This document provides information about a 3-day online training course to prepare participants for the Certified Product Manager (CPM®) certification exam. The course covers product management strategies and methodologies throughout the product lifecycle. Participants receive course materials, access to productivity tools and templates, AIPMM membership, and the CPM® exam fee with enrollment. The training is designed to fully prepare attendees to successfully complete the CPM® exam.

1. AIPMM
www.aipmm.com
© AIPMM 2012

2. © AIPMM 2012

3. Tweet About Us!
AIPMM: @AIPMM
Hector: @hmdelcastillo
ProdMgmtTalk: #ProdMgmtTalk
© AIPMM 2012

4. What We Will Discuss
• AIPMM Overview
• Why Obtain An AIPMM Certification
• Training Prep Course Previews
• Q&A
© AIPMM 2012
4

5. Hector Del Castillo
• Senior consultant with over 15 years of experience transforming
products to profit for technology-based companies
• AIPMM Body of Knowledge (ProdBOK®) Contributor
• Established companies
– Jet Propulsion Laboratory, Lucent Technologies, MEI Technologies
• Small companies and startups
– Nextone Communications, Smith Micro Software
• Launched 27+ Products for global deployment
– HW/SW, Telecom, Enterprise Mobility, Information Security
Services, Professional Development
• Certified PMP®, CPM® and CPMM®
• University of California at Santa Barbara, MS EE
• University of Texas at El Paso, MS EE, BS EE
© AIPMM 2012

6. © AIPMM 2012

7. The Hub Of All Things Product Management
Community Certification
Subject Matter Experts & Like-Minded Peers to ask Certification can help to improve both
questions organizational performance and individual
career aspirations as part of a managed skills
development approach.
Connections Content
Connecting our members through multiple social media Hundreds of practical templates, examples, and information
networks extends our reach
© AIPMM 2012

8. The Hub Of All Things Product Management
Community Certification
Subject Matter Experts & Like-Minded Peers to ask Certification can help to improve both
questions organizational performance and individual
career aspirations as part of a managed skills
development approach.
Connections Content
Connecting our members through multiple social media Hundreds of practical templates, examples, and information
networks extends our reach
© AIPMM 2012

9. The Hub Of All Things Product Management
Community Certification
Subject Matter Experts & Like-Minded Peers to ask Certification can help to improve both
questions organizational performance and individual
career aspirations as part of a managed skills
development approach.
Connections Content
Connecting our members through multiple social media Hundreds of practical templates, examples, and information
networks extends our reach
© AIPMM 2012

10. The Hub Of All Things Product Management
Community Certification
Subject Matter Experts & Like-Minded Peers to ask Certification can help to improve both
questions organizational performance and individual
career aspirations as part of a managed skills
development approach.
Connections Content
Connecting our members through multiple social media Hundreds of practical templates, examples, and information
networks extends our reach
© AIPMM 2012

11. AIPMM Overview
• With members in 65 countries, the AIPMM is the worldwide
certifying body of product team professionals.
• The only organization that addresses the entire product
lifecycle (inception to obsolescence) throughout any
industry
• Presently has offerings in North America, Europe, Middle
East, Australia and Southeast Asia.
• Membership benefits include eligibility for the Certification
Programs, discounts to AIPMM conferences, and access to
the Career Center, peer Forums, tools, templates and
publications.
© AIPMM 2012

12. Why Our Members Join • Network with experts
and thought leaders
• Learn best
practices, proven
strategies and
methodologies
• Expand their knowledge
and soft skills.
• Sharpen their leadership
and influential skills
• Validate their expertise
with internationally
recognized certifications.
• Obtain tools to enhance
their productivity
© AIPMM 2012

13. AIPMM Certifications
AIPMM offers globally recognized certifications:
• Certified Product Manager (CPM®)
• Certified Product Marketing Manager (CPMM®)
• Agile Certified Product Manager (ACPM®)
• Certified Innovation Leader (CIL®)
• Certified Brand Manager (CBM®)
© AIPMM 2012

