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Updates from HDI Capital Area 
& HDI Corporate
October 16, 2013
10/17/2013
©2013 HDI. All rights reserved.
HDI Capital Area
www.hdicapitalarea.com
hdi it l
• Upcoming Meetings
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Superhero Workshop with Phil Gerbyshak
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Luncheon at Maggiano s in Tysons Corner
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What	
  Is	
  Social	
  IT	
  and	
  Is	
  It	
  Really	
  Worth	
  It?	
  
Ma6	
  Selheimer	
  
“The	
  primary	
  and	
  crucial	
  difference	
  between	
  
human	
  cogni@on	
  and	
  that	
  of	
  other	
  animal	
  
species…is	
  the	
  ability	
  to	
  collaborate	
  for	
  the	
  
purpose	
  of	
  achieving	
  shared	
  goals	
  and	
  
inten@ons.”	
  
	
  
-­‐	
  Edward	
  O.	
  Wilson	
  

2	
  
3	
  
“Man	
  is	
  by	
  nature	
  a	
  social	
  animal…anyone	
  
who	
  either	
  cannot	
  lead	
  the	
  common	
  life	
  or	
  is	
  
so	
  self-­‐sufficient	
  as	
  not	
  to	
  need	
  to,	
  is	
  either	
  a	
  
beast	
  or	
  a	
  god.”	
  
	
  
-­‐	
  Aristotle	
  

4	
  
5	
  
“Wisdom,	
  I	
  know,	
  is	
  social.	
  She	
  seeks	
  her	
  
fellows.”	
  
	
  
-­‐	
  Thomas	
  Jefferson	
  

6	
  
7	
  
“Imagine	
  a	
  world	
  in	
  which	
  every	
  single	
  person	
  
on	
  the	
  planet	
  is	
  given	
  free	
  access	
  to	
  the	
  sum	
  
of	
  all	
  human	
  knowledge.	
  That’s	
  what	
  we’re	
  
doing.”	
  
	
  
-­‐	
  Jimmy	
  Wales	
  

8	
  
9	
  
IT	
  is	
  Social	
  
Quick	
  Quiz	
  	
  
§  Par@cipated	
  in	
  an	
  email	
  exchange	
  
since	
  you’ve	
  been	
  here?	
  
§  Par@cipated	
  in	
  a	
  conference	
  call	
  in	
  
the	
  last	
  24	
  hours?	
  
§  Par@cipated	
  in	
  a	
  group	
  face-­‐to-­‐
face	
  mee@ng	
  in	
  the	
  last	
  24	
  hours?	
  
§  Posted	
  or	
  downloaded	
  a	
  
document	
  from	
  a	
  shared	
  directory	
  
or	
  sharepoint	
  site	
  in	
  the	
  last	
  24	
  
hours?	
  

10	
  
What	
  if	
  you	
  had	
  a	
  Wikipedia	
  
for	
  your	
  IT?	
  

11	
  
“People	
  take	
  issue	
  with	
  individual	
  aspects	
  of	
  
Wikipedia	
  all	
  the	
  @me.	
  But	
  it’s	
  kind	
  of	
  hard	
  to	
  
hate	
  the	
  general	
  idea	
  of	
  a	
  free	
  encyclopedia.	
  
It’s	
  like	
  ha@ng	
  ki6ens.”	
  
	
  
-­‐	
  Jimmy	
  Wales	
  

12	
  
Dealing	
  with	
  Modern	
  IT	
  Complexity	
  

	
  
	
  
	
  

“In	
  talking	
  with	
  Gartner	
  clients	
  who	
  have	
  fast-­‐growing	
  
and/or	
  complex	
  environments,	
  we	
  see	
  that	
  it	
  is	
  
becoming	
  impossible	
  for	
  any	
  person	
  or	
  group	
  to	
  
completely	
  understand	
  how	
  everything	
  integrates	
  
together.”	
  
	
  
“Approximately	
  80%	
  of	
  mean	
  <me	
  to	
  restore	
  service	
  
(MTRS)	
  is	
  spent	
  trying	
  to	
  answer	
  the	
  ques<on	
  of	
  
what	
  changed.”	
  	
