HCAC-Website/Internet Marketing Marketing: (941) 677-1075 Target: (941) 219-3113 HCAC-Educational Seminars Marketing: (941) 225-2284 Target: (941) 219-3113 HCAC- Inserts Marketing: (941) 256-0622 Target: (941) 316-0406 HCAC- Sarasota Times Weekly Marketing: (941) 225-2780 Target: (941) 219-3113 HCAC-Patient Referral Program Marketing: (941) 256-0619 Target: (941) 219-3113 Visit Our Website www. Hearing-Aids-Sarasota-FL.com Not all people with hearing loss have the potential to benefit from hearing aid use; some may require the use of a cochlear implant.

2. What is a cochlear
implant?

3. Not all people with hearing loss have
the potential to benefit from hearing
aid use; some may require the use of a
cochlear implant.

4. This is an electronic device implanted
under the skin behind the ear and in
the organ of hearing (cochlea).

5. The implant consists of two
parts, a behind-the-ear portion
and internal components.

6. The portion that sits behind the ear
contains a microphone for picking up
sound, a processor to process the
incoming sound, and a transmitter to
send the sound signal to the internal
components.

7. The internal portion receives the sound
information and sends it to the
electrodes implanted in the cochlea.
Electric signals stimulate available
hearing nerve fibers. The signal is sent to
the brain and sound is heard!

8. While the implant does provide sound
stimulation, it is not a hearing aid and does
not work in the same way. Damaged cells in
the cochlea are bypassed, and incoming
sound is coded into electrical impulses that
stimulate the hearing nerve.

9. The choice to pursue this option is a
serious one, since major surgery and
costs are involved. Regaining sound in a
silent environment, however, is precious
and priceless.