14. Certified Product Manager (CPM®)
• Understands the process and
deliverables for championing great
products
• Able to manage products throughout
the product life cycle, from inception
through to launch.
• Effectively orchestrates internal
activities to ensure the best possible
product outcome.
© AIPMM 2012

15. Certified Product Marketing
Manager (CPMM®)
• Understands the product marketing
process and activities which are
responsible for ensuring the success of
the product in the marketplace.
• Understands pricing actions, product-
focused marketing activities and how a
product marketing professional
represents the product to sales people,
channel partners and customers.
© AIPMM 2012

16. FEATURED PRESENTATION
© AIPMM 2012

17. Product Managers create and
deliver value to
customers, executives and
investors to create new
revenue streams to grow a
business.
© AIPMM 2012

18. Exceptional Product
Managers create and
deliver value to target
customers based on their
Customer unmet needs.
Product
(Value)
Business Market
© 2011-2012, H. Del Castillo, AIPMM, Product Management Triple Constraint, All Rights Reserved.
© AIPMM 2012

19. Exceptional Product Managers
master and direct the product
planning process.
AIPMM Product Management Framework
Phase Gate
Source: © 1998-2012, AIPMM, All Rights Reserved.
© AIPMM 2012

20. Exceptional Product
Managers cultivate a culture
that fosters innovation and
Process
collaboration to create
successful products.
People
Culture
© AIPMM 2012

21. Barriers To Entry
1. No prior related
management experience
© AIPMM 2012

22. Barriers To Entry
2. Lack formal training
© AIPMM 2012

23. Barriers To Entry
3. Lack understanding of the
product life cycle and
planning process
© AIPMM 2012

24. Barriers To Entry
4. Lack strong leadership and
interpersonal skills
© AIPMM 2012

25. Barriers To Entry
5. Lack knowledge to align
business, market and product
strategies
© AIPMM 2012

26. Eligibility
In order to apply for an AIPMM Certification
Examination, candidates must have:
• At least one year of experience in the field of
product management (or its equivalency)
• Completed an acceptable course of study
• Must be an AIPMM member
© AIPMM 2012

27. Certification Exams Types
• In-person
proctored
paper exam
• Online
proctored exam
• Online exam
without proctor
Online exams are subject to additional identity verification
guidelines and in some instances a proctor may be required.
© AIPMM 2012

28. Why Get Certified
• Bestows internationally recognized credential
• Enhances opportunities for career advancement
• Improves your earning potential
• Validates your expertise regarding best practices
• Grants mark of distinction that sets you apart
• Connects you with experts and thought leaders
• Demonstrates commitment to your profession
Source: Why Get An AIPMM CPM® or CPMM® Certification
© AIPMM 2012

29. Why Certify Your Staff
• Increases your company’s value by enhancing
your products’ value proposition
• Enhances your staff’s effectiveness to align work
within your company
• Validates your staff’s competence regarding best
practices and methodologies
• Connects your staff with experts and thought
leaders across industries
• Grants mark of distinction that sets your staff
apart
Source: Why Get An AIPMM CPM® or CPMM® Certification
© AIPMM 2012

30. Recommended Training & Certification
by Role
Product CPM®, CPMM® & Certified
Director Innovation Leader (CIL®)
Senior Product Manager CPM® & Certified Product
Marketing Manager (CPMM®)
Product Manager Certified Product Manager
(CPM®)
AIPMM ProdBOK®
Associate Product Manager
Training
© AIPMM 2012

31. AIPMM ProdBOK®
1. A widely accepted set of
strategies, methodologies, concepts, terms
and activities that make up the product
management and marketing domains, as
defined by AIPMM
2. Applies to any product or portfolio across
industries throughout each phase of the
product life cycle
© AIPMM 2012

