Accelerate breakthrough insights across your organization with Microsoft SQL Server 2012 Data Warehouse running on the mission-critical and ready-to-deploy Hitachi server-storage-networking platform, Hitachi Unified Compute Platform. Amplify infrastructure performance with Hitachi and Microsoft SQL Server 2012 Fast Track Data Warehouse xVelocity in-memory technologies. Learn how your organization can extract 100 million+ records in 2 or 3 seconds versus the 30 minutes required previously. With SQL Server 2012 Fast Track Data Warehouse and Hitachi software, your organization will be able to leverage a data platform that processes any data anywhere. View this webcast and learn:How to reduce deployment time with ready-to-deploy solutions that have been engineered and pre-configured by Hitachi and validated by the Microsoft Fast Track Data Warehouse program. How Hitachi and Microsoft have optimized performance for your data warehouse requirements. How your organization can realize immediate ROI from your data warehouse investment. For more information on Hitachi Unified Compute Platform please visit: http://www.hds.com/products/hitachi-unified-compute-platform/?WT.ac=us_mg_pro_ucp

1. MICROSOFT SQL SERVER 2012 DATA WAREHOUSE ON
HITACHI CONVERGED PLATFORM
CHRIS MARSH
SENIOR SOLUTIONS MARKETING MANAGER
CLAUDE LORENSON, PH.D.
DIRECTOR OF PRODUCT MANAGEMENT, SQL SERVER BUSINESS
GROUP
NOVEMBER 2012

2. WEBTECH EDUCATIONAL SERIES
Accelerate breakthrough insights across your organization with Microsoft SQL Server 2012 Data
Warehouse running on the mission-critical and ready-to-deploy Hitachi server-storage-networking
platform, Hitachi Unified Compute Platform. Amplify infrastructure performance with Hitachi and
Microsoft SQL Server 2012 Fast Track Data Warehouse xVelocity in-memory technologies. Learn how
your organization can extract 100 million+ records in 2 or 3 seconds versus the 30 minutes required
previously. With SQL Server 2012 Fast Track Data Warehouse and Hitachi software, your organization
will be able to leverage a data platform that processes any data anywhere.
By attending this webcast, you’ll learn
• How to reduce deployment time with ready-to-deploy solutions that have been engineered and pre-
configured by Hitachi and validated by the Microsoft Fast Track Data Warehouse program
• How Hitachi and Microsoft have optimized performance for your data warehouse requirements
• How your organization can realize immediate ROI from your data warehouse investment
MICROSOFT SQL SERVER 2012 DATA WAREHOUSE ON HITACHI
CONVERGED PLATFORM

3. Claude Lorenson, Ph.D.
Director of Product Management, SQL Server Business Group

4. AGENDA
Trends and Introduction of SQL Server 2012
Overview of Customer Demand-DW Vision
Market, Business Status, Fast Track DW RA
Value of Microsoft-Hitachi together

7. Over 130,000

9. You’re at a station in an unfamiliar city on business and your
train is delayed
Your smart phone, aware of the delay, alerts you to the fact that
you will be late for your scheduled meeting
It offers to direct you to a bus stop, calculating that you can still
arrive on time by taking the next bus
Instead you decide use an app on your phone that contacts local
cab firms and automatically orders a car from the company that can
get to you fastest
The cab locates you by GPS, gets you to your meeting on
time, and the fare is paid automatically via your phone

10. It’s all about the data warehouse
Availability
Performance
Scale
Delivery
Scale to house
massive volumes of
data from multiple
sources
Answer complex
queries almost
instantly
Ensure that the
service remains
available at all times
Deliver accurate
information to any
device, any time, and
any place

11. Where are we now?
Transport for London has
already implemented a
Microsoft solution that offers
real-time journey options
through mobile devices,
making it faster and simpler
for travellers to find their way
around in this very large city
“Portable and mobile devices in people’s hands are a great way to help customers benefit from
our data. Our challenge is to get information to people in a way that helps them make their
journeys better, faster, and less stressful.”
- Michael Gilbert, Chief Technology Officer, Transport for London

12. WHY SQL SERVER FOR DATA WAREHOUSING?
power and scalability
…the reliability to ensure virtually 100% availability
Plus … Increased
productivity with
integrated tools
Credible and
consistent data with
built-in EIM
Easy to use,
familiar BI tools
Reference
architectures and
appliance options
Fastest time to
solution
Low cost of acquisition,
operation, and
maintenance
Fast insights with
built-in analysis and
reporting

13. LEADERS IN BOTH DATA WAREHOUSING AND BI
Challengers Leaders
Niche players Visionaries
Completeness of Vision
Abilityto
Execute
Gartner
“Microsoft exhibits one of the best value propositions on the market with a low cost and a highly
favorable price / performance ratio”
- Gartner, February 2012
[Gartner, Inc., Magic Quadrant for Data Warehouse Database Management Systems Magic Quadrant, Mark A. Beyer, Donald Feinberg, Merv Adrian, Roxane Edjlali, February 6, 2012.
The Magic Quadrant is copyrighted 2012 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how
certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only
those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this
research, including any warranties of merchantability or fitness for a particular purpose.
Challengers Leaders
Niche players Visionaries
Completeness of Vision
Abilityto
Execute
Data Warehousing Business Intelligence
As of February 2012
As of February 2012

