Find out how to build and use clouds to support your business objectives. Learn about new HDS cloud solutions and services that help you create clouds for infrastructure, content and information. Simplify and accelerate your transition to clouds.

1. INCREASE YOUR IT AGILITY
AND COST EFFICIENCY WITH
HITACHI DATA SYSTEMS
CLOUD SOLUTIONS
MIKLOS SANDORFI
Chief Strategy Officer for File, Content and Cloud
November 9, 2011

2. WEBTECH EDUCATIONAL SERIES
Increase your IT agility and cost efficiency with Hitachi Data Systems (HDS)
cloud solutions
Find out how to build and use clouds to support your business objectives. Learn
about new HDS cloud solutions and services that help you create clouds for
infrastructure, content and information. Simplify and accelerate your transition to
clouds.
In this webcast, you’ll learn how to
 Gain agility and react faster to the growing and changing needs of your
business
 Reduce operational and capital costs through a flexible infrastructure that
supports cloud delivery models for IT
 Simplify and accelerate the adoption of private, hybrid and public clouds with
an integrated portfolio of HDS cloud technologies, solutions and services

3. UPCOMING WEBTECHS
 November and December
‒ Best Practices for Upgrading to Hitachi Device
Manager v7, Nov. 16, 9 a.m. PT, 12 p.m. ET
‒ How Healthcare Providers Can Realize Clinical,
Patient and IT Investment Value, Dec. 7, 9 a.m. PT, 12
p.m. ET
 Please check www.hds.com/webtech for
‒ A link to the recordings, presentations and Q and As
(available next week)
‒ Schedules and registration for upcoming WebTech
sessions

4. INCREASE YOUR IT AGILITY
AND COST EFFICIENCY WITH
HITACHI DATA SYSTEMS
CLOUD SOLUTIONS
MIKLOS SANDORFI
Chief Strategy Officer for File, Content and Cloud
November 9, 2011

5. AGENDA
 Our vision
 Hitachi Data Systems cloud strategy and portfolio
 Inspire the future

6. ALL DATA HAS VALUE
TRANSFORMING
DATA INTO INSIGHT
HOLDS THE POWER TO
CHANGE EVERYTHING

7. DATA NEEDS TO BE STORED, GOVERNED
AND MANAGED
We are experiencing an explosion of data, information,
And in the beginning, that was good.
applications, access points and transactions
But then…
Insight and innovation are strategic and
competitive imperatives derived from
data and information managed for value
By 2014, there will be By 2020, there will be
1 billion 42x growth in
applications data over 2009

8. THE INFRASTRUCTURE CHALLENGE
 Business needs Delivering better service to the business
− Speed
− Flexibility
− Lower costs
− Reliability
− Low risk
 IT response
− Figure out what’s
being asked for
− Manual provision
− No organizational
coordination
− Limited flexibility
− Reactive

9. DATA CENTER TRANSFORMATION
Physical legacy Transition to virtual
environment environment
 Reduce capital and
operational expenditures
 Increase flexibility to be more
responsive to the business
 Improve service levels
From managing infrastructure technology to providing infrastructure services
Silos of independent physical devices Virtualized
Manage physical devices independently Automated
Closed, inflexible monolithic environment Cloud-ready
Costly legacy systems Sustainable

10. REALIZE THE POTENTIAL OF
YOUR DATA AND INFORMATION
Accelerate insight and innovation with
Hitachi Data Systems cloud solutions
Building on increasing intelligence
INFRASTRUCTURE CONTENT INFORMATION
CLOUD CLOUD CLOUD
 Provides  Enables fluid  Facilitates fast,
dynamic content sophisticated
infrastructures insight

11. ELEMENTS OF INFRASTRUCTURE CLOUD
RAPID, ON-DEMAND INFRASTRUCTURE ELASTIC SCALABILITY,
DEPLOYMENT AND PLATFORM AS WHETHER DELIVERED AS
A SERVICE PRIVATE, HYBRID or PUBLIC
BUSINESS ADVANTAGES
RESILIENT, METERING AND
VIRTUALIZED CONVERGENCE OF SECURE CHARGEBACK WITH
INFRASTRUCTURE INFRASTRUCTURE SYSTEMS POLICY-BASED
AUTOMATION
ENABLING TECHNOLOGY

12. ELEMENTS OF CONTENT CLOUD
APPROPRIATE GLOBAL CONTENT MANAGEMENT RIGHT DATA FOR THE
ACCESS ON ANY DEVICE AS A SERVICE RIGHT USE, ON-DEMAND
BUSINESS ADVANTAGES
VIRTUALIZATION DISCOVERY AND SEARCH INTEGRATED LIFECYCLE
OF CONTENT INDEPENDENT OF MANAGEMENT AND
APPLICATIONS AND MEDIA CONSISTENT GOVERNANCE
ENABLING TECHNOLOGY