32. Product Management Framework
Phase Gate
© AIPMM 2012 Source: AIPMM, © 1998-2012, All Rights Reserved.

33. Certification Exam Guidelines
An online certification exam consists of:
– Four (4) modules
– Thirty (30) questions per module
– Thirty (30) minutes per module time limit
– Mixture of multiple choice, true/false and essay questions
– Passing score is 74%
– Total time allowed for exam: 2 hours
© AIPMM 2012

34. CPM® Certification Exam
• Closed-book, rigorous and designed to evaluate your critical
thinking ability
• Comprised of 120 multiple-choice and a few essay questions that
measure product management skills and knowledge in the
following key areas:
— Tools & Measurements [5%]
— Strategy [10%]
— New Product Development methodology [10%]
— Teams, People & Organizational Issues [15%]
— Marketing Research, Business Plans & Documentation Processes [25%]
— PLM with an emphasis on effective, real-world decision-making [35%]
For more information about the certification exam, go to CPM®
Certification Exam or contact certification [at] aipmm.com.
© AIPMM 2012

35. CPMM® Certification Exam
• Closed-book, rigorous and designed to evaluate your critical thinking
ability
• Comprised of 120 multiple-choice and a few essay questions that
measure product management skills and knowledge in the following
key areas:
– Launch Process and Methods [35%]
– Marketing Strategy [10%]
– Market Research [10%]
– Teams, People & Organizational Issues [15%]
– Budgeting Process [5%]
– Writing Business Plans [5%]
– Distribution Channels [10%]
– Pricing Strategy [10%]
For more information about the certification exam, go to CPMM®
Certification Exam or contact certification [at] aipmm.com.
© AIPMM 2012

36. Course Types
• Public Courses
• Private Training
• Online Training
• Customized
Training
© AIPMM 2012

37. Why Attend A Training Prep Course
1. Obtain formal training.
© AIPMM 2012

38. Why Attend A Training Prep Course
2. Master the product life cycle and
planning process.
© AIPMM 2012

39. Why Attend A Training Prep Course
3. Understand the process to align
business, marketing and product
strategies.
© AIPMM 2012

40. Why Attend A Training Prep Course
4. Know the essential duties and
responsibilities.
© AIPMM 2012

41. Why Attend A Training Prep Course
5. Obtain best in class productivity
tools.
© AIPMM 2012

42. Why Attend A Training Prep Course
6. Review relevant case studies.
© AIPMM 2012

43. Why Attend A Training Prep Course
7. Fully prepares you for certification.
© AIPMM 2012

44. Course Benefits
• Gain a thorough understanding of the AIPMM Body of Knowledge
(ProdBOK®) and how to apply it in your workplace
• Achieve credibility with your team and stakeholders by having a
complete understanding of the product marketing process and the
entire product life cycle
• Obtain the knowledge, skills, and tools to boost your productivity
and effectiveness
• Thoroughly prepare to take the exam to earn the prestigious CPM®
and/or CPMM® credentials
• Increase your career opportunities and ability to advance your
career
© AIPMM 2012

45. Training Methodology
• Highly interactive practical training led by an expert
• Provides thorough understanding of the AIPMM
Body of Knowledge (ProdBOK®)
• Includes the AIPMM ProdBOK® Productivity Tools™
• Easily adopted and customized for any organization
– Supports Waterfall and Agile development methodologies
© AIPMM 2012

46. AIPMM Product Life Cycle Process
• Course combines the AIPMM ProdBOK® with ProdBOK®
Productivity Tools™
• Provides a highly interactive learning experience of the
AIPMM ProdBOK® to ensure attendees can immediately
apply it once they return to the workplace
• Each phase of the product lifecycle is explained
thoroughly so participants can identify the core product
team and assign roles and responsibilities to increase
effectiveness
© AIPMM 2012