14. 14

16. BREAKTHROUGH PERFORMANCE AT MASSIVE SCALE
– Wolfgang Kutschera, bwin.party

17. Enterprise Ready
ENTERPRISE CLASS AVAILABILITY
- Paul Gleason, VP SQL Administration Team

18. LOWEST TOTAL COST OF OWNERSHIP
Save hundreds of thousands on new licence and maintenance costs by migrating to SQL Server
Fastest time to solution with Appliances or RAs
Save hundreds of thousands of dollars on new license and
maintenance costs
Monitor HW and SW with single tool
Key components of Business Intelligence and Enterprise
Information Management at no extra cost
Open industry hardware your staff already knows
-Dale Danilewitz, CIO, AmerisourceBergen
Save Hundreds of Thousands of Dollars

19. Flexibility and Choice
19
Customers acquire and tune the software
to their own hardware without guidance.
Offerings
• SQL Server 2012
• SQL Server 2008 R2
Effort to build
Tuning
Flexibility in
configuration
Initial Price
Investment
Variable to High
Mid
High
Low
Deliver hardware and software separately
containing pre-tested, pre-tuned configuration
best practices
Offerings
• Fast Track for SQL Server 2012
• Fast Track for SQL Server 2008
R2
Effort to build
Tuning
Flexibility in
configuration
Initial Price
Investment
Low
SW
Low - Mid
Mid
HW

20. REFERENCE ARCHITECTURES
Choice of Form Factors: Eliminate planning and deployment times
Pre-tested and tuned reference architectures based on
commodity hardware from major partners
Certified with 10+ open industry standard HW partners
.”
- Large Fast Track customer
Fast Track Data Warehouse

21. “We anticipate huge data growth across all of our properties, and SQL
Server Fast Track Data Warehouse gives us confidence that we can meet
any scalability needs that arise.”
- Jordan Zommick, Las Vegas Sands

22. Benefits
REFERENCE ARCHITECTURES
Guided-Build Data Warehouse with Fast Track
Hasan Rahmi Atılganer, Data Process Manager
Tom Grina, CFO

23. Microsoft and Hitachi Data Systems (HDS)












24. © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions,
it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

25. HITACHI SOLUTIONS FOR MICROSOFT SQL SERVER
2012 FAST TRACK DATA WAREHOUSE
CHRIS MARSH
SENIOR SOLUTIONS MARKETING MANAGER
NOVEMBER 2012

26. HITACHI SOLUTIONS FOR
MICROSOFT SQL SERVER 2012
FAST TRACK DATA WAREHOUSE
CHRIS MARSH
SENIOR SOLUTIONS MARKETING MANAGER
NOVEMBER 2012

27.  Microsoft SQL Server
Performance on Hitachi
Unified Compute Platform
 Scalability and Reliability
solutions for Microsoft SQL
Server Data Warehouse
environment
 Hitachi-Microsoft partnership
overview
HITACHI SOLUTIONS FOR MICROSOFT SQL SERVER FAST TRACK DATA WAREHOUSE
AGENDA

28.  A system must be optimized and
balanced
- Servers with storage to process
complex queries
- Right amount of CPUs working with
storage performance for the
complexities of data warehouse
workloads
 Number of users, amount of
scanned data, concurrency and data
affect data warehouse performance
PERFORMANCE
PERFORMANCE CHALLENGES − MICROSOFT SQL
SERVER DATA WAREHOUSE

29. Hitachi Solutions
for
Microsoft SQL Server
Fast Track
Data Warehouse

30.  Hitachi Compute Rack 220H
− 16 cores
− 192GB memory
− 8 x 8Gb/sec HBA ports
 Hitachi Unified Storage 150
− 32Gb cache
− 115 x 900Gb 10K Disk
− RAID 10 (3D+3D)
 48.5TB; initial usable capacity
32TB
 Passed Microsoft SQL Server
2012 Fast Track validation
ENTRY-LEVEL DATA WAREHOUSE “SMALL
CONFIGURATION”

31.  Compute-storage-networking elements
 RAID group details
 Benchmarked SQL Server DW data
− SQLIO disk subsystem benchmark tool
− Benchmark 1 – 50MB file size
− Benchmark 2 – 35GB file size
− Validation for low latency and high data
throughput
 Results
− Benchmark 1 – 50MB file size: 6200MB/sec
− Benchmark 2 – 35GB file size: 4500MB/sec
− Low Latency: 0.06 – 0.18 ms Available at www.hds.com
COMPLETE REFERENCE ARCHITECTURE
HITACHI PUBLISHED PERFORMANCE