  
	
  

G.	
  Spafford,	
  	
  	
  
”A	
  Two-­‐pronged	
  Strategy	
  for	
  Stabilizing	
  IT	
  Services”,	
  
	
  27	
  February	
  2012	
  

17	
  October	
  2013	
  

13	
  
People	
  

Technology	
  

17	
  October	
  2013	
  

Process	
  is	
  cri@cal	
  
	
  
…but	
  it’s	
  not	
  enough.	
  
	
  

Process	
  

14	
  
Does	
  this	
  look	
  familiar?	
  

17	
  October	
  2013	
  

15	
  
What	
  should	
  it	
  contain?	
  

5%	
  

•  Explicit	
  Knowledge	
  
§ 
§ 
§ 
§ 
§ 

• 

	
  
Tacit	
  Knowledge	
  
§ 
§ 
§ 
§ 

95%	
  

Data	
  
Informa@on	
  
Documents	
  
Records	
  
Files	
  

Experience	
  
Thinking	
  
Competence	
  
Understanding	
  

Combining	
  these	
  forms	
  of	
  knowledge	
  through	
  
interac<on	
  of	
  human	
  beings	
  creates	
  new	
  
knowledge	
  and	
  ability	
  to	
  take	
  informed	
  ac<ons	
  	
  
16	
  
What	
  is	
  Social	
  IT	
  Collabora@on?	
  

“Social	
  IT	
  Management	
  (ITM)	
  involves	
  the	
  use	
  of	
  social	
  
collabora@on	
  processes	
  and	
  tools	
  in	
  support	
  of	
  infrastructure	
  
and	
  opera@ons	
  (I&O)	
  objec@ves.”	
  	
  

17	
  October	
  2013	
  

17	
  
What	
  is	
  Social	
  IT	
  Collabora@on?	
  
“Common	
  social	
  ITM	
  use	
  cases	
  include	
  the	
  use	
  of	
  social	
  communi@es	
  to	
  foster	
  peer-­‐
to-­‐peer	
  (P2P)	
  IT	
  service	
  support,	
  be6er	
  capturing	
  of	
  out-­‐of-­‐band	
  collabora@on	
  among	
  
IT	
  staff	
  members	
  and	
  the	
  use	
  of	
  social	
  media	
  to	
  promote	
  the	
  value	
  of	
  the	
  IT	
  
organiza@on	
  to	
  the	
  business.	
  
	
  
The	
  unstructured	
  processes	
  or	
  ac@vi@es	
  that	
  occur	
  in	
  many	
  IT	
  opera@ons	
  
organiza@ons	
  represent	
  a	
  poten<ally	
  rich	
  repository	
  of	
  organiza<onal	
  knowledge	
  
that	
  has	
  been	
  difficult	
  to	
  collect	
  using	
  tradi@onal	
  ITSM	
  products.	
  	
  
	
  
This	
  capability	
  will	
  become	
  increasingly	
  important	
  in	
  the	
  emerging	
  DevOps	
  arena,	
  as	
  
development	
  and	
  opera@ons	
  begin	
  to	
  work	
  more	
  closely	
  to	
  coordinate	
  planning	
  and	
  
build,	
  test	
  and	
  release	
  ac@vi@es.”	
  

17	
  October	
  2013	
  

18	
  
What	
  is	
  Social	
  IT	
  Collabora@on?	
  
Type	
  I	
  

Type	
  II	
  

	
  
•  Between	
  IT	
  and	
  users	
  (e.g.	
  feeds,	
  chat)	
  
•  Use	
  cases:	
  incidents,	
  requests,	
  self	
  
• 

support	
  
Value	
  =	
  @me	
  to	
  resolve,	
  customer	
  sat,	
  
support	
  efficiency	
  

17	
  October	
  2013	
  

	
  
	
  

•  Within	
  IT	
  
•  Use	
  cases:	
  knowledge	
  capture	
  /	
  sharing,	
  
• 

changes,	
  releases,	
  incidents,	
  problems,	
  
compliance,	
  DR/BC,	
  	
  
Value	
  =	
  business	
  agility,	
  lower	
  risk,	
  
resiliency,	
  and	
  much	
  more…	
  

ITinvolve	
  Confiden@al	
  

19	
  
§  Easily	
  federate	
  or	
  import	
  exis@ng	
  informa@on	
  
§  Follow	
  what	
  you	
  care	
  about	
  and	
  validate	
  informa@on	
  
through	
  peer	
  review	
  	
  
§  Organize	
  it	
  in	
  the	
  context	
  of	
  what	
  IT	
  manages	
  –	
  	
  so	
  it’s	
  
easy	
  to	
  find	
  and	
  use	
  
§  Capture	
  “tribal	
  knowledge”	
  as	
  part	
  of	
  daily	
  work	
  and	
  
collabora@ons	
  with	
  others	
  

20	
  
§  Access	
  prior	
  experience	
  in	
  the	
  context	
  of	
  the	
  issue	
  you	
  
are	
  working	
  on	
  
§  Leverage	
  visual	
  analysis	
  and	
  rela@onships	
  to	
  iden@fy	
  
likely	
  root	
  causes	
  
§  Engage	
  relevant	
  experts	
  and	
  avoid	
  “all	
  hands	
  on	
  deck”	
  
exercises	
  
§  Promote	
  collabora@ons	
  to	
  knowledge	
  and	
  easily	
  make	
  
resolu@ons	
  available	
  for	
  re-­‐use	
  

21	
  
§  Plan	
  scenarios,	
  involving	
  all	
  the	
  right	
  stakeholders	
  
§  Assess	
  and	
  visualize	
  upstream	
  &	
  downstream	
  risks	
  
§  Provide	
  risk	
  consensus	
  to	
  streamline	
  approvals	
  
A	
  Maturity-­‐based	
  View	
  
Level	
  4	
  –	
  Social	
  Driven	
  
	
  

•  Goal:	
  CSI	
  through	
  
collaboraOon	
  
•  Social	
  drives	
  process	
  
excellence	
  &	
  improvement	
  
•  Self-­‐sustaining	
  community	
  
Level	
  3	
  –	
  Social	
  Embedding	
   •  Recogni@on	
  and	
  Rewards	
  

Value	
  

	
  

Level	
  1	
  –	
  Social	
  
ExploraOon	
  
	
  

•  Goal:	
  Learning	
  
•  Ad	
  hoc	
  collabora@on	
  
•  How	
  can	
  social	
  tools	
  
improve	
  IT	
  support?	
  
Which	
  tools?	
  
•  Are	
  there	
  specialized	
  
social	
  IT	
  capabili@es?	
  

Level	
  2	
  –	
  Social	
  Add-­‐ons	
  
	
  

•  Goal:	
  Improve	
  user	
  inOmacy	
  	
  
•  1:1	
  chat	
  (IM,	
  video,	
  skype,	
  etc.)	
  
•  Private	
  groups	
  (cha6er,	
  
facebook,	
  yammer)	
  
•  Communica@on	
  policies	
  set	
  

•  Goal:	
  Improve	
  KPIs	
  (e.g.	
  
MTTR,	
  change	
  success	
  rate)	
  
•  Social	
  object	
  model	
  
•  Social	
  knowledge	
  mgmt	
  
(capturing,	
  promo@on,	
  
sharing,	
  delivery)	
  
•  Social	
  process	
  enhancement	
  
(e.g.	
  weigh-­‐in,	
  triage,	
  vCAB)	
  

Pimall	
  #2	
  –	
  Solitary	
  wall/feed,	
  “noise”	
  
Pimall	
  #1	
  –	
  Ungoverned	
  broadcas@ng	
  (e.g.	
  twi6er,	
  RSS)	
  	
  

Maturity	
  
17	
  October	
  2013	
  

ITinvolve	
  Confiden@al	
  

23	
  
The	
  State	
  of	
  Social	
  IT	
  Research	
  and	
  Adop@on	
  

“Fioy-­‐four	
  percent	
  of	
  I&O	
  
organiza@ons	
  are	
  either	
  well	
  
into	
  social	
  ITM	
  ini@a@ves	
  or	
  
planning	
  one	
  during	
  the	
  
next	
  six	
  months.”	
  

