1. Workplace
Wellness
Action items Public Health Needs to
Know about the Business Workplace
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

2. • Living beyond the project through coalition
building
• Business relationships are essential for long-term
sustainability
• Getting in the door is the crucial step
• Public health is the glue that keeps the coalition
together
What I’ll talk about
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

3. 1. Leverage your network
2. Build a coalition. Own it.
3. Bring in the Big Dogs
4. Understand small business
5. Elected officials are your allies (all of
them)
6. Make PR work for you
7. Competitions will open doors
8. Find a connector
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

4. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

5. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

6. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

7. As marketers, the public health community is great at public
health
• The
magic
is
in
coali.on
building,
crea.ng
cri.cal
mass
• Who
are
your
friends?
• What
do
you
have
in
common?
• What
can
you
do
for
them?
• What
can
they
do
for
you?
• Formally
organize
• Communicate
#1 Build and leverage
PARTNERSHIPS
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

8. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

9. #2 BUILD A COALITION
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

10. FISHBOWL FOCUS GROUPS
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

11. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

12. • Large businesses will add to your
coalition.
• Expertise
• Funding
• Clout
• You just need one to prime the pump
#3 BRING IN THE BIG DOGS
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

13. • Meet them on their terms
• Internal audiences: managers & champions
• Start with outcomes, not process
ü It is about COST
• Use intermediaries
• Think narratives. Tell stories
#4 UNDERSTAND
SMALL BUSINESS
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

14. Health care costs remain at the top of the list
of concerns executives have about their firms.
Top Tier Concerns Ranked By % Concern (8-10)
The costs of health care
coverage (1/2 Sample)
Government policies and
regulations
The impact of President
Obama’s health care
reform plan (1/2 Sample)
Federal, state and
local taxes
Slide 15
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

15. And, health care concerns have steadily
increased since our first survey in December.
December January January
% Concerned (8-10)
2008 2010 2011
The costs of health care coverage (1/2 sample) 64% 68% 71%
Government policies and regulations n/a 57% 61%
Federal, state and local taxes 55% 64% 56%
The financial stability of key customers 41% 29% 25%
The availability of capital and credit 23% 32% 25%
Increased competition from foreign sources 18% 27% 20%
Lack of qualified workers (1/2 sample) 17% 14% 18%
The financial stability of vendors 17% 20% 15%
Costs of employee salaries and benefits, not
including health insurance
18% 16% 15%
Small Business is Ready
The ability to attract and retain qualified
workers (1/2 sample)
22% 19% 14%
Slide 17
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

16. Health care is the most important factor when it
comes recruiting new employees.
“Please tell me how important that particular factor is to your firm in attracting
workers, using a one to ten scale where one means that factor is NOT IMPORTANT
AT ALL and where ten means that factor is VERY IMPORTANT.”
% Important In Recruiting New
Top Recruitment Factors Ranked By Employees
% Important (8-10)
2009 2010 2011
Affordable Health Care 39% 39% 45%
Competitive Benefits Package 35% 32% 31%
Salary and Wage Expectations 43% 38% 29%
Flexible Work Schedules 32% 30% 20%
Slide 19
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

17. And, the percentage of firms taking a more
active role in employee health and other
initiatives is unchanged from two years ago.
“Are you taking a more active role in the health of your employees by offering
wellness programs or other initiatives?”
Slide 23
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

18. Bit
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

19. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

20. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

22. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

23. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

24. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

25. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

28. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

29. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

30. • They are NOT just about
funding
• Wellness is not partisan
• They are a nexus to all other
groups in the ecosystem
• They care about policy, but
health care is radioactive
• Think of their self interest
• They are not JUST about
funding
# 5 Befriend Elected Officials
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

31. • Talk to reporters yourself. Find the right person
and call her/him?
• Boil your message to one line (the elevator pitch)
• VALUE/FACT/ACTION
• Narrative: Have a story to tell that includes a
real-world example
• Sell it on their terms
#6. PR IS NOT RADIOACTIVE
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

32. VISUALS
Immediacy
DEPTH
AUDIENCE
DIRECT
Colorful
plant
Your
voice
Colorful
plant
“Re-­‐purpose”
Well-­‐spoken
Well-­‐spoken
Well-­‐spoken
interviewees
interviewees
interviewees
Easily
Easily
Easily
understood
understood
understood
stats
stats
stats
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

33. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

34. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

35. #8 FIND A CONNECTOR
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

36. In
2012
we
will
be
conducLng
a
naLonwide
survey
research
project
that
probes
the
aPtudes
of
business
decision-­‐makers
about
worksite
wellness.
Find
out
more
at:
www.statesofwellness.com
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

37. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

38. Data
Coalition
Media
Exposure
Sustainable
Coalition
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

39. Contact Us:
The Alliance for a Healthier Minnesota
800 Nicollet Mall
Suite 2690
Minneapolis, MN 55402
www.healthiermn.com
Tom Mason
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.