32. HITACHI DATA AVAILABILITY FOR
MICROSOFT SQL SERVER DATA
WAREHOUSE
 Hitachi HUS 150 is a midrange
storage solution with a 99.999%
uptime rating
 Redundancy: More than 1 path
from storage to server for data
availability
HITACHI DATA AVAILABILITY – MICROSOFT SQL SERVER
FAST TRACK DATA WAREHOUSE

33.  99.999% uptime rating
 High-availability systems
 Disaster recovery and business continuity
SCALABILITY: DATA VOLUMES GROW
 Increases in data sources, e.g., ERP,
 non-human data, machine-to-machine data
 Remote offices/branch offices have data too
 More end users want access
DATA WAREHOUSING BECOMES BUSINESS-
CRITICAL AND MISSION-CRITICAL
GROWING REQUIREMENTS

34. Hitachi Solutions for
Growing Data Volumes and Reliability
“Medium”
“Large”
Disaster Recovery and Business Continuity

35. HITACHI COMPUTE BLADE 2000
 Two X57 blades
 32 cores
 512GB memory
 8 x 16Gb/sec HBA ports
(2) HITACHI UNIFIED STORAGE 150
 32Gb cache
 208 x 600Gb 10K disk
 RAID 10 (3D+3D)
 16 x 8GB/sec FC ports
ENTRY-LEVEL DATA WAREHOUSE “MEDIUM
CONFIGURATION”

36. HITACHI COMPUTE BLADE 2000
 Four X57 blades
 64 cores
 768GB memory
 16 x 16Gb/sec HBA ports
(4) HITACHI UNIFIED STORAGE 150
 32Gb cache
 416 x 600Gb 10K disk
 RAID 10 (3D+3D)
 32 x 8GB/sec FC ports
ENTRY-LEVEL DATA WAREHOUSE “LARGE
CONFIGURATION”

37. RELIABILITY FOR DATA AVAILABILITY
 High-availability configurations for
data warehouses enable end users
to get access in case of unplanned
downtime
 Business continuity solutions for
data warehouses replicate data to a
2nd or 3rd site for data availability
RELIABILITY

38. HITACHI UNIFIED COMPUTE PLATFORM
SMALL
NON-HA
 Single CR 220 Server
 Hitachi Unified Storage up to 18TB
 Non-HA remote office/branch office
SMALL
HA
 2-node CR 220 server cluster + FSW
 Hitachi Unified Storage up to 18TB
 Highly available remote office/branch office
MEDIUM
HA
 Up to 8-node CB 500 traditional blade server cluster
 Hitachi Unified Storage 10TB up to 80TB
 Highly available data center data warehouse hub
LARGE
HA/BC
 Dual 64-core CB 2000 SMP blade 2-node+clusters
 Hitachi Unified Storage 20TB up to 1PB
 Highly available data center data warehouse hub
HITACHI SOLUTIONS FOR SQL SERVER DW

39. SQL HIGH-AVAILABILITY GROUP ON 4-NODE MULTI-SITE CLUSTER
ROBO
ROBO
SQL DB
ROBO
SQL DB
ROBO
SQL DB
ROBO
SQL DB
ROBO
SQL DB
ROBO
SQL DB
Site A Site B
Up to 1PB Storage
For Each SMP Server
ROBO
SQL DB
ROBO
SQL DB
ROBO
SQL DB
ROBO
SQL DB
ROBO
SQL DB
ROBO
SQL DB
Up to 200 km (125 miles)
Up to 1PB Storage
For Each SMP Server
SYNCHRONOU
S REPLICATION
LARGE MICROSOFT SQL SERVER DATA WAREHOUSE
FAST TRACK BUSINESS CONTINUITY ARCHITECTURE

40. Asynchronous
Replication
Asynchronous
Replication
SQL FAILOVER
STANDBY SERVERS
ROBO
SQL
DB
SYNCHRONOU
S REPLICATION
Site A Site B
ROBO
SQL
DB
Up to 200 km
(125 miles)
LIVE
DATABASE
LIVE
DATABASE
LARGE MICROSOFT SQL SERVER FAST TRACK
3-SITE REPLICATION WITH DELTA RESYNC

41.  Strategic partners since 1989
 Microsoft Gold Certified partner
- Joint road maps and development
- Participation in developer programs,
pre-testing, validation and certification
 Hitachi Data Systems maintains presence at
Microsoft HQ
- Hitachi equipment for demonstrations,
development, and benchmarking
- Technical personnel, project managers, systems
engineers, and architects
- Alliance management
HITACHI−MICROSOFT RELATIONSHIP

42. QUESTIONS AND
DISCUSSION

43. UPCOMING WEBTECHS
 Stay tuned for new WebTechs in January 2013!
 Check www.hds.com/webtech for
‒ Links to the recording, the presentation and Q&A (available
next week)
‒ Schedule and registration for upcoming WebTech sessions

44. THANK YOU