13. ELEMENTS OF INFORMATION CLOUD
LIVING INFORMATION AS A SELF-DIRECTED ANALYTICS
DATA SERVICE AND REPLICATION
BUSINESS ADVANTAGES
BIG DATA AND ANALYTICS INDEPENDENT ANALYTICS BLENDING
ANALYTICS SOLUTIONS OF APPLICATIONS AND STRUCTURED AND
MEDIA UNSTRUCTURED DATA
ENABLING TECHNOLOGY

14. THE WAY TO THE INFORMATION CLOUD
SOPHISTICATED INSIGHT
FLUID CONTENT
DYNAMIC INFRASTRUCTURE
INFRASTRUCTURE CONTENT INFORMATION
CLOUD CLOUD CLOUD
SINGLE VIRTUALIZATION PLATFORM
 Infrastructure virtualization  Dynamic access with data  Information
lifecycle management appreciation
 Rapid, on-demand
provisioning and  Data independence from  Data recombination
deployment applications and media for new business
 Information analytics
 Converged solutions  Unencumbered index, and self-direction
search and discover

15. AGENDA
 Our vision
 Hitachi Data Systems cloud strategy and portfolio
 Inspire the future

16. INTEGRATED PORTFOLIO ENABLES
CLOUD SOLUTIONS
CLOUD CLOUD
DEPLOYMENT DEPLOYMENT
Traditional Traditional Cloud cloud
Private Cloud Hybrid Hybrid
Private cloud Public cloud
Public Cloud
IT delivery IT Delivery
CLOUD CLOUD
DELIVERY DELIVERY
Self Service Self-service Billing Billing Metering
Metering
Converged solutions
SERVICES
GLOBAL COMPUTE NETWORK FRAMEWORK
ORCHESTRATION
Consulting
Foundation
File and content
C:C: /DEV
/DEV
ARCHIVE
ARCHIVE
BACKUP
BACKUP
Transition
Management
Storage infrastructure and technologies
Support
STORAGE VIRTUALIZATION
AND MANAGEMENT

17. STORAGE INFRASTRUCTURE AND TECHNOLOGIES
TRANSFORM THE DATA CENTER AND MAKE I.T. MORE AGILE
 Products WHY IT
‒ Hitachi Virtual Storage Platform MATTERS
‒ Hitachi Adaptable Modular Storage
‒ Hitachi Command Suite
 Best for:
‒ Virtualized core storage foundation
Cloud Requires
‒ Structured data  High availability and reliability
 Capabilities  Nondisruptive and online scaling
‒ 3D scaling  Maximized cost efficiency
‒ Server virtualization  Simplified and virtualized
management
‒ Data mobility and dynamic tiering

18. FILE AND CONTENT
SHARE, SEARCH, CONSOLIDATE, ARCHIVE AND MORE
 Products WHY IT
‒ Hitachi Content Platform MATTERS
‒ Hitachi NAS Platform, powered by
BlueArc®
‒ Hitachi Data Ingestor
‒ Hitachi Data Discovery Suite
 Best for
‒ Unstructured data Cloud Requires
 Capabilities  Data independence from
applications
‒ Automated tiering and migration
‒ Intelligent object store  Standard connectors into cloud
‒ Cloud on-ramp  Data lifecycle management
‒ Search and discovery  Security and compliance
‒ Archiving
‒ Encryption (data at rest)

19. CONVERGED SOLUTIONS
SIMPLIFY AND ACCELERATE YOUR CLOUD ADOPTION
 Products WHY IT
‒ Hitachi storage MATTERS SOFTWARE COMPUTE
‒ Hitachi Compute Systems
‒ Network (partners)
 Best for STORAGE NETWORK
‒ Converged infrastructure
‒ Infrastructure cloud Cloud Requires
 Capabilities  Secure segregation of users
‒ Integrated servers, storage,  Predictable, repeatable,
networking and systems reliable results
management
 Scale to support users
‒ Scale up and scale out
‒ High performance

20. INFRASTRUCTURE CLOUD
ADOPT AT YOUR OWN PACE IT services blended
into a unified
framework
Future architectures
and designs
Systems Maturity
management curve
integration
Orderable SKU
with validated
bundles
BOM and
integration
deployment
guides
Legacy
Level of
cloud
Reference Hardware Management Services delivery
architecture integration integration integration
Hitachi solutions Hitachi
Hitachi Data built on Converged Hitachi Unified
Hitachi private
Systems Microsoft® Platform for compute
examples cloud services
Private Cloud Microsoft® platform
Fast Track Exchange 2010