24	
  
Is	
  Social	
  IT	
  just	
  hype	
  or	
  	
  
the	
  new	
  way	
  to	
  manage	
  IT?	
  
T	
  H	
  A	
  N	
  K	
  	
  	
  Y	
  O	
  U	
  

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HDI Capital Area Leadership a

  • 2. HDI Capital Area www.hdicapitalarea.com hdi it l • Upcoming Meetings Upcoming Meetings – November 20th – How to be a Networking  Superhero Workshop with Phil Gerbyshak Superhero Workshop with Phil Gerbyshak – December 6th – Annual AOY/DST Awards  Luncheon at Maggiano s in Tysons Corner Luncheon at Maggiano’s in Tysons Corner
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  • 12. What  Is  Social  IT  and  Is  It  Really  Worth  It?   Ma6  Selheimer  
  • 13. “The  primary  and  crucial  difference  between   human  cogni@on  and  that  of  other  animal   species…is  the  ability  to  collaborate  for  the   purpose  of  achieving  shared  goals  and   inten@ons.”     -­‐  Edward  O.  Wilson   2  
  • 14. 3  
  • 15. “Man  is  by  nature  a  social  animal…anyone   who  either  cannot  lead  the  common  life  or  is   so  self-­‐sufficient  as  not  to  need  to,  is  either  a   beast  or  a  god.”     -­‐  Aristotle   4  
  • 16. 5  
  • 17. “Wisdom,  I  know,  is  social.  She  seeks  her   fellows.”     -­‐  Thomas  Jefferson   6  
  • 18. 7  
  • 19. “Imagine  a  world  in  which  every  single  person   on  the  planet  is  given  free  access  to  the  sum   of  all  human  knowledge.  That’s  what  we’re   doing.”     -­‐  Jimmy  Wales   8  
  • 20. 9  
  • 21. IT  is  Social   Quick  Quiz     §  Par@cipated  in  an  email  exchange   since  you’ve  been  here?   §  Par@cipated  in  a  conference  call  in   the  last  24  hours?   §  Par@cipated  in  a  group  face-­‐to-­‐ face  mee@ng  in  the  last  24  hours?   §  Posted  or  downloaded  a   document  from  a  shared  directory   or  sharepoint  site  in  the  last  24   hours?   10  
  • 22. What  if  you  had  a  Wikipedia   for  your  IT?   11  
  • 23. “People  take  issue  with  individual  aspects  of   Wikipedia  all  the  @me.  But  it’s  kind  of  hard  to   hate  the  general  idea  of  a  free  encyclopedia.   It’s  like  ha@ng  ki6ens.”     -­‐  Jimmy  Wales   12  
  • 24. Dealing  with  Modern  IT  Complexity         “In  talking  with  Gartner  clients  who  have  fast-­‐growing   and/or  complex  environments,  we  see  that  it  is   becoming  impossible  for  any  person  or  group  to   completely  understand  how  everything  integrates   together.”     “Approximately  80%  of  mean  <me  to  restore  service   (MTRS)  is  spent  trying  to  answer  the  ques<on  of   what  changed.”       G.  Spafford,       ”A  Two-­‐pronged  Strategy  for  Stabilizing  IT  Services”,    27  February  2012   17  October  2013   13  
  • 25. People   Technology   17  October  2013   Process  is  cri@cal     …but  it’s  not  enough.     Process   14  
  • 26. Does  this  look  familiar?   17  October  2013   15  
  • 27. What  should  it  contain?   5%   •  Explicit  Knowledge   §  §  §  §  §  •    Tacit  Knowledge   §  §  §  §  95%   Data   Informa@on   Documents   Records   Files   Experience   Thinking   Competence   Understanding   Combining  these  forms  of  knowledge  through   interac<on  of  human  beings  creates  new   knowledge  and  ability  to  take  informed  ac<ons     16  
  • 28. What  is  Social  IT  Collabora@on?   “Social  IT  Management  (ITM)  involves  the  use  of  social   collabora@on  processes  and  tools  in  support  of  infrastructure   and  opera@ons  (I&O)  objec@ves.”     17  October  2013   17  
