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PRESENTATIE MARKETINGPLAN 2012-2013




Friday, December 7, 12
JOHN AARTS
                         Wethouder Economische Zaken




Friday, December 7, 12
MIRJAM DEPONDT
                          Voorzitter Raad van Toezicht




Friday, December 7, 12
MARCEL KNOLS
                          Directeur VVV Maastricht




Friday, December 7, 12
WAT IS ONZE MISSIE




Friday, December 7, 12
Friday, December 7, 12
Friday, December 7, 12
WAAROM DOEN WE DAT




Friday, December 7, 12
AANTREKKELIJKE STAD
Friday, December 7, 12
“ MAASTRICHT IS HEERLIJK OM TE...”
                                     Ilse, te gast in Maastricht, op Zoover




Friday, December 7, 12
HOE DOEN WE DAT




Friday, December 7, 12
VERLEIDEN




Friday, December 7, 12
PR




Friday, December 7, 12
CULTUURZOMER


                            13-25 March 2012
                         www.duringtefaf.com

                                                                   122 dagen vol cultuur.
                                                                   Kijk, luister en geniet!
                                                                   www.cultuurzomermaastricht.nl




                         26 t/m 29 oktober
                         Proef de smaak en passie
                         van wijnmakers in Maastricht
                         en de Euregio.                                Laat je betoveren
                         www.chateaumaestricht.nl                      30 november t/m 1 januari
                                                                       www.magischmaastricht.nl




Friday, December 7, 12
WIE DOET DAT




Friday, December 7, 12
Friday, December 7, 12
ANKERWAARDEN




Friday, December 7, 12
BETROUWBAARHEID

                           MEERWAARDE



Friday, December 7, 12
SAMEN MET




Friday, December 7, 12
“DE AANWEZIGHEID VAN TOONAANGEVENDE
              KUNSTOPLEIDINGEN...”
                               Branko Popovic, Fashionclash




Friday, December 7, 12
“SAMENWERKEN DOE JE UIT OVERTUIGING...”
                         Harry Beaumont, Hotel Beaumont




Friday, December 7, 12
VERBINDEN




Friday, December 7, 12
ROBERT HOOGENBOOM
                         Marketing & Communicatie




Friday, December 7, 12
Friday, December 7, 12
PASSIE & BELEVING




Friday, December 7, 12
PASSIE & BELEVING
                         BETROUWBAARHEID




Friday, December 7, 12
PASSIE & BELEVING
                         BETROUWBAARHEID
                         VERBINDEN


Friday, December 7, 12
2012




Friday, December 7, 12
“SAMEN MEER REALISEREN...”
                                 Paul ten Haaf, Centrummanagement




Friday, December 7, 12
4 VAN DE 4 SEIZOENEN




Friday, December 7, 12
13-25 March 2012
                         www.duringtefaf.com




Friday, December 7, 12
Friday, December 7, 12
CULTUURZOMER




                         122 dagen vol cultuur.
                         Kijk, luister en geniet!
                         www.cultuurzomermaastricht.nl




Friday, December 7, 12
Friday, December 7, 12
Friday, December 7, 12
26 t/m 29 oktober
                         Proef de smaak en passie
                         van wijnmakers in Maastricht
                         en de Euregio.
                         www.chateaumaestricht.nl




Friday, December 7, 12
Belangrijkste GaultMillau 2013 Awards naar   2013, Chef van het Jaar en Belofte van
                                                                              het Jaar gingen respectievelijk naar
                                 Paul van de Bunt en Jos Grootscholten        Paul van de Bunt (De Leuf, Ubachs-
                                                                              berg) en Jos Grootscholten (Perceel,
                                                                              Capelle a/d IJssel). GaultMillau con-
                                                                              stateert dat veel restaurants de crisis
                                                                              het hoofd bieden door te focussen op
                                                                              duurzaamheid en prijs-kwaliteit.


                                                                              de feestelijke en druk bezochte awards-
                                                                              ceremonie vond dit jaar voor het eerst
                                                                              plaats in theater aan het vrijthof in maas-
                                                                              tricht. de presentatie was in handen van
                                                                              simone van trier en de heer onno hoes,
                                                                              burgemeester van maastricht, hield een
                                                                              korte inleiding waarin hij het gastro-
                                                                              nomische en gastvrije karakter van de
                                                                              provinciehoofdstad     benadrukte.  ook
                                                                              Gouverneur theo bovens en Guido
                                                                              wevers, artistiek directeur van mch2018
                                                                              namen het woord.

                                                                              Lees verder op pagina 8.