47. Ensuring Course Relevance
• Questionnaire is distributed before the course to allow instructors to
emphasize specific course content based on feedback
• AIPMM selects relevant case studies to meet specific needs from
registered participants
• Course objectives are revisited before, during and after the course
allowing AIPMM instructors to focus on outcomes and address any
concerns as and when they arise
• AIPMM provides extensive documentation on all courses
including, slides, models, exercises, productivity tools and further
reading and reference material before and during the course
• Where applicable, AIPMM instructors also act as coaches in providing
one-to-one advice and feedback both during and after the course
© AIPMM 2012

48. COURSE PREVIEW
© AIPMM 2012

49. Typical Deployment
Product Management Product Management Product Marketing Product Management
+ Product Marketing + Product Marketing
© AIPMM 2012 Source: AIPMM, © 1998-2012, All Rights Reserved.

50. Traditional Development Project
Traditional Development Project
© AIPMM 2012 Source: AIPMM, © 1998-2012, All Rights Reserved.

51. Knowledge Areas
© AIPMM 2012 Source: AIPMM, © 1998-2012, All Rights Reserved.

52. Core Product Team
Product Manager
CROSSFUNCTIONAL CORE
Product Mktg Manager
Project Manager
Business Analyst Inputs
TEAM
Processes/Activities
Dev Manager Outputs/Deliverables/Milestones
QA Manager
Cust Support Manager
Sales Manager
© AIPMM 2012 Source: AIPMM, © 1998-2012, All Rights Reserved.

53. Key Deliverables
Strategic Plan
Competitive Analysis
DELIVERABLES
Market Trends
Mkt Req Document (MRD)
Business Case
Prod Req Document (PRD)
Product Roadmaps
© AIPMM 2012 Source: AIPMM, © 1998-2012, All Rights Reserved.

54. Key Deliverables
Functional Specifications
Test Plans
DELIVERABLES
Product Positioning
Marketing Plan
Beta Program Plan
Launch Plan
End of Life Plan
© AIPMM 2012 Source: AIPMM, © 1998-2012, All Rights Reserved.

55. 3-Day Certified Product
Manager Training Prep
Course
© AIPMM 2012

56. CPM® Course Description
3-Day Online Certified Product Manager (CPM®) Prep
Course
Covers advanced strategies and methodologies to plan and manage any product
throughout each stage of its life cycle. This includes a review and practice
questions to fully prepare participants to take the CPM® certification exam.
Course includes:
• Instant access to on-demand web-based reference material until successful
completion of the exam
• 24 hours of instructor-led training
• Course handbook
• Practice exam questions
• AIPMM premium membership ($175 value per person)
• One year access to productivity templates and tools from Demand Metric
($497 value per person)
• Single-user license to product management lifecycle templates and guides
from the 280 Group ($99 value per person)
• CPM® certification exam fee ($395 value per person)
© AIPMM 2012

57. CPM® Prep Course Outline
Day One Day Two Day Three
• Overview • Understanding Goods • Strategy
• Exam Guidelines & Services • Value Creation
• Product Management • Product Decisions • Exam Review
• Marketing Mix • Product Positioning • Practice Questions
• Seven Phase Product • Market Research • CPM® Certification
Management • Practice Questions Exam
Framework
• New Product
Development
• Commercialization
• Practice Questions
© AIPMM 2012

58. 3-Day Certified Product
Marketing Manager
Training Prep Course
© AIPMM 2012

59. CPMM® Course Description
3-Day Online Certified Product Marketing Manager
(CPMM®) Prep Course
Covers advanced strategies and methodologies to plan and market any product
throughout each stage of its life cycle. This includes a review and practice
questions to fully prepare participants to take the CPMM® certification exam.
Course includes:
• Instant access to on-demand web-based reference material until successful
completion of the exam
• 24 hours of instructor-led training
• Course handbook
• Practice exam questions
• AIPMM premium membership ($175 value per person)
• One year access to productivity templates and tools from Demand Metric
($497 value per person)
• Single-user license to product management lifecycle templates and guides
from the 280 Group ($99 value per person)
• CPMM® certification exam fee ($395 value per person)
© AIPMM 2012

