value Proposition
Customers
StartupCollaborators
Unique Value
Proposition
Source: Alexander Chernev, Strategic Marketing Management, 2012, 6th Edition

21. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
Key Takeaways
• Supports new startups1
• Engages multiple stakeholders2
• Synergy requires collaboration3
• Must have long-term commitment4
• Includes coaches and mentors5
• Allows a business to quickly scale6
• Accelerates economic growth7

22. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
Q & A
Hector Del Castillo, CPM, CPMM
Product Innovation Consultant
linkd.in/hdelcastillo
@hmdelcastillo
hmdelcastillo@aipmm.com

23. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
Need Assistance?
Need help transforming your product idea
into a great business?
Set up a free initial 30-minute consultation
appointment and let me know how I can
help you. Learn more at:
http://bit.ly/1heVQiK

24. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
Upcoming Learning Opportunity
Certified Innovation Leader (CIL®)
Oct 30-31, 2014 - Bethesda, MD
Course Preview
Interested in attending this course at a convenient
location near you? Contact us.

25. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
Upcoming Courses
Certified Product Manager®
Sep 8-9, 2014 – Boston Metro Area
Dec 8-9, 2014 – DC Metro Area
Certified Product Marketing Manager®
Sep 10-11, 2014 – Boston Metro Area
Dec 10-11, 2014 – DC Metro Area
Click on the dates above for more information.
If you have a team of 10 or more that you want to
certify, contact us.

26. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
Please Join Us Again!
Meetup: DC Lean Startup Mentor Panel (Braintrust) Aug 20th
Webcast: Transform Your Career With An AIPMM Certification Aug 21st
Meetup: Unscripted: Using Media to Build Your Brand Aug 22nd
AIPMM Webinar Series:
http://aipmm.com/aipmm_webinars
Global Product Management Talk
http://www.blogtalkradio.com/prodmgmttalk
Call For Speakers: http://www.boldpm.com/call_for_speakers
Topic Suggestions: support@aipmm.com
Announcements: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification/