Everyone needs information, on the network and on the go. Business needs continuous access to information to support decisions and fuel innovation. IT is looking for innovative and production-ready ways to address IT complexity and inefficiencies. Learn how Hitachi cloud strategy, enabling technologies, and solutions make information accessible everywhere, meet a wide range of SLAs, requirements, and business needs, and efficiently manage and protect data while controlling costs. View this webcast, to learn: Encourage creative, ongoing collaboration with secure access to fluid content. Make information available to your staff for insightful decisions — whether it's housed internally or externally. Free your IT staff for more strategic contributions. For more information please visit: http://www.hds.com/solutions/it-strategies/cloud/?WT.ac=us_mg_sol_cld

1. YOUR CLOUD,
YOUR WAY
EXTEND YOUR I.T. TO LET
INSIGHT HAPPEN ANYWHERE
STEVE GARONE
MAY 21, 2013

2. Everyone needs information, on the network and on the go. Business needs continuous
access to information to support decisions and fuel innovation. IT is looking for innovative
and production-ready ways to address IT complexity and inefficiencies. Learn how Hitachi
cloud strategy, enabling technologies, and solutions make information accessible
everywhere, meet a wide range of SLAs, requirements, and business needs, and
efficiently manage and protect data while controlling costs.
By attending this webcast, you’ll learn to
 Encourage creative, ongoing collaboration with secure access to fluid content.
 Make information available to your staff for insightful decisions — whether it’s housed
internally or externally.
 Free your IT staff for more strategic contributions.
HITACHI CLOUD STRATEGY, ENABLING TECHNOLOGIES, AND
SOLUTIONS
WEBTECH EDUCATIONAL SERIES

3. And in the beginning, that was good.
But then…
By 2014, there will be
1 billion
applications
By 2020, there will be
42x growth in
data from 2009
Data and information must be managed for
insight and innovation in order to drive
strategic and competitive value
Explosion of data, information, applications, access points
and transactions
ALL DATA NEEDS TO BE STORED,
GOVERNED AND MANAGED

4. I.T. CHALLENGES TODAY
“Managing
unstructured data
growth is strategic
to our plans”
“There are too many
unanswered questions
around the public
cloud and big data”
“Help us maximize
our assets”
“We need a 6- to 12-
month ROI”
“Reduce my costs
(opex and capex)”
“Our data is trapped
– it’s not governed
and can’t be reused”
“It’s a world of siloes:
data, applications
and infrastructure”
DATA
GROWTH COST
COMPLEXITY

5. Increase efficiency and utilization of resources and meet
required service levels
Free data from applications and infrastructure, implement
governance, and provide information more effectively
BUT CHALLENGES CAN
BECOME OPPORTUNITIES
Discover, analyze, and leverage data to uncover new
information for competitive advantage
DATA
GROWTH
COST
COMPLEXITY

6. Information
SINGLE VIRTUALIZATION PLATFORM FOR
INFRASTRUCTURE, CONTENT AND INFORMATION
LAY A FLEXIBLE FOUNDATION
TO GROW WITH YOUR NEEDS
 ANALYTICS
 INTEGRATION
 BUSINESS
INTELLIGENCE
 BIG DATA
Infrastructure
Content
 SEARCH, DISCOVER, AND INTEGRATE
INDEPENDENT OF APPLICATIONS
 ON-DEMAND CONTENT
 ARCHIVING AS A SERVICE
 VIRTUALIZATION AND MOBILITY
 INTEGRATED MANAGEMENT
 DATA CENTER CONVERGENCE
 INFRASTRUCTURE ON DEMAND

7. EMPLOYEES WORK
DIFFERENTLY
WHAT’S NEXT … IS ALREADY HERE
 Growing data demands
 Cloud economics are real
 Proliferation of applications
and devices
 Bring their own devices and
apps
 Mobile, not tied to offices
 Expect to share and analyze
data in new ways
INFORMATION LANDSCAPE
HAS CHANGED

8. SPUR INNOVATION WITH INFORMATION USING CLOUD
IMPROVE THE TOP LINE …
 Encourage creative, ongoing
collaboration with secure access
to fluid content
 Make information available to
your staff for insightful decisions
− whether it’s housed internally
or externally

9. Lower your cost, increase your ROI
. . . AND THE BOTTOM LINE
 Free your IT staff for more strategic
contributions
‒ Lower storage management costs up
to 25% with simplified administration
‒ Increase FTE/TB ratio by 5 with
automated, superior data
management

10. CLOUD ARCHITECTURE BASED ON HCP
 HDI cluster appliances at core data
centers
 Supports HA configuration
 Large User populations
A NEW ERA OF INFORMATION
EVERYWHERE
EDGE
STORAGECONTENT CORE
 HCP at each core data center
 HCP replication of tenant/namespaces
for DR and availability
 HDI virtual machines or single
appliance nodes at remote locations
 Fast, easy to deploy.
 Provides multiple deployment options
depending on location.
MOBILE
WORKFORCE
WEB APPS AND DATA
HCP ANYWHERE

11. HITACHI CONTENT PLATFORM ANYWHERE
FILE SYNC AND SHARE FROM YOUR OWN PRIVATE CLOUD
Secure Simple Smart

12. HITACHI CONTENT PLATFORM
AND THE CONTENT CLOUD
Secure Simple Smart
ON-PREMISES INFRASTRUCTURE AS A SERVICE
Hitachi Content Platform
ONE seamless PLATFORM for data protection,
enterprise mobility, and content cloud

13. WITH HDS, CLOUD IS NOT
ONE SIZE FITS ALL
AT YOUR DATA CENTER OFFSITE DATA CENTER
Hybrid
Cloud
Private
Cloud
Traditional
Storage
Needs
OFFISITE DATA CENTER
Hosted
Cloud
HDS Storage

14. DISTINCT CLOUD SOLUTIONS TO MEET YOUR BUSINESS NEEDS
MANAGE YOUR MANY BUSINESS DRIVERS
questions
around the
hosted cloud
“
reduce my
costs
trusted
partner
Enable
 Total control of data
and its governance
 IT as a service to
meet business needs,
distribute IT costs
 Leverage HDS
technology and
solution packages
Partner
 Get all the
advantages of Hitachi
technologies and
platforms
 Leverage partners’
added value services
and applications
Deliver
 Reduce capital and
operating costs
 Pay only for what you
use
 Tailor SLAs to
different business
demands

15. E X T E N D
Enterprise
Into the Cloud
Enable
PartnerDeliver
Cloud
Transformation
Cloud
Partnership
HDS CLOUD STRATEGY
EXTEND BEYOND YOUR LIMITS

16. HDS Data Center
HITACHI CLOUD SERVICES
 Utility-based consumption and billing with elastic
capacity on demand
 Managed and hosted by HDS and built on enterprise
grade storage
 RESTful interface supports key enterprise applications
 Includes Hitachi Cloud Service for Content Archiving
‒ File tiering, file serving, and Microsoft® SharePoint®
archiving
 Available in the U.S.
Hitachi Cloud Services
Extension of the Enterprise Into a Secure, Robust Off-
Premises Cloud
Customer Site
Portal

17. Resell (HDS’s &
Providers’) HDS
Powered Cloud
Services
VALUE-ADDED CLOUD PARTNERSHIPS
Cloud Service
Provider Partners
Host, Manage and Sell
Cloud Services to
Customers
Resell
(HDS and Providers)
Cloud Services
Build and Sell (not Host)
HDS Cloud Infrastructure
to Customers and Cloud
Service Providers
Cloud Builder
Partners
Cloud Reseller
Partners
• Built on HDS cloud
infrastructure and
solutions
• Branded, hosted and
sold by the partner
• Delivers HDS and
partner value-added
services
• Example: Hitachi
Cloud Services
Provider Program
• Partners certified
specialists in
implementing HDS and
3rd-party solutions
• Targeted at end-user
organizations (private
cloud) and cloud service
providers
• Example: Infosys
• HDS- and/or partner-
provided service catalog
• HDS managed and
hosted
• White labelled by HDS,
branded by resellers
• Example: Hitachi
Cloud Services
Connection (APAC)

18. PARTNER-OFFERED PUBLIC CLOUD OFFERINGS
CLOUD SERVICE PROVIDER PARTNERS
 Built on HDS cloud infrastructure and solutions
 Branded, hosted, and sold by the partner
 Co-marketed and incentivised with HDS
 Referred by HDS sales force
HITACHI CLOUD SERVICE PROVIDER
PROGRAM
Extends the Enterprise and HDS Cloud
Portfolio Through Partner Value
Portal
Customer Site
Partner Data Center

19. CLOUD DEPLOYMENT COLLABORATION
CLOUD BUILDER PARTNERS
 Partners build and sell HDS cloud infrastructure for
end-user customers and cloud resellers
 Partners are certified specialists in implementing
solutions with 1 or more HDS and 3rd-party
technologies
 HDS training required or available
 Leverage HDS cloud reference architectures where
possible
HITACHI CLOUD BUILDER PARTNER
Private and Reseller Clouds Built by HDS and
Skilled Partners
Customer or Reseller Site

20. HITACHI CLOUD SOLD THROUGH PARTNERS
CLOUD RESELLER PARTNERS
 Service catalog covering collaboration, email, backup,
disaster recovery, records management, and VDI
 Managed and hosted by HDS
 White-labelled by HDS and branded by distributors
 Supports multiple levels of partners
 Sold by resellers based on subscriptions
 Available now in Hong Kong, Australia, and India
HITACHI CLOUD SERVICES CONNECTION
Public Compute Cloud Targeting SMB/SME
(and Remote Offices of Large Multinationals)
Data Center
Hitachi Technology
Alliances Software and
ISV Applications
Portal

21. HDS IS A TRUSTED LEADER IN KEEPING INFORMATION FLOWING
YOU KNOW CUSTOMER NEEDS,
WE KNOW ENTERPRISE
FORTUNE GLOBAL 500 COMPANIES
9/10 OF TECHNOLOGY
FIRMS
>1/2
OF ENERGY, RETAIL,
MANUFACTURING,
INSURANCE,
TRANSPORTATION, AND
FINANCIAL SERVICES
3/4 OF HEALTHCARE
AND TELCOS
82%OF FORTUNE
GLOBAL 100
 More integrated choices
 Solutions built with enterprise requirements in mind
 A focus on getting the right data to the right people, at the right time
 Higher performance infrastructure at lower TCO
– Customers use our
experience to ensure
their information is
placed strategically,
managed well, and
readily available
– They position their
company to innovate
with information

22. THE PATH TO SUCCESS IN THE CLOUD
Cloud Choice
Supporting a variety of cloud delivery
models so customers can choose the
cloud path that is right for them
Leveraging expertise and experience
of key partners to deliver value added
services in the cloud
Information Everywhere
Partner Value
Safe, ubiquitous access to data and
content regardless of where users are
and the devices they use
Your Cloud, Your Way

23. LEARN MORE ABOUT HITACHI DATA SYSTEMS SOLUTIONS FOR “YOUR
CLOUD, YOUR WAY”
HTTP://WWW.HDS.COM/SOLUTIONS/IT-STRATEGIES/CLOUD
HITACHI CLOUD SOLUTIONS SOLUTION PROFILE
HTTP://WWW.HDS.COM/ASSETS/PDF/HITACHI-CLOUD-SERVICES-FOR-
MANAGING-UNSTRUCTURED-DATA-SOLUTION-PROFILE.PDF
IDC IVIEW: “THE NEW STORAGE IMPERATIVE WITH MOBILITY AND
CLOUD”
HTTP://WWW.HDS.COM/GO/HDS-CLOUD-SOLUTIONS/
ADDITIONAL RESOURCES

24. QUESTIONS AND
DISCUSSION

25. UPCOMING WEBTECHS
 WebTechs
‒ Environmental Pressures Driving an Evolution in File Storage
Learn more about the Hitachi Content Platform portfolio including
the new HCP Anywhere for file sync and share – anywhere!
May 23, 9 a.m. PT, noon ET
‒ Hitachi Data Systems Hadoop Reference Architecture, June 12,
9 a.m. PT, noon ET
Check www.hds.com/webtech for
 Links to the recording, the presentation, and Q&A (available next
week)
 Schedule and registration for upcoming WebTech sessions

26. THANK YOU