Château Maestricht daverend succes
De organisatie van het tweedaagse wij-
nevenement Château Maestricht hoop-
te te kunnen rekenen op 1500 bezoe-
kers per dag. Na afloop stond de teller
voor 27, 28 en 29 oktober op een to-
taal van bijna 9000 bezoekers. Maas-
tricht was deze dagen in de ban van de
Limburgse en euregionale wijnbouw, de
verkiezing van de Beste Limburgse wijn
van Château Maestricht door de Wine &
Food Association en de uitreiking van de
Awards van restaurantgids GaultMillau.
Gezien het onverwacht grote succes van
de eerste editie is een vervolg in okto-
 ber 2013 zeker.
Friday, December 7, 12
“CHÂTEAU MAESTRICHT IS EEN PRACHTIGE...”
                         Math Bollen, Wijngoed Hoeve Nekum




Friday, December 7, 12
Laat je betoveren
                         30 november t/m 1 januari
                         www.magischmaastricht.nl




Friday, December 7, 12
Friday, December 7, 12
Friday, December 7, 12
Friday, December 7, 12
“SAMEN MET OA VVV MAASTRICHT WERKEN...”
                         Monique Jongen, Stichting Vrijthof Mooi




Friday, December 7, 12
ONLINE




Friday, December 7, 12
Friday, December 7, 12
Friday, December 7, 12
“ALS WINKELIER BEN IK BLIJ MET...”
                                            Bert Garnier, de Chauvinis




Friday, December 7, 12
mediawaarde: €170.000




                                                  bereik: 1.2MIO lezers

                                                 Beelden toevoegen uit FREE PR,
                                                 ADVERTORIALS

                         mediawaarde: €130.000
Friday, December 7, 12
“SINDS ONZE OPENING ALS SELEXYZ
                    DOMINICANEN IN 2006....”
                                 Ton Harmes, Selexyz Dominicanen




Friday, December 7, 12
culture, shopping et dé
                   DU 26 AU 29 OCTOBRE :                                               OUVERT
                   CHÂTEAU MAESTRICHT                                                  TOUS LE
                   Lieu de rencontre du vin, de la                                     NOVEMB
                   gastronomie et de la culture.                                       Les magasi
                                                                                       ouverts à p



             Info P en temps réel : utilisez le site Internet de Maastricht Bereikbaar | P

et délices culinaires
UVERTURE DOMINICALE :
OUS LES DIMANCHES DE
OVEMBRE ET DÉCEMBRE
s magasins dans le centre sont
verts à partir de 12h00.
                                                            Le secret shopping entre le Vrijthof
                                                                   et la Place du marché


baar | Pour toutes les informations sur le shopping à Maastricht: www.shoppenmaastricht.nl
 Friday, December 7, 12
Enjoy our flavours                                          Limburg Lust for life




                                         foto: Paul Mellaart
                                                               If Maastricht becomes the European Capital of Culture in
                                                               2018, the city & the surrounding Meuse-Rhine Euregion
                                                               will further develop a programme that will make the
                                                               best possible use of the many different opportunities
                                                               presented by the Euregion!
                                                                        Four programme lines have been developed to
                                                               this end. Four programme lines that offer a framework for
                                                               a large number of cultural activities; that facilitate the
                                                               discovery, perception, and utilisation of the many
                                                               languages, the diversity of images, and the many different
                                                               cultures. The discovery of the many flavours and aromas
                                                               from this region forms part of the culture of the Euregion,




                                         foto: Kenneth Tan
                                                               too. The gastronomic experience of the Euregion is a
                                                               culinary voyage of discovery, both enriching and
                                                               connecting people.
                                                                        We speak many languages, we express ourselves
                                                               in many images, we enjoy many different food and
                                                               flavours, yet we all understand each other.
                                                                        So: enjoy the wonderful flavours of the Euregion!




                                                               For further information: euregio2018.eu/en
                                                               Brought to you by: Patisserie Royale / royale.nl
                         Lust for life
                                                               vvvmaastricht.nl - vvvzuidlimburg.nl - liefdevoorhetleven.nl




Friday, December 7, 12
“MAASTRICHT EN REGIO NEMEN EEN
              UITZONDERLIJKE PLAATS IN...”
                         Jaap van Royen, Intendant Amateurkunsten




Friday, December 7, 12
Kyra
   schilder t,
                                                          eeg
                                       d: 8 jaar Uit: De H
                           Haaf Leeftij                  t!
           Naam: Kyra ten              aan  Toon je talen
                       rt en doet mee
           Wat: schilde




Friday, December 7, 12
Friday, December 7, 12
2013




Friday, December 7, 12
Friday, December 7, 12
Friday, December 7, 12
Friday, December 7, 12
FOTO Antwerpen???




Friday, December 7, 12
Friday, December 7, 12
Friday, December 7, 12
Friday, December 7, 12
CULTUURZOMER


                            13-25 March 2012
                         www.duringtefaf.com

                                                                   122 dagen vol cultuur.
                                                                   Kijk, luister en geniet!
                                                                   www.cultuurzomermaastricht.nl




                         26 t/m 29 oktober
                         Proef de smaak en passie
                         van wijnmakers in Maastricht
                         en de Euregio.                                Laat je betoveren
                         www.chateaumaestricht.nl                      30 november t/m 1 januari
                                                                       www.magischmaastricht.nl




Friday, December 7, 12
ONLINE & OFFLINE




Friday, December 7, 12
Friday, December 7, 12
Friday, December 7, 12
CONTENT




Friday, December 7, 12
Friday, December 7, 12
PARTNERS




Friday, December 7, 12
“HET OPZETTEN VAN EEN NIEUWE
                           LUCHTVAARTMAATSCHAPPIJ...”
                                   Hamid Kerboua, Maastricht Airlines




Friday, December 7, 12
Friday, December 7, 12
PRESENTATIE MARKETINGPLAN 2012-2013




Friday, December 7, 12
Friday, December 7, 12
DANK U




Friday, December 7, 12

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VVV Maastricht outlook 2013 & results 2012