This document summarizes a presentation on crafting a powerful personal story and brand. It provides tips on why a personal story is important, how to craft one, and key takeaways. The presentation encourages attendees to define themselves, set themselves apart, establish trust and credibility, engage audiences, and make a strong first impression. It also advertises upcoming events on co-working trials, certification courses, workshops on personal branding and business plans.

1. © 2015 H. Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
Hector Del Castillo
www.hmdelcastillo.com
This presentation may contain copyright material owned by other authors. I have made an attempt to make
proper attributions. If you feel that I have failed to do so, I would greatly appreciate it if you contact me
directly so I can attempt to correct the matter.

2. © 2015 H. Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
Thanks everyone that attended this discussion at the PMIWDC
Tysons Luncheon Meeting.
Contact me if would like to attend a live workshop or virtual web
session to help you craft or improve your personal brand.

3. © 2015 H. Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
What We Will Discuss
• Why a Powerful Personal Story is Crucial
• Tips To Craft a Powerful Personal Story
• Key Takeaways
• Q & A

5. Excited to attend #PersonalBrand #story session
@PMIWDC #Tysons meeting w/ @hmdelcastillo
http://bit.ly/pmiwdcmtg1124
Tweet The Following

14. Source: “Primal Branding: Create Zealots for your Brand, Your Company, and your Future,” Patrick Hanlon

28. “As we look into the next century, leaders will be
those who empower others.”
- Bill Gates

29. Key Takeaways
• Defines who you are1
• Sets you apart2
• Establishes credibility and trust3
• Engages your target audience4
• Makes a powerful first impression5

30. Project Management Day of Service
(PMDoS)
Monday, January 18, 2016
Join us to make a difference in our community one project
at a time.
Sign up: www.pmdos.org/volunteer
Like: http://bit.ly/fbpmdos Follow: @PMDoS16
Organized by Project Management for Change, a 501(c)(3) nonprofit organization

31. Upcoming Activities
14-Day Co-WorkingTrial
Mondays through Fridays, Launch Workplaces -Tysons
Mondays through Fridays, Launch Workplaces - Gaithersburg
Connect with entrepreneurs, share ideas and equipment, and learn from experts to
keep your business on the right track.
Contact: mfitzwater@launchworkplaces.com Visit: http://launchworkplaces.com
For more information, contact Hector Del Castillo at hector@startupcentr.al.

32. Upcoming Courses
Certified Product Manager Certification Prep Course
Monday and Tuesday, December 7-8th, Launch Workplaces -Tysons
Join this course from the 280 Group to advance your career in product management.
RSVP: http://bit.ly/cpm1215
Certified Product Marketing Manager Certification Prep Course
Wednesday and Thursday, December 9-10th, Launch Workplaces -Tysons
Join this course from the 280 Group to advance your career in product marketing
management.
RSVP: http://bit.ly/cpmm1209
For more information, contact Hector Del Castillo at hector@280group.com.

33. CreatingYour Own Personal
Brand
Join this workshop to implement your own powerful personal brand
to transform your career and find your next opportunity.
Saturday, Dec 12th, 9:00 a.m. to 1:00 p.m.
Launch Workplaces -Tysons
RSVP: http://bit.ly/bizignt1212

34. CreatingYour Own Business Plan
Challenge
by Hector Del Castillo
Make smarter decisions, get better results
A challenge for entrepreneurs and business owners who want to craft a
justifiable business plan to successfully fund or pivot their business.
Nov - Dec, 2015
Powered by MakeMe
Learn more: http://bit.ly/bizigntbpc915

35. Crafting and BuildingYour Own
Business Plan Challenge
A challenge that walks you through the steps to create or improve your own
business plan.
Nov - Dec, 2015
Powered by MakeMe
Learn more: http://bit.ly/bizigntpbc915

36. © 2015 H. Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
Thank You
Summary: http://bit.ly/pmiwdcho1124
Presentation: http://bit.ly/pmiwdc1124
Hector Del Castillo, CPM, CPMM
Transforming products to wealthTM
www.hmdelcastillo.com
linkd.in/hdelcastillo
@hmdelcastillo