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A Real-Time Data Platform for
Brands, Agencies and Publishers




              2.23.12
           heardable.com
Heardable answers
vexing brand questions.


           2
What’s the physical footprint of the Olive Garden brand?




                           3
How is Armani beating Calvin Klein online?




                    4
Does data ‘context’ provide strategic business value?


 Calvin Klein is one of the
 most-liked luxury clothing
 and accessories brands on
 Facebook, but it has 661% less
 daily mentions than Burberry
 -- why is that?

 The Heardable platform
 shows that Calvin Klein has
 strong brand equity but weak
 brand advocacy.


                                5
Is CBS Sports optimized for smartphone browsing?




                       6
Who are the top 100 brands on Facebook?




Who were the leaders 2, 3, or 6 months ago? Yes, we can show that too!
                                  7
Show me all websites that link to Facebook




                    8
What’s the social media trajectory of Toys“R”Us?




                       9
What does Intel.com’s visual site map look like?




                       10
Which international brands are FourSquare hotspots?




                        11
What are social advocates saying about Texas Instruments?




                           12
What is the emotional value of my press release content?




                           13
Heardable insights
provide a business edge.


           14
Advantage, you


We help organizations make smarter, faster business
decisions in a way that impacts tomorrow's quarterly
results. Insights that give our clients an edge.

Heardable puts online brand performance data into
context -- allowing our customers to solve real
business problems -- better, faster and cheaper than
ever before.

Heardable customers can do many things that
previously could not be done -- such as spot business
trends, or unearth lost revenue opportunities, just by
looking at data differently.



                         15
Heardable makes brand monitoring easy



social media          mobile
          analytics

           SEO


website
   usability




  Brand monitoring is               Heardable is faster,
 currently a nightmare.             easier and simpler.
                               16
Heardable monitors the levers
  through which online brand value is created




  Heardable’s real-time web crawler + data partners + proprietary scoring
engine x 15 million brands x 773 data variables x each day = big brand data
                                    17
Our brand health scores provide a baseline




Brand health scores are comprised of 6 subscore categories highlighting a brand's online
  effectiveness: Portable, Searchable, Sociable, Measurable, Actionable and Shareable
                                           18
Heardable
products and solutions.


           19
Data publishing platform




           20
Heardable pro

✓ Daily email updates
✓ Be the first to know
✓ Easy to share PDF’s
✓ Login account
✓ Access to live data
✓ Advanced reports
✓ Custom lists
✓ Market share data
✓ Interactive graphs
✓ Pay as you go
✓ No contracts
✓ No setup fees
✓ Terminate anytime



    Gain access to a powerful new brand analytics platform + get regular business intelligence
   reports (delivered via email) about any online brand (or group of brands) that you can share

                                               21
Industry benchmark reports




            22
Live widgets




     23
Workshops




Heardable hosts ‘brand health’ workshops
Attendees each get a report on their company brand
Includes a 1 year subscription to Heardable Pro
Includes small group Q/A about their brand’s performance


                                    24
Strategic Consulting




Your consulting project needs Heardable expertise

                          25
About Heardable.



       26
Founders

        Jon Samsel         Founder & Managing Director at RoadLoans.com, a
     CEO & co-founder     division of Ford Motor Co. (sold to Santander)
                           Senior marketing executive at Bank of America,
                          Ford Motor Company, Countrywide
                           Consultant with Apple, Cisco, Oracle, Sybase, Sun

        John Sharp         Chairman of Content and Systems
     CTO & co-founder     Angel investor & advisor to numerous digital media
                          and tech start-ups
                           Inventor & co-author of several technology
                          patents, including secure DNS

Gunther Sonnenfeld         Digital media & transmedia thought leader
Co-founder & evangelist    Fortune 500 & global non-profit experience
                          Advisor to MomentFeed (location-based analytics),
                          eCairn (social media monitoring) & TruEffect (digital
                          media measurement)

                                     27
International partnership with UBM




                28
Testimonials


“Heardable is a powerful platform for digital marketers”
  - Christophe Bertrand, Sr. Director of Product Marketing at Hitachi (HDS)




 “Heardable is the Dunn & Bradstreet of online brand
          health - I highly recommend it”
              - Virginia Nicoletti, Strategist Local for Facebook