  • 29. What  is  Social  IT  Collabora@on?   “Common  social  ITM  use  cases  include  the  use  of  social  communi@es  to  foster  peer-­‐ to-­‐peer  (P2P)  IT  service  support,  be6er  capturing  of  out-­‐of-­‐band  collabora@on  among   IT  staff  members  and  the  use  of  social  media  to  promote  the  value  of  the  IT   organiza@on  to  the  business.     The  unstructured  processes  or  ac@vi@es  that  occur  in  many  IT  opera@ons   organiza@ons  represent  a  poten<ally  rich  repository  of  organiza<onal  knowledge   that  has  been  difficult  to  collect  using  tradi@onal  ITSM  products.       This  capability  will  become  increasingly  important  in  the  emerging  DevOps  arena,  as   development  and  opera@ons  begin  to  work  more  closely  to  coordinate  planning  and   build,  test  and  release  ac@vi@es.”   17  October  2013   18  
  • 30. What  is  Social  IT  Collabora@on?   Type  I   Type  II     •  Between  IT  and  users  (e.g.  feeds,  chat)   •  Use  cases:  incidents,  requests,  self   •  support   Value  =  @me  to  resolve,  customer  sat,   support  efficiency   17  October  2013       •  Within  IT   •  Use  cases:  knowledge  capture  /  sharing,   •  changes,  releases,  incidents,  problems,   compliance,  DR/BC,     Value  =  business  agility,  lower  risk,   resiliency,  and  much  more…   ITinvolve  Confiden@al   19  
  • 31. §  Easily  federate  or  import  exis@ng  informa@on   §  Follow  what  you  care  about  and  validate  informa@on   through  peer  review     §  Organize  it  in  the  context  of  what  IT  manages  –    so  it’s   easy  to  find  and  use   §  Capture  “tribal  knowledge”  as  part  of  daily  work  and   collabora@ons  with  others   20  
  • 32. §  Access  prior  experience  in  the  context  of  the  issue  you   are  working  on   §  Leverage  visual  analysis  and  rela@onships  to  iden@fy   likely  root  causes   §  Engage  relevant  experts  and  avoid  “all  hands  on  deck”   exercises   §  Promote  collabora@ons  to  knowledge  and  easily  make   resolu@ons  available  for  re-­‐use   21  
  • 33. §  Plan  scenarios,  involving  all  the  right  stakeholders   §  Assess  and  visualize  upstream  &  downstream  risks   §  Provide  risk  consensus  to  streamline  approvals  
  • 34. A  Maturity-­‐based  View   Level  4  –  Social  Driven     •  Goal:  CSI  through   collaboraOon   •  Social  drives  process   excellence  &  improvement   •  Self-­‐sustaining  community   Level  3  –  Social  Embedding   •  Recogni@on  and  Rewards   Value     Level  1  –  Social   ExploraOon     •  Goal:  Learning   •  Ad  hoc  collabora@on   •  How  can  social  tools   improve  IT  support?   Which  tools?   •  Are  there  specialized   social  IT  capabili@es?   Level  2  –  Social  Add-­‐ons     •  Goal:  Improve  user  inOmacy     •  1:1  chat  (IM,  video,  skype,  etc.)   •  Private  groups  (cha6er,   facebook,  yammer)   •  Communica@on  policies  set   •  Goal:  Improve  KPIs  (e.g.   MTTR,  change  success  rate)   •  Social  object  model   •  Social  knowledge  mgmt   (capturing,  promo@on,   sharing,  delivery)   •  Social  process  enhancement   (e.g.  weigh-­‐in,  triage,  vCAB)   Pimall  #2  –  Solitary  wall/feed,  “noise”   Pimall  #1  –  Ungoverned  broadcas@ng  (e.g.  twi6er,  RSS)     Maturity   17  October  2013   ITinvolve  Confiden@al   23  
  • 35. The  State  of  Social  IT  Research  and  Adop@on   “Fioy-­‐four  percent  of  I&O   organiza@ons  are  either  well   into  social  ITM  ini@a@ves  or   planning  one  during  the   next  six  months.”   24  
  • 36. Is  Social  IT  just  hype  or     the  new  way  to  manage  IT?  
  • 37. T  H  A  N  K      Y  O  U