Thanks everyone who attended this BoldPM Insights webcast. Thanks also to Simtelligent, Podcast Village and Launch Workplaces for their support. Why is digitization of your business important? Accelerating the Digitization of Your Business Thu, Jul 28, 1:00 - 2:00 p.m. EDT Sign Up: bit.ly/boldpmi0718 Interested in actionable business intelligence? Sign up for upcoming BoldPM Insights webcasts here: bit.ly/boldpmwebcasts. Description Customers have been spoiled. Thanks to companies such as Amazon, Airbnb, Dropbox, Netflix, and Uber they now expect every organization to deliver products swiftly, with a seamless user experience. As a result, customers want to buy a phone from their telecommunications provider and have it activated and set up immediately out of the box. They expect to log in to an auto insurance website and get a quote and quickly compare against other providers before they buy. They want to submit an application, get a decision within minutes and obtain a digital proof of insurance instantly once they purchase a plan. They want to easily find the nearest pizza delivery service, order online, and get status of their order once they purchase. Many traditional businesses can’t meet these expectations. As a result, newer digital businesses can enter and disrupt the market through rapid delivery of digital products combined with advanced algorithms and full access to information. This session identifies challenges and viable options for small and mid-market business owners and executives to quickly and effectively transform their business to lower costs, implement better operational controls, and offer more competitive prices to eliminate the risk of digital disruptors. Speaker: Phillip Simulis, Managing Director, Simtelligent Moderator: Hector Del Castillo, Product Management Consultant, Bold PM Become a Speaker Contact Hector Del Castillo if you are an author, or experienced speaker and have engaging business intelligence topics for executives, managers and business leaders. Contact: hector@boldpm.com Connect: linkd.in/hdelcastillo Follow: @hmdelcastillo Visit: bit.ly/boldpmwebcasts

1. © 2016, Hector Del Castillo, All Rights Reserved.
Accelerating the Digitization of Your Business
Introduction
Why is digitization of your business important?
Customers have been spoiled. Thanks to companies such as Amazon, Airbnb, Dropbox, Netflix, and Uber
they now expect every organization to deliver products swiftly, with a seamless user experience.
As a result, customers want to buy a phone from their telecommunications provider and have it activated
and set up immediately out of the box. They expect to log in to an auto insurance website and get a quote
and quickly compare against other providers before they buy. They want to submit an application, get a
decision within minutes and obtain a digital proof of insurance instantly once they purchase a plan. They
want to easily find the nearest pizza delivery service, order online, and get status of their order once they
purchase.
Many traditional businesses can’t meet these expectations. As a result, newer digital businesses can enter
and disrupt the market through rapid delivery of digital products combined with advanced algorithms and
full access to information.
This session identifies challenges and viable options for small and mid-market business owners and
executives to quickly and effectively transform their business to lower costs, implement better operational
controls, and offer more competitive prices to eliminate the risk of digital disruptors.
About Phillip Simulis:
Phillip Simulis is the founder and president of Simtelligent, which provides mobile technology solutions,
management and training for clients ranging from non-profits to large corporations. Phillip has more than
12 years of experience designing innovative solutions in health insurance, medical, research and
development, federal, financial and commissary industries. He is known as an early adopter who integrates
new technology solutions into existing environments and trains teams on how to best use the new
technology in their environment. Phillip’s track record of managing projects while thoroughly understanding
the underlying technology has provided opportunities where companies are cutting back resources yet need
to deliver solid, scalable solutions in a timely manner. His ability to think outside the box has solved technical
challenges when his clients have had no viable options. Phillip currently volunteers with the PMIWDC New
Member Welcome Committee and Project Management Day of Service (PMDoS) 2016.
Key Takeaways
1. Be unreasonably aspirational
2. Acquire capabilities
3. ‘Ring fence’ and cultivate talent
4. Challenge everything
5. Challenge everything
6. Follow the Money
7. Be obsessed with the customer
To learn more about Phil,
Phillip Simulis, PMP
Contact: psimulis@simtelligent.com Visit: www.simtelligent.com Follow: @SimtelligentInc

2. © 2016, Hector Del Castillo, All Rights Reserved.
Additional Information
Topic: “Accelerating The Digitization of Your
Business”
Slideshare: bit.ly/bldpmi0728
Summary: bit.ly/bldpmis0728
Podcast: bit.ly/pdcst0728
PodCamp by Podcast Village
Sign up to produce your own podcast!!!
Aug 2nd – 4th, 10 a.m. – 1 p.m.
Launch Workplaces - Rockville
Sign Up: http://bit.ly/pdcmp0816
Use promo code “BoldPM” to save $50 off the
admission price.
If you like this content, be sure to like it and share it with others.
Product Marketing and Management Courses
These courses from the 280 Group will help you understand the product life cycle, documents,
methodologies, and best practices used by exceptional product leaders. The instructor will share
experiences and case studies so you can use that knowledge to become a more successful product leader.
3 Reasons Why You Should Register
• Learn and demonstrate a thorough understanding of theoretical and practical Product Management
and Marketing concepts, principles and terminology
• Establish additional credibility with your executives, senior managers and peers
• Stand out from the crowd when looking for your next job opportunity
Certified Product Manager Exam Intensive Prep
Course
Dates: Dec 5-6, 2016
Location: Launch Workplaces, Tysons, VA
Learn more: http://bit.ly/cpm1216
Certified Product Marketing Manager Exam
Intensive Prep Course
Dates: Dec 7-8, 2016
Location: Launch Workplaces, Tysons, VA
Learn more: http://bit.ly/cpmm1216
Contact Cynthia Petti at cynthia@280group.com for more information.
About The 280 Group
The 280 Group helps individuals, teams, and entire organizations optimize and apply Product
Management and Product Marketing best practices to deliver products that delight their customers and
massively increase profits.
For teams and organizations, the 280 Group can deliver point solutions such as training or templates, or
can build a complete, comprehensive and customized solution to dramatically increase the effectiveness
of your Product Management team. Visit: www.280group.com.
BoldPM Insights
Webcasts that inspire executives, entrepreneurs and leaders to grow their businesses
Message Strategy Development Made Easier
Thu, Aug 11, 2016, 1:00 - 2:00 p.m. EDT
Making Smarter Decisions Using the Three Horizons of Growth
Thu, Aug 25, 2016, 1:00 - 2:00 p.m. EDT
Sign up or learn more here: http://bit.ly/boldpmwebcasts