60. CPMM® Prep Course Outline
Day One Day Two Day Three
• Overview • Understanding Goods • Marketing Process
• Exam Guidelines & Services • Marketing
• Product Marketing • Understanding Brands Communications
• Marketing Mix • Strategy • Distribution Channels
• Seven Phase Product • Market Research • Exam Review
Management • Buyer Behavior • Practice Questions
Framework • Practice Questions • CPMM® Certification
• New Product Exam
Development
• Commercialization
• Practice Questions
© AIPMM 2012

61. AIPMM Training Prep
Course Extras
© AIPMM 2012

62. On-Demand Reference Material
• Provides web-based reference materials
regarding AIPMM ProdBOK® strategies and
methodologies
• Consists of ten narrated reference modules,
three interactive quizzes and one practice
exam
© AIPMM 2012

63. List of Reference Modules
Modules
• Introduction
• Product Life Cycles
•Quiz One
• New Product Development
•Quiz Two
• Commercialization
• Understanding Goods & Services
• Product Decisions
• Product Positioning
•Quiz Three
• Strategic Planning
• Value Creation
• Product Marketing
• Practice Exam
© AIPMM 2012

64. ProdBOK® Productivity ToolsTM
• Access over 370 templates incorporating advanced
methodologies based on years of practical hands-on experience
and research
• Every critical aspect is thought through strategically and tactically
• Describe plans and decisions with as much or as little detail as
the situation requires
• Provides a guide for each template so users are very productive
• Organization gains ongoing learning and continuous
improvement to ensure they become closer to excellence
• Brief training presentation explaining the AIPMM ProdBOK®
• Single user license only – not to be distributed, shared on a
server, etc.
© AIPMM 2012

65. Product Management LifeCycle Toolkit™
Document Purpose Description
Market Needs Describe market trends and Describes the business or consumer challenges to be solved,
customer needs through an analysis of market needs, user personal and usage
scenarios
Product Description Describe the product and its Describes the whole solution based on its benefits, value
bundle of benefits proposition, expected usage, features and requirements. Includes
initial estimate of cost and revenue.
Market Strategy Determine how to take the Captures long term goals, positioning and messages to be conveyed
product to market to target customers and segments
Business Case Evaluate opportunity Captures the reasoning for initiating a product idea and determines
whether the effort should proceed based on profitability or strategic
fit
Roadmap Determine long term goals and Describes long term vision and objectives for a product or product
objectives portfolio
Beta Plan Ensure product is ready Describes the plan to verify that the product is ready for market
launch by obtaining feedback from prospective target customers
Launch Plan Create initial awareness and leads Describes the plan for raising awareness of a product and achieving
agreed upon goals
Marketing Plan Create demand and meet revenue Includes tactics, budget, timeline, and activities that will support the
goals creation of leads and reaching new customers
End of Life Plan Minimize customer and Describes the best approach to discontinue a product with a smooth
profitability disruptions transition to avoid negative consequences
Source: 280 Group Product Management LifeCycle Toolkit™
© AIPMM 2012

66. Demand Metric Tools
Here’s a brief description of some of the templates included:
Document Purpose Description
Balanced Scorecard Communicate strategic objectives, Communicates strategic objectives, metrics, targets, and initiatives
Strategy Map metrics, targets, and initiatives for four key perspectives: Financial, Customer, Learning & Growth,
and Business Processes.
Business Strategy Plan Document your business strategy Captures your business strategy so it is clearly communicated to key
stakeholders.
Competitive Analysis Determines your market position Captures the positioning map to identify and analyze your product’s
Tool with regard to value, price and position in the market.
market share
Positioning Statement Capture a positioning statement Defines a positioning statement that describes your product, defines
to differentiate your product its differentiation and its value proposition for target customers.
Responsibility Assign roles and responsibilities in Defines core product team, identifies key resources and assigns roles
Assignment Matrix cross-functional/departmental and responsibilities in cross-functional/departmental projects and
projects and processes processes.
SWOT Analysis Tool Evaluate strengths and Captures evaluation of a company’s strengths and weaknesses and
weaknesses and associated identifies opportunities and threats associated with market trends.
opportunities and threats
STEP Industry Analysis Analyze industry trends and Captures industry trends and social, technological, economic and
Tool social, technological, economic political conditions identified during market analysis.
and political conditions
Source: Demand Metric, AIPMM ProdBOK Productivity Tools™
© AIPMM 2012

