This is a handout for the "Too Busy To Plan?" webcast. Tom Cooper, Principal, Bright Hill Group, knows something about feeling too busy to plan. Over more than 20 years he has worked as a technology leader in product management and project management in companies from startups to Fortune 500. He has seen no plans, good plans and bad ones, too. Tom works with teams to help them focus on what is wildly important and begin to take steps toward making that a reality. In this hands-on session, he will help participants identify what they should work on first - and they will leave with a clear and specific action plan about how to get there! The Association of International Product Marketing and Management (AIPMM) is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals. It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape. AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level. I have over 15 years of experience helping product-driven companies grow by realigning their business, market and product strategies and building and directing high performing cross-functional product teams to transform products to wealth. I have launched over 30 products and solutions that resulted in over $200M of achieved global sales revenue. I provide services as a consultant, contractor, coach, or trainer to organizations that need to create great products that delight customers and create demand. Let me know how I can help you accelerate your career, connect with others, or grow your product-driven business by implementing a product and innovation strategy and process to create new revenue streams using a sustainable approach. Connect with me to set up an appointment. I look forward to hearing from you. Regards, Hector Del Castillo http:/linkd.in/hdelcastillo

1. Too
Busy
To
Plan?
In
preparing
for
battle
I
have
always
found
that
plans
are
useless,
but
planning
is
indispensable.
-­‐-­‐
Dwight
D.
Eisenhower
Do Goals Work?
2x Income
13%
3%
84%
10X Income!
No Goals
Not Written
Clear, Written
“Quick
List”
Method
1. __________________________
2. __________________________
3.__________________________
Page
1
of
3
Copyright
2012
BrightHill
Group

2. Too
Busy
To
Plan?
Goals
“Breakdown”
1. Goal
area
1
1.1. _______________________________________________
1.2. _______________________________________________
1.3. _______________________________________________
2. Goal
Area
2
2.1. _______________________________________________
2.2._______________________________________________
2.3._______________________________________________
3. Goal
Area
3
3.1. _______________________________________________
3.2._______________________________________________
3.3._______________________________________________
Page
2
of
3
Copyright
2012
BrightHill
Group

3. Too
Busy
To
Plan?
Too
Busy
To
Plan?
Workshop
Are
your
executives
and
team
members
overwhelmed
by
• the
ringing
phone,
• piles
of
emails
and
text
messages,
or
• endless
deadlines?
Do
they
need
to
find
a
way
to
stop
being
so
reactive?
Most
of
us
are
overwhelmed.
Distractions
abound,
and
most
of
us
fall
prey
to
them
from
time
to
time.
Sadly,
science
tells
us
that
this
“busy-­‐ness”
kills
the
success
of
your
plans
and
priorities!
Key
benefits
Too
Busy
To
Plan
allows
your
team
to
• Easily
identify
the
most
important
areas
• Focus
on
what
is
wildly
important
• Delegate
or
delete
the
rest
• Set
clear,
specific
goals
• Take
immediate
and
aggressive
action
• Be
accountable
to
deliver
real
results
that
add
to
your
bottom
line
Modules
• “Defining
Reality”
-­‐
A
realistic
view
-­‐
Where
we
are
now?
• “Defining
your
Destination”
-­‐
Where
are
you
going?
• “Deliberate
Design”
-­‐
How
will
you
get
there?
• “Clear
Commitments”
-­‐
Specific
goals
and
accountability
for
the
next
90
days.
Format
Too
Busy
To
Plan
is
delivered
as
a
group
workshop.
• Quarterly
full
day
sessions
over
a
calendar
year.
• Too
Busy
To
Plan
is
action-­‐oriented.
• Participants
create
and
are
accountable
to
their
customized
actionable,
achievable
90
day
plan
with
specific
measurements.
• Participants
have
access
to
coaching
throughout
the
year
to
help
them
make
course
corrections
and
to
stay
on
target.
Interested
in
learning
more?
Call
Tom
at
240-­‐668-­‐4799
Page
3
of
3
Copyright
2012
BrightHill
Group