 “Heardable offers a clean, concise way to measure the
                 value of your brand”
         - Lynn Isenberg, Life Celebrations Expert for 1-800-Flowers




                                      29
30

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Heardable: Real-Time Data Platform

  • 1. A Real-Time Data Platform for Brands, Agencies and Publishers 2.23.12 heardable.com
  • 3. What’s the physical footprint of the Olive Garden brand? 3
  • 4. How is Armani beating Calvin Klein online? 4
  • 5. Does data ‘context’ provide strategic business value? Calvin Klein is one of the most-liked luxury clothing and accessories brands on Facebook, but it has 661% less daily mentions than Burberry -- why is that? The Heardable platform shows that Calvin Klein has strong brand equity but weak brand advocacy. 5
  • 6. Is CBS Sports optimized for smartphone browsing? 6
  • 7. Who are the top 100 brands on Facebook? Who were the leaders 2, 3, or 6 months ago? Yes, we can show that too! 7
  • 8. Show me all websites that link to Facebook 8
  • 9. What’s the social media trajectory of Toys“R”Us? 9
  • 10. What does Intel.com’s visual site map look like? 10
  • 11. Which international brands are FourSquare hotspots? 11
  • 12. What are social advocates saying about Texas Instruments? 12
  • 13. What is the emotional value of my press release content? 13
  • 14. Heardable insights provide a business edge. 14
  • 15. Advantage, you We help organizations make smarter, faster business decisions in a way that impacts tomorrow's quarterly results. Insights that give our clients an edge. Heardable puts online brand performance data into context -- allowing our customers to solve real business problems -- better, faster and cheaper than ever before. Heardable customers can do many things that previously could not be done -- such as spot business trends, or unearth lost revenue opportunities, just by looking at data differently. 15
  • 16. Heardable makes brand monitoring easy social media mobile analytics SEO website usability Brand monitoring is Heardable is faster, currently a nightmare. easier and simpler. 16
  • 17. Heardable monitors the levers through which online brand value is created Heardable’s real-time web crawler + data partners + proprietary scoring engine x 15 million brands x 773 data variables x each day = big brand data 17
  • 18. Our brand health scores provide a baseline Brand health scores are comprised of 6 subscore categories highlighting a brand's online effectiveness: Portable, Searchable, Sociable, Measurable, Actionable and Shareable 18
  • 21. Heardable pro ✓ Daily email updates ✓ Be the first to know ✓ Easy to share PDF’s ✓ Login account ✓ Access to live data ✓ Advanced reports ✓ Custom lists ✓ Market share data ✓ Interactive graphs ✓ Pay as you go ✓ No contracts ✓ No setup fees ✓ Terminate anytime Gain access to a powerful new brand analytics platform + get regular business intelligence reports (delivered via email) about any online brand (or group of brands) that you can share 21
  • 24. Workshops Heardable hosts ‘brand health’ workshops Attendees each get a report on their company brand Includes a 1 year subscription to Heardable Pro Includes small group Q/A about their brand’s performance 24
  • 25. Strategic Consulting Your consulting project needs Heardable expertise 25
  • 27. Founders Jon Samsel Founder & Managing Director at RoadLoans.com, a CEO & co-founder division of Ford Motor Co. (sold to Santander) Senior marketing executive at Bank of America, Ford Motor Company, Countrywide Consultant with Apple, Cisco, Oracle, Sybase, Sun John Sharp Chairman of Content and Systems CTO & co-founder Angel investor & advisor to numerous digital media and tech start-ups Inventor & co-author of several technology patents, including secure DNS Gunther Sonnenfeld Digital media & transmedia thought leader Co-founder & evangelist Fortune 500 & global non-profit experience Advisor to MomentFeed (location-based analytics), eCairn (social media monitoring) & TruEffect (digital media measurement) 27
  • 29. Testimonials “Heardable is a powerful platform for digital marketers” - Christophe Bertrand, Sr. Director of Product Marketing at Hitachi (HDS) “Heardable is the Dunn & Bradstreet of online brand health - I highly recommend it” - Virginia Nicoletti, Strategist Local for Facebook “Heardable offers a clean, concise way to measure the value of your brand” - Lynn Isenberg, Life Celebrations Expert for 1-800-Flowers 29
  • 30. 30