67. Useful Links
• Website: http://www.aipmm.com
• LinkedIn: http://www.linkedin.com/company/2614343
• Ambassador’s Council: http://www.aipmmambassadors.com/
• Newsletter: http://aipmm.com/subscribe
• Articles: http://www.aipmm.com/html/newsletter/article.php
• Blogs: http://aipmm.com/anthropology/
• Webinars: http://aipmm.com/aipmm_webinars/
• Certification: http://aipmm.com/html/certification/
• Product Management Framework Brochure:
http://www.aipmm.com/brochures/AIPMM_PMF.pdf
© AIPMM 2012

68. References
• Key Tips To Prepare For An AIPMM CPM® or
CPMM® Certification, http://slidesha.re/RfbMmr
• Why AIPMM Membership Boosts Your
Productivity, http://slidesha.re/LVPotE
• Why Exceptional Product Managers Have
Many Mentors and How to Create Your Own
Mentor Network, http://slidesha.re/OWWuSx
• Professional Growth Plan Template,
http://slidesha.re/IvnYI3
© AIPMM 2012

69. Join AIPMM
AIPMM Premium Membership Price: $175 per year
With members in 65 countries, AIPMM is the world’s largest association focused on connecting product team
professionals with each other and providing educational opportunities, reference materials, and tools to make
you more effective and boost your productivity. Here are some key benefits you get by joining:
• Eligible for AIPMM Certification Exams
• Personalized membership certificate
• Eligibility for AIPMM education scholarship
• Access to private AIPMM LinkedIn® group
• Access to AIPMM Career Pathfinder powered by JibberJobber
• Premium level membership at DemandMetric.com with access to 350+ templates and videos for 1 year.
(valued at $497 USD)
• Choice of 1 product management toolkit valued at $99 USD from AIPMM partner, 280 Group™
• $100 USD discount on Product Management Office™ Professional (valued at $399 USD) from AIPMM
partner, 280 Group™
• An electronic copy of The Phenomenal Product Manager book from AIPMM partner, 280 Group™
• An electronic copy of The Optimal Product Process book from AIPMM partner, 280 Group™
• Eligible for Mentor Matching program
For information: http://bit.ly/JoinAIPMM.
© AIPMM 2012

70. AIPMM Mentor Matching Program
Apply in 3 easy steps:
1. Become an AIPMM Premium member:
Membership Info.
2. Mentors must apply for Ambassador Council:
Submit Request.
3. Apply for Mentor Matching program by Sep 14, 2012,
3PM EDT. Apply here.
Selected applicants will be notified via email by Sep 24,
2012.
© AIPMM 2012

71. Q&A
© AIPMM 2012

72. UPCOMING EVENTS
© AIPMM 2012

73. Upcoming
Global Product Management Talks
Bringing Product Talks to you via Twitter Chat & Podcast!
Mondays Follow: @ProdMgmtTalk Use #ProdMgmtTalk
Register: http://www.prodmgmttalk.com
Listen: http://www.blogtalkradio.com/prodmgmttalk
September 24 Marissa Kopec, Research Analyst, Sirius Decisions
Marisa leads SiriusDecisions’ Product Marketing and Management (PMM) service,
delivering research and advice to help product marketers and managers succeed.
October 1 Glen Lipka, Vice President of User Experience at Marketo
How ideas go through the requirements and design process through to execution at
Marketo.
© AIPMM 2012

