Thanks everyone who attended and participated in the sessions offered by the Association of International Product Marketing and Management (AIPMM) at ProductCamp SoCal 2012.
With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals. It is the hub of all things product management. It is where product professionals go for answers.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
The Association of International Product Management and Marketing is creating a culture of mentoring within the product management professions
— to assist current product professionals in successfully confronting obstacles in their day to day efforts
— to facilitate rising product professionals in gaining experience and becoming successful product management leaders in their organizations
— to forward the profession, individual practitioners and product teams in successfully bringing products through the entire product lifecycle process
AIPMM Premium Membership provides the foundation for building your own product professional mentor network with access to member-only mentor matching, mentor/protégé facilitation, leadership trainings and opportunities for continuing education, as well as the potential to join the distinguished AIPMM Product Management Ambassadors Council.
AIPMM also offers training courses that prepare product management and marketing teams to take the CPM® and/or the CPMM® certification exam(s).
AIPMM's Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®) programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Contact Hector Del Castillo at http:/linkd.in/hdelcastillo for information about AIPMM membership benefits, certification courses in your area, or for help aligning your business and product strategy.
AIPMM offers globally recognized certifications for product managers, product marketing managers and brand managers.Certified Product Manager (CPM), Certified Product Marketing Management (CPMM) and Agile Certified Product Manager (ACPM). Certification requires obtaining a college degree, minimum one year of experience, and passing a certification examination.
IntroductionAre you currently looking for a new job? Are you a contractor or consultant in between engagements? This presentation is for current job seekers, independent contractors and independent consultants. It is for those of you who are looking for new job, contract, or consulting opportunities. It is also for those of you who are frustrated in your current job.I’ll discuss how to accelerate your job search using LinkedIn, Twitter and other social media.
You first need to identify market trends.Who’s hiring and why?Use LinkedIn to identify companies who are hiring. Use Twitter,Facebook and/or YouTube to track them.
You must keep careful records of everything, including contacts, dates, interviews and follow-ups. Web sites such as JobFiler.com or JibberJobber.com offer tools to make your search easier. Read more: How to Organize Your Job Search | eHow.com
Use Social Media as alternate distribution channels to reach target companies and hiring managers.Article: Use Facebook, Twitter, and LinkedIn to Network Your Way Into a Job.By Alexis Grant, US News and World ReportEveryone’s talking about using social media for job-hunting. But how, exactly, should you do that? Here are 10 smart and strategic ways to network your way into a job using three popular online tools: Facebook, Twitter, and LinkedIn.LinkedIn is a website to find and be found. It is the world's largest professional network with over 100 million members and growing rapidly. It’s the most widely used tool to network and find job leads.Twitter is a real-time information network that connects you to what is happening right now with people, groups or companies that you want to follow.Facebook is a social media tool that allows you to connect with people, groups or companies that you want to follow.Use Facebook and Twitter to complement your networking using LinkedIn.Use YouTube to find career advice and track companies.Seek out job-search advice.All four of these networks are great places to find advice on job-hunting and mingle with other job seekers. Join LinkedIn groups that focus on job search. Follow career experts on Twitter, and “like” their pages on Facebook. That way you’ll get tips for your search even when you’re not looking for them.
Discuss the AIPMM Job Board and Career Pathfinder.Organize your professional contactsTrack status of opportunitiesFollow companiesTrack hiring managersImplement marketing campaignsObtain status reports
Discuss the AIPMM Job Board and Career Pathfinder.Organize your professional contactsTrack status of opportunitiesFollow companiesTrack hiring managersImplement marketing campaignsObtain status reports
You first need to identify market trends.Who’s hiring and why?Use LinkedIn to identify companies who are hiring. Use Twitter,Facebook and/or YouTube to track them.
Join professional or industry groups.
Join industry chats on LinkedIn and Twitter.Look for chats that revolve around your industry, or better yet, the industry you want to work in. Joining online conversations helps you keep up-to-date on the industry, meet helpful contacts, and showcase your expertise in your field. You may also want to network with other job seekers through weekly conversations like #jobhuntchat or #careerchat.
Join industry chats on LinkedIn and Twitter.Look for chats that revolve around your industry, or better yet, the industry you want to work in. Joining online conversations helps you keep up-to-date on the industry, meet helpful contacts, and showcase your expertise in your field. You may also want to network with other job seekers through weekly conversations like #jobhuntchat or #careerchat.
Tips to Stand Out: PositioningIdentify key differentiatorsBrand yourselfPosition yourselfCreate a compelling sales pitchContinually sharpen your message
Identify your key differentiators.
Your sales pitch should be compelling and concise.You should be able to deliver it in 30 seconds or less.
Hyperlink your marketing collateral.Add the URL for your Twitter handle and LinkedIn profile to your contact information on your resume. (But don’t add your Facebook profile, since that’s private.) Not only does this offer the employer another way of getting in touch with you and seeing how you interact online, it also shows that you’re social media-savvy, a skill valued by many employers.
You first need to identify market trends.Who’s hiring and why?Use LinkedIn to identify companies who are hiring. Use Twitter,Facebook and/or YouTube to track them.
You first need to identify market trends.Who’s hiring and why?Use LinkedIn to identify companies who are hiring. Use Twitter,Facebook and/or YouTube to track them.
You first need to identify market trends.Who’s hiring and why?Use LinkedIn to identify companies who are hiring. Use Twitter,Facebook and/or YouTube to track them.
You first need to identify market trends.Who’s hiring and why?Use LinkedIn to identify companies who are hiring. Use Twitter,Facebook and/or YouTube to track them.
You first need to identify market trends.Who’s hiring and why?Use LinkedIn to identify companies who are hiring. Use Twitter,Facebook and/or YouTube to track them.
Use your career plan as a professional development roadmap.
You first need to identify market trends.Who’s hiring and why?Use LinkedIn to identify companies who are hiring. Use Twitter,Facebook and/or YouTube to track them.
Questions To Ask:How are decisions made and how are they communicated to the staff?What role does the person who gets this position play in decision-making?How does the organization emphasize working in teams?What are the organization's priorities for the next few years?What are the established career paths for employees in this position?
Questions To Ask:What 10 words would you use to describe your company? What's it really like to work here? Do you like it here?Around here what's is really important? How are employees valued around here?What skills and characteristics does the company value?Do you feel as though you know what is expected of you?How do people from different departments interact?Are there opportunities for further training and education?How do people get promoted around here? Around here what behaviors get rewarded? Do you feel as though you know what's going on?How effectively does the company communicate to its employees?
Additional Questions To AskWhat 10 words would you use to describe our company? How do people from different departments interact? Are there opportunities for further training and education? Around here what behaviors get rewarded? Do you feel as though you know what's going on? How effectively does the company communicate to its employees?
Here is an upcoming training opportunity that I will lead.
Here is an upcoming training opportunity that I will lead.
Here is an upcoming training opportunity that I will lead.
Here is an upcoming training opportunity that I will lead.
Contact me for any of the following:Obtain information about upcoming certification courses in your area.Let me know how I can help your business grow by defining and implementing the right product strategy.Obtain the answer worksheet.Obtain copies of these slides.