21. FLEXIBLE OFFERINGS AND PACKAGES
CLOUD AT YOUR OWN PACE
HDS CLOUD STACK
 Hitachi Data Systems services
(optional)
‒ Fully managed private cloud
HDS services
‒ Pay-per-use model
‒ Augments staff
 Management portal (optional) Self-service
‒ Self-service management portal
‒ Billing and metering
‒ Reporting
 Cloud solution packages Solution Existing
‒ Bundled solution for quick packages infrastructure
deployment
‒ Leverage existing technology for
investment protection

22. HITACHI CLOUD SERVICES
 Private cloud located at
Your data center
customer site
 Remotely managed by Hitachi
data services
Private cloud
 Offered as pay-per-use
 Private cloud services FILE ARCHIVE
‒ Private file tiering UPDATE
PRIMARY FILE
‒ File serving NEW
SHAREPOINT
‒ Microsoft SharePoint archiving NEW

23. TACKLING UNSTRUCTURED DATA CHALLENGES
USE CASE-DRIVEN APPROACH
Traditional delivery
 OVERVIEW
‒ File or Microsoft SharePoint data is moved FILE
SHAREPOINT
Backups
SHARES
into a central cloud environment
• Users maintain online access to content
• Files are accessed using a placeholder, or
stub file
‒ Includes self-service management portal
‒ Delivered as CAPEX or OPEX
 BENEFITS
‒ Reduces cost and complexity
‒ Simplifies management
‒ Reduces backup time and volume
‒ Supports on-demand capacity requests Cloud
‒ Enables chargeback based on utilization

24. NEXT FRONTIER OF INFORMATION CLOUD
HARNESSING CONTENT EXPLOSION FOR ACTIONABLE INFORMATION
 Challenge
‒ Tremendous data volumes
 Goal
‒ Create actionable information by sharing, comparing, analyzing and
visualizing data more holistically
Hitachi Data Systems storage and
compute strategy for big data
- Storage and analytics platform in one
- Store and process both structured and
unstructured data in parallel, at scale

25. WHERE IS THE INFORMATION CLOUD HEADED?
EXTREME INFORMATION MANAGEMENT AND RIPPLE ANALYTICS
 Make use of information
ripples
‒ Basis of recombination
‒ Interaction points represent
new information
‒ Super-connected cloud
world means farther rippling
and more interaction
 Advanced intelligence
‒ Evolved analytics and
information management
‒ Beginnings of living data

26. CLOUD AT YOUR OWN PACE
 Start with low-risk adoption
 Gain experience and document success metrics
 Coordinate best practices and resources
 Move into cloud at your own pace
Deliver up the
value chain
Business-
critical
Business apps apps and data
and data
File tiering,
backup and
archive
Required control and SLAs

27. BUILDING A FOUNDATION FOR THE FUTURE
ENABLE LOW-RISK CLOUD AT YOUR OWN PACE
 Supports multiple-use cases from
the same cloud infrastructure Hybrid
‒ Storage as a service (such as
archive, file, backup, disaster
recovery) Private Public
‒ Infrastructure as a service
SAAS
‒ Platform as a service
‒ Software as a service IAAS PAAS
 Leverages existing investments STAAS
 Doesn’t create additional silos
 Provides a foundation that enables HDS CLOUD STACK
secure inclusion of hybrid and
public delivery

28. HITACHI DATA SYSTEMS SOLUTIONS: BENEFITS
 Enable just-in-time consumption
Save OPEX, CAPEX  Reduce management overhead
 Save on hardware and licensing fees
 Consolidate more, improving efficiency
Maximize utilization  Free up primary systems
 Align information to IT based on value
 Grow or shrink capacity on demand
Gain agility  Speed time to value and time to market
 Proceed at your own pace
Protect investments  Increase return on assets by extending useful life
 Enable multiple Hitachi QoS tiers
Achieve SLAs  Achieve nondisruptive upgrades
 Improve up time

29. AGENDA
 Our vision
 Hitachi Data Systems cloud strategy and portfolio
 Inspire the future

30. WE ALL WANT TO INSPIRE THE FUTURE
This is your story.
What will you add?
We inspire greatness by helping people
bring data to life as meaningful information

31. IMAGINE WHAT WE COULD DO
“We could react faster and get
the right product to the right
places if the right resources
were always ready.”
“We could confidently make
our next acquisition if we had
all the right information at our
fingertips.”
“We could curb the next
pandemic if relevant insights WITH
bubbled up from all the
available information.”
BETTER
INSIGHT

32. QUESTIONS AND
DISCUSSION

33. UPCOMING WEBTECHS
 November and December
‒ Best Practices for Upgrading to Hitachi Device
Manager v7, Nov. 16, 9 a.m. PT, 12 p.m. ET
‒ How Healthcare Providers Can Realize Clinical,
Patient and IT Investment Value, Dec. 7, 9 a.m. PT, 12
p.m. ET
 Please check www.hds.com/webtech for:
‒ A link to the recordings, presentations and Q and As
(available next week)
‒ Schedules and registration for upcoming WebTech
sessions

34. THANK YOU