74. Upcoming Webcast
Win/Loss Analysis For More Successful Products With Steve Johnson
Date: Friday, September 21, 2012
Time: 12 noon EDT/ 9:00 a.m. PDT
Register/Archive: [Register here]
Most product managers think of Win/Loss analysis as something that sales people
do and something that only benefits the way vendors sell. But what can be
learned about the portfolio, product, and feature set?
Steve Johnson is Chief Marketing Officer for Primary Intelligence with a focus on
instilling best practices in win/loss analysis and customer experience. His ideas on
customer interaction help companies incorporate market facts into their product
creation, marketing programs, and sales enablement.
© AIPMM 2012

75. Upcoming Webcast
How to Use Offering Tiers and Levers to Control Price Negotiations with Mark Burton
Date: Friday, Sept 28, 2012
Time: 12 noon EDT/ 9:00 a.m. PDT
Register/Archive: [Register Here]
• The rise of the “economic buyer” and why traditional value-based pricing approaches may fail with
them
• How to craft an offering strategy that enables sales to manage this challenge new type of customer
• How to use tiered offerings and simple offering levers to ensure any request for a discount is met
with reduction in the value of the offering
Mark says, "The increasing power of procurement of professional purchasing organizations is putting
unprecedented pressure on price. Product Managers have a critical role to play in reversing this trend by
creatively defining offerings that enable sales teams to gain the upper hand in tense price negotiations.
Using a few simple techniques product managers can empower sales to call the bluff of poker-playing
customers that want high value for low prices. As a pricing expert, I see the opportunity for product
management and sales to work more together more effectively to increase pricing leverage and reduce
the corrosive effects of discounting."
© AIPMM 2012

76. Upcoming Courses
Dates and
Upcoming Courses
Location
3-Day Certified Product Manager (CPM®) Prep Course & 8-10 Oct 2012
Exam COMAT
Course Information: [Information] Singapore
3-Day Certified Product Marketing Manager (CPMM®) Prep 11-13 Oct 2012
Course & Exam COMAT
Course Information: [Information] Singapore
For more information, contact Hector Del Castillo at hmdelcastillo [at] aipmm.com.
© AIPMM 2012

77. Upcoming Courses
Dates and
Upcoming Courses
Location
Optimal Product Management & CPM® Certification Exam Sep 17-20, 2012
from the 280 Group Teqcorner
Course Information: [Information] McLean, VA
Use promo code: VA12DC200 to save $200 when you register by
Sep 14th.
Product Innovation Leadership (16 PDUs) Sep 24-25, 2012
Course Information: [Information] Teqcorner
McLean, VA
Creating Value Through Collaboration (16 PDUs) Sep 26-27, 2012
High Performance Project Management Teqcorner
Course Information: [Information] McLean, VA
For more information, contact Hector Del Castillo at hmdelcastillo [at] aipmm.com.
© AIPMM 2012

78. Upcoming Courses
Dates and
Upcoming Courses
Location
Private Live Online Certified Product Manager (CPM®) Prep Oct 8-12
Course & Exam Five 2-hour
Course Information: [Information] sessions
Private Live Online Certified Product Marketing Manager Oct 8-12
(CPMM®) Prep Course & Exam Five 2-hour
Course Information: [Information] sessions
These courses are available only outside the U.S. in regions not covered by an AIPMM
Authorized Training Provider.
For more information, contact Hector Del Castillo at hmdelcastillo [at] aipmm.com.
© AIPMM 2012

79. For More Information About
• AIPMM membership benefits
• Certification courses in your area
• How to prepare to take a certification exam
• Defining the right product strategy & process
to grow your business
• Aligning your business model with your
product strategy
© AIPMM 2012

80. Hector Del Castillo, PMP, CPM, CPMM
Transforming products to profit for technology-based organizations.TM
Product Marketing Director
linkd.in/hdelcastillo
@hmdelcastillo
hmdelcastillo [at] aipmm.com
